23 Essential Online Product Management Courses to Develop Your Skills
Whether you are a seasoned Product Manager or an aspiring one, developing the skills you need to do the job or do the job better is important. As in any field, continuous learning, development, and improvement are all things that will serve you well as you begin your career and progress through it. In product management, however, this professional development is even more critical than in other positions.
Being a Product Manager means that you wear a lot of different hats throughout the course of the day or even within the same conversation. The skills you need can also vary greatly from project to project and even within different stages of a single project. This is why developing your whole arsenal of skills is so important.
[bctt tweet="Being a Product Manager means that you wear a lot of different hats throughout the course of the day or even within the same conversation." via="no"]
What is Product Management?
As the name suggests, a Product Manager is a person within a company that is responsible for developing and managing products. The role is wide-ranging and varies in responsibility from company to company and even from product to product. These products can be physical products or digital products.
A Product Manager is generally responsible for shepherding the product from development to market and coordinating the work or various people and departments throughout the company who are working on aspects of the product. This can include people such as engineers, data scientists, designers, and more.
Once the product is launched, a Product Manager may also be responsible for launching new features, capabilities, and other updates.
At the end of the day, product managers are responsible for the overall success of the product from a business perspective. To achieve this success, product managers must develop and employ a host of skills to be successful in their careers.
What Skills Does a Good Product Manager Need?
There are many skills a Product Manager needs to be successful. Interpersonal skills are among the most important of these. A Product Manager works with a wide variety of people throughout the day and over the course of managing a product to completion. This includes creative people, technical people, numbers people, salespeople, and even members of the general public.
When dealing with this range of people, a product manager will need good communication, negotiation, conflict resolution, leadership, and influencing skills, among other interpersonal skills. Product managers need these soft skills in order to succeed but will lean on hard skills in their position as well.
Product managers need to be well versed in all aspects of a product’s life cycle. From the creation and design phase to the marketing of the product to the user experience and user interface (UX/UI). These are technical skills that need to be learned and sharpened through product management courses.
Product Management Courses
Below we will look at some of the best online product management courses of 2022. Taking a product management course online allows you to learn the skills you need to be a successful Product Manager or make yourself better at your current product management job. We will cover the price of the course, where it is offered, what it is all about, why you need it, and what students who took the course are saying.
Here are 23 essential online product management courses to develop your skills.
1. Introduction to Negotiation: Playbook for Becoming a Principled and Persuasive Negotiator
Price: $49 with a certificate, free without
Platform offered: Yale University, via Coursera
Course description
This course is all about becoming a better negotiator and developing skills that will serve you well in both business and life. The core of the course focuses on developing a “framework for analyzing and shaping negotiations.” This framework will be applied to all sorts of situations that a project manager will find themselves in. This includes things like email negotiations, negotiating with people from different backgrounds, negotiating when you are in a weak position, and negotiating with the opposite gender.
Why You Should Take This Course
This is a great product management course because seeing a product through from beginning to end will take lots of negotiations with all types of people. The more you can get people on board with the product, the more success you’ll have.
What's included?
- Week 1 – Introduction/ What is the pie? – Introduction to negotiation and the “pie” framework that the course will be using.
- Week 2 – Negotiation caselets – Demonstrations on how to use the pie framework through mini case studies.
- Week 3 – Zinc-It case – An in-depth case study that opens up a wide range of negotiation topics.
- Week 4 – Outsider case – A more difficult case study to drive home everything you’ve learned in the course.
Best course review
“I have completed over 12 courses on Coursera and this one is the best presented of them all. You can learn a lot of un-intuitive things about negotiation that will serve you well in life and business.”
2. Conflict Resolution Skills
Price: $39/ month
Platform offered: UC Irvine, via Coursera
Course description
Conflict resolution is not something that just comes naturally, it is something that you learn and perfect through practice. In this course, you will learn how active listening is the critical first step in any conflict resolution situation. From there, you will learn how to pick from a menu of communications options to create the most positive outcome and put an action plan in place to do so.
Why You Should Take This Course
In the lifecycle of product development, there is bound to be conflict, especially with so many functions working together on the same overall project. It is up to the Project Manager to resolve this conflict and make sure it doesn’t slow down or derail the process.
[bctt tweet="In the lifecycle of product development, there is bound to be conflict, especially with so many functions working together on the same overall project." via="no"]
What's included?
- Week 1 – Getting started/ Active listening – An intro to the course and a module on why active listening is so important in conflict resolution.
- Week 2 – Communication problems and skills – This will focus on developing the communication skills to get to the Collaborative Solution set up in week 1.
- Week 3 – Usable plan/ Course wrap up – Learning how to move from position to interest and create an actionable plan.
Best course review
“Excellent course! Practical strategies that could be used at work, with family and friends. Managers, students, and parents should take this course.”
3. Improving Communication Skills
Price: $79/ month
Platform offered: Wharton Online, via Coursera
Course description
This course will help give you the tools to become a more effective communicator and also teach you strategies to utilize these tools in the best ways possible to become a better overall communicator. It focuses on things like how to tell if someone is lying, how to develop trust, how to communicate in a negotiation, and even how to apologize more effectively.
Why You Should Take This Course
Effective communication is foundational in both your personal and professional life. Learning how to communicate more effectively will not only make you a better project manager but make almost every aspect of your life easier and more successful.
What's included?
- Week 1 – Cooperation, competition, and comparisons – Sometimes you want to compete when communicating and other times you want to cooperate. Here you will compare the two styles.
- Week 2 – Trust – Strategies to gain and build trust, a critical component in successful communication.
- Week 3 – Deception – How to know when someone is deceiving you when communicating and strategies to deal with it.
- Week 4 – Effective Communication – Gives you the framework and key principles of effective communication to use in everyday life.
Best course review
“Great overall course, multiple nuances, and insights presented on a variety of subjects related to communication. On the negative side, the evaluation could be more interactive, not only consisting of multiple-choice quizzes but maybe include some written task or even video exchange.”
4. Successful Presentation
Price: $49/ month
Platform offered: UC Boulder, via Coursera
Course description
Being able to deliver a successful presentation is a powerful skill but, for one reason or another, not one that many people possess. In this course, students are taught how anyone can deliver a killer presentation by conquering their fear, creating a solid presentation, delivering it well, and being ready for anything while you are doing so.
Why You Should Take This Course
This is an important online product management course because a Product Manager is a leader of a large group responsible for creating a product. Being able to address this group strongly and confidently will instill confidence in others whom you are tasked with leading.
What's included?
- Week 1 – Getting started with public speaking – Helping you tackle your anxiety about speaking in front of groups of people.
- Week 2 – A formula for a successful presentation – Creating a successful presentation can be broken down into a set of elements that are taught here.
- Week 3 – Practicing yourself – Practice is the key to delivering a great presentation. This will show you how to do it the right way.
- Week 4 – Engaging with the world – This module talks about the final three things you need to deliver a successful presentation every time; flexibility, agility, and confidence.
Best course review
“This course goes beyond the basics and teaches you a holistic approach to successful presentation. It achieves that by focusing on the 3 components of a presentation. Yourself, the presentation, and the audience. I strongly suggest this course to anyone who needs to present regularly. Even if you believe you are good, this course will take you to the next level.”
5. Leadership Through Social Influence
Price: $49/ month
Platform offered: Northwestern via Coursera
Course description
This product management course identifies four challenges leaders face when trying to influence people to follow them and do what they want them to do. The course offers a framework for using influence to overcome these four challenges and drive action within your organization.
Why You Should Take This Course
A Product Manager is a leader in any company and this product management course will teach you how to influence the people you need to lead to take action and get the project done.
What's included?
- Week 1 – Influencing attitudes – The first step as a leader is creating positive attitudes where people are open to listening to new ideas and following.
- Week 2 – Influencing social factors – Other people influence what others do or don’t do. As a leader, you need to be the social influencer.
- Week 3 – Influencing perceived ability – People need to believe they can do something before they actually do it.
- Week 4 – Converting intentions into actions – Even if you can influence people to want to follow and do things, you need to drive action in the end.
Best course review
“I liked the material covered. I know it's not comprehensive, but it's a great place to start in my approach to social influence. I really appreciate that the research is clearly cited as part of the first-week material. It always helps to review actual studies of the methods.”
6. High Performance Collaboration: Leadership, Teamwork, and Negotiation
Price: $49/ month
Platform offered: Northwestern via Coursera
Course description
This course focuses on three main aspects of high-performing organizations--leadership, teamwork, and negotiation--and addresses the question of whether great leaders are born or made. Taking this product management course online will help you understand your own skills better and utilize them more effectively for the good of your organization.
Why You Should Take This Course
Three of the most important things any company is looking for in a Product Manager are leadership, the ability to build and work within teams, and a competent and skilled negotiator. These are all addressed in this product management course and will create more skilled product managers.
What's included?
- Week 1 – Introduction to the organizational leadership specialization/ leadership – Learning about what organizational leadership is and how to leverage your existing leadership skills within an organization.
- Week 2 – Teamwork – How to create teams that will lead to organizational success.
- Week 3 – Negotiation – Collaborating with others to find the right solution for both large and small businesses.
Best course review
“The material was relevant and enjoyable and presented in a logical and often entertaining way. Dr. Thompson made the material "come alive" and I found myself riveted to her every word. (This is very unusual for a video-based course, in my experience).”
7. Digital Product Management: Modern Fundamentals
Price: $79/ month
Platform offered: University of Virginia via Coursera
Course description
Being a modern product manager is much different than being one in the past. Today, in the digital era, there is so much data involved and you can manage the features of the products in real-time. This online product management course will help you focus on what’s important, teach you the latest methods, and your ability to work with both new and existing digital products.
Why You Should Take This Course
This is an online product management course that is designed specifically for product managers. It doesn’t just teach related skill sets to use in the job, it addresses how to be a digital product manager and helps deliver the modern fundamentals you need for this position.
What's included?
- Week 1 – Achieving focus and winning – A product management team will always have a ton of ideas but success only comes if the team can focus on what’s important and deliver actionable customer outcomes.
- Week 2 – Using today’s product management methods – Product Managers have been around a long time. To succeed in today’s digital world, you need the newest strategies.
- Week 3 – Exploring a new product idea – Most new products fail so evaluating them in the idea phase is of the utmost importance.
- Week 4 – Amplifying an existing product – Being a Product Manager is not just about launching new products, it is about continuing to innovate existing products as well.
Best course review
“The course delivers a lot of knowledge, strategy, and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!”
8. Design Thinking for Innovation
Price: $49/ month
Platform offered: University of Virginia via Coursera
Course description
Innovation is the name of the game in every profession in 2022 but it is especially important for product management people. Design thinking helps with innovation by allowing your entire organization to find opportunities that others may not see. The course answers four key questions about design thinking that will help students become leaders in their organizations who find solutions.
Why You Should Take This Course
Design thinking that leads to innovation is one of the most important skills a Product Manager can have. Taking this product management course online will help product managers not only take a design thinking approach to everything they do but also help instill it throughout their company.
What's included?
- Week 1 – What is design thinking? – This will set up exactly what design thinking is and when it can be most effectively utilized.
- Week 2 – Preparing your mind for innovation – Design thinking is a mindset and this module will set you up to think about innovation correctly.
- Week 3 – Idea generation – Design thinking should generate better ideas. This is all about the tools and processes to create those ideas.
- Week 4 – Experimentation – Taking an idea to a product with design thinking takes tangible experimentation with an innovative eye.
Best course review
“This is a good class to get insights on the creative process and to add tools into your toolbox for developing ideas and how to potentially form a great idea from a challenge by providing a solution.”
9. Understanding User Needs
Price: $49/ month
Platform offered: University of Michigan via Coursera
Course description
This product management course focuses on user experience (UX). It will teach students how to gather data, assess that data, and use it to create products that meet their user’s needs and exceed their expectations. It will help product managers learn the skills and methodology they need to take UX to the next level.
Why You Should Take This Course
While all product managers have a boss, the real people in charge of a Product Manager’s success or failure is the consumer or the end-user. This product management course helps product managers think about the user first to achieve more success.
What's included?
- Week 1 – Introduction and qualitative research overview – An intro to both understanding user needs and the research needed to understand those needs.
- Week 2 – Interview protocols – How to conduct interviews to get at the core of what users want and need.
- Week 3 – Interviews, observation, and data extraction – The best ways to take the data you need from the interviews you conduct.
- Week 4 – Affinity walls and analysis – Defining affinity walls and how to analyze the data to create the best UX possible.
Best course review
“The structure of the course was really good. The hands-on activity at every stage let us understand the ideas provided during the course. Overall, it was a great learning experience!”
10. Creative Thinking: Techniques and Tools for Success
Price: $49 with a certificate, free without
Platform offered: Imperial College London via Coursera
Course description
We all know how important creative thinking within an organization is. The best, most creative ideas don’t always come from the most naturally creative people, they often come from leaders and teams who know how to get the most creativity out of themselves and others. Taking this product management course online will allow you to develop a “toolbox” for creative thinking for yourself and the teams you are on.
Why You Should Take This Course
Creativity is so important in product management but not everyone is effortlessly creative. The good news is that this is a skill that can be developed and this product management course will help you develop these tools no matter what level of creativity you think you have.
[bctt tweet="Creativity is so important in product management but not everyone is effortlessly creative." via="no"]
What's included?
- Week 1 – Introduction to the principles of creativity – Breaking down creativity into two categories, higher- and lower-level creativity, and defining each.
- Week 2 – Creativity tools – This will stock your creativity toolbox with what you need to help stoke creativity in yourself and others.
- Week 3 – Thinking styles – Defining different thinking styles and identifying which creativity tools work best with each style.
- Week 4 – Morphological analysis – The Principles of Morphological Analysis will help you do everything from creating better stories to being more creative with product ideas.
Best course review
“Very practical approach to a usually overlooked subject in STEM courses. Highly advised for all students, essential for engineering ones.”
11. Managing Employee Performance
Price: $49 with a certificate, free without
Platform offered: University of Minnesota via Coursera
Course description
A leaders’ job is to get the best out of their employees. This course will explore the strategies and methodologies of helping employees reach their full potential. To do this, the course will help you with setting goals and expectations, giving feedback (both positive and negative), and doing reviews.
Why You Should Take This Course
Product Managers are also people managers and this course will help you pull the best efforts out of the people around you. Especially as a leader, these skills will serve you well when working in a team or a department.
What's included?
- Week 1 – Getting started/ developing performance management strategies – This will give you the fundamentals of performance management and the best strategies.
- Week 2 – Implementing performance management systems – Once you know what the systems are, now is the time to put them into practice.
- Week 3 – Tools for effective performance management – This module focuses on the important performance management tools of reviews and feedback.
- Week 4 – Creating a positive performance culture – Showing you how to move beyond the ideas and create a real-life culture of high-performing employees.
Best course review
“Another great course. This course explains and delivers the benefits of having clear goals and objectives that outline who, what, and when of the employee and reduces any surprises to expectations!”
12. Project Management Principles and Practices Specialization
Price: $49/ month
Platform offered: UC Irvine via Coursera
Course description
This is a 4-course intensive, hands-on specialization that will focus on everything you need to know about being a project manager. The specialization starts with a basic introduction to the field and goes into everything from delivering on-budget to managing workflow and will give you a comprehensive understanding and experience you need to manage projects.
Why You Should Take This Course
While the field of project management is a little less specific than that of product management, many of the concepts are the same. This course will help you learn much of what you need to know about how to manage the project process of product management.
What's included?
- Course 1 – Initiating and planning projects – The planning and starting of a project is key to success and this course will give you a 12-step framework on how to do it.
- Course 2 – Budgeting and scheduling projects – Being on-time and on-budget are two of the biggest keys to managing a project and this is what this course focuses on.
- Course 3 – Managing project risks and changes – Being agile, adaptable, and managing risks are key skills for project managers to master.
- Course 4 – Project management project – A final, all-encompassing project that allows students to demonstrate what they’ve learned and put their new skills to use.
Best course review
“I have been enriched through this course. I feel like a better PM and I believe with the knowledge and skills I have acquired by taking this course, I will manage my projects more professionally.”
13. Software Product Management
Price: $49/ month
Platform offered: University of Alberta via Coursera
Course description
This is a 6-course specialization that teaches students all the ins and outs of software product management. The course will teach prospective product managers how to best interact with software developers, deliver high-quality UX to users, and everything in-between.
Why You Should Take This Course
If you are at all interested in being a software product manager, this is the class for you. It starts with defining what this field is and gives you all the theory and tools you need to do it successfully. The last class will give you practical experience in the field.
What's included?
- Course 1 – Introduction to software product management – What is software product management and why is it so important?
- Course 2 – Software processes and agile practices – Covers the basics of software product development and Agile practices, like Extreme Programming and Scrum.
- Course 3 – Client needs and software requirements – This will develop the techniques you need to develop software that users want and need.
- Course 4 – Agile planning for software products – Teaching you how to map user requirements and create a plan to develop the software clients need.
- Course 5 – Reviews & metrics for software improvements – How to track and review your project's process along the way.
- Course 6 – Software product management capstone – Gaining practical experience on a simulated product development project.
Best course review
“Great course to get grounded in Software Product Management. Learn the nuances of agile and lean. There are right ways and wrong ways to use these tools. Know the right way!”
14. UI/UX Design
Price: $49/ month
Platform offered: CalArts via Coursera
Course description
A 4-course specialization that offers students the knowledge and skills they need to take a design-centric approach to user experience (UX) and user interface (UI). It offers all the theory and hard skills that one would need to become competent in this field and apply it to multiple career paths.
Why You Should Take This Course
Being a Product Manager is all about creating a product that is adopted and ultimately widely used by consumers. Focusing on UX and UI will help you create better products that have a higher chance of success once released.
What's included?
- Course 1 – Visual elements of user interface design – Offers practical and skill-based instruction on how to design visually engaging UI.
- Course 2 – UX design fundamentals – Teaches all the current best practices a designer needs to know for excellent UX design.
- Course 3 – Web design: Strategy and information architecture – Understanding the UX needs and strategizing, planning, and setting goals to meet these needs.
- Course 4 – Web design: Wireframes to prototypes – Students will use UX knowledge and take the next steps to create real wireframes and prototypes of websites and apps.
Best course review
“I really love this!!!! For me it has been an honor to be able to learn a lot this ui-ux design module. I recommend it, it is worth learning. My way of looking at websites and applications has a new look that serves the future and it is worth continuing to investigate these branches of design.”
15. Brand Management: Aligning Business, Brand & Behavior
Price: $49 with a certificate, free without
Platform offered: London Business School via Coursera
Course description
The professor for this course, along with several guest speakers who are leaders in the branding world, aims to teach students that branding is more than just the visual identity of a company or product, it is an experience that a consumer lives with the brand. A brand is both the external image and internal culture of an organization and this course helps you learn how to build these types of brands.
Why You Should Take This Course
You can create the best technical product in the world but if you don’t have the branding behind it, chances are it won’t be successful. This course will help product managers better understand the branding and marketing side of their jobs.
What's included?
- Week 1 – Brand purpose and experience – This module challenges the traditional approaches to branding and offers a new approach.
- Week 2 – Brand design and delivery – How to create a brand that differentiates your company.
- Week 3 – Brand leadership and alignment – Creating a brand that lines up with your company’s mission and goals.
- Week 4 – Brand practices and engagement – How to create an internal employee culture that reflects your brand.
Best course review
“Valuable course with some good takeaways… I benefited more from the first 3 modules, which I felt were more hands-on in terms of learning theoretical concepts and applying them. I thought the assignments were relevant but felt like they could have been a little more elaborate/challenging. I appreciated most of the guest interviews, particularly the P&G and Saatchi and Saatchi ones which were really insightful and engaging.”
16. An Introduction to Consumer Neuroscience & Neuromarketing
Price: $49 with a certificate, free without
Platform offered: Copenhagen School of Business via Coursera
Course description
How consumers make decisions is vital information to marketers. Knowing how and what they think when making purchasing decisions can help create more effective marketing that sells more products. This course looks at neuroscience and neuromarketing, the way the brain reacts in general to stimuli and specifically to marketing stimuli.
Why You Should Take This Course
Marketing to consumers is an important part of the product life cycle and this course offers valuable insight into that part of the process for product managers. Knowing how consumers’ brains work can also be valuable in other ways to product managers.
What's included?
- Week 1 – What is neuromarketing all about? – An introduction to neuromarketing and the neuroscience behind it.
- Week 2 – Attention and consciousness – These two key brain functions are the most important to study in the neuromarketing field.
- Week 3 – Sensory neuromarketing – How to market to all 5 senses.
- Week 4 – Emotions and feelings, wanting and liking – The relationship between consumers’ emotions and desiring a product.
Best course review
“Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing”
17. Gamification
Price: $95 with certificate
Platform offered: University of Pennsylvania via Coursera
Course description
Gamification means taking traditional game design and video game elements and applying them in a business setting. These elements can have a big impact on products, promotions, and the internal workings of an organization. This course is a wide-ranging study of gamification based on the professor’s book, For the Win: How Game Thinking Can Revolutionize Your Business.
Why You Should Take This Course
For product managers, the concept of gamification can be applied in several ways while doing the job. It can help increase the productivity and cohesiveness of internal teams and add design elements to the product that consumers love.
What's included?
- Week 1 – Gamification and games – An introduction to gamification and a look back at the foundation of game design.
- Week 2 – Deconstructing games – Breaking down games to the fundamental elements that can be extracted and adapted.
- Week 3 – Motivation and psychology – The psychology behind why gamification works so well in business.
- Week 4 – Design – A six-step framework to gamify a project.
Best course review
“It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.”
18. Marketing Analytics
Price: $79 with certificate
Platform offered: University of Virginia via Coursera
Course description
Just because organizations now have mountains of data about how and why consumers act doesn’t necessarily mean that they are making better choices based on that data. This course helps marketers sift through and analyze all the data available to them and flesh out what’s important. Marketers can then make better, more successful decisions when they have the right tools to help them use the data to their advantage.
Why You Should Take This Course
This is another course that helps project managers get better acquainted with the marketing side of their job. A Product Manager will take an analytic approach to so much of the product development process, why not continue to use data-driven methods in marketing as well?
What's included?
- Week 1 – The marketing process – How data analytics have transformed the marketing process in recent years.
- Week 2 – Metrics for measuring brand assets – How to put tangible figures on a somewhat abstract concept such as branding.
- Week 3 – Customer lifetime value – This module uses data to put a value on the relationship between customer and company.
- Week 4 – Marketing experiments – Using marketing field experiments to create the data you need to make better decisions.
Best course review
“This was a good and challenging course. It really gave me the basic foundations of marketing. It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.”
19. Building High Performing Teams
Price: $49/ month
Platform offered: University of Pennsylvania via Coursera
Course description
As important as teams are to the success of any organization, the truth is, most teams never reach their potential. Many teams lack communication, fail to adapt to internal or external forces or misunderstand the challenges they face. This course will help leaders build high performing teams by teaching skills such as managing conflict, effective communication, and avoiding groupthink. It also offers a framework to adjust behaviors in teams to get the best outcomes.
Why You Should Take This Course
A Product Manager works with their own team as well as many others throughout the organization. This is a crash course in the theory behind how to build a great team. And, better teams will make better project managers.
What's included?
- Week 1 – Course overview – Why teams fail and what we can do about it.
- Week 2 – Setting team foundations – Using team chartering to get your team off to a good start and set it up for success down the road.
- Week 3 – Diagnosing team problems – How to figure out what is happening when things start to go bad within a team.
- Week 4 – Coaching emotionally intelligent teams – This module gives you the actionable tools you need to effect change within a team to breed success.
Best course review
“As an aspiring manager, this course has given me a lot of insights that will help me build and manage a high-performing team.”
20. Brand and Product Management
Price: $49/ month
Platform offered: IE Business School via Coursera
Course description
This course offers the fundamentals of brand and product management and teaches students how the two functions work together. The class delivers a framework on how to manage your brand, both internally and externally, to achieve success with your products. The class will help you create a strategy and an action plan to build the right brand and shepherd your product to the finish line.
Why You Should Take This Course
This is a Project Manager 101 course. Whether you are new to project management or an experienced pro, this course will help you better understand how brands and products work together. You should walk away with a better understanding of this relationship as well as actionable items to take back to your job.
What's included?
- Week 1 – Launching new products and the challenge of managing their life-cycle: Developing compelling brands that inspire your most critical stakeholders and impact your bottom line – In the first week you will learn all about and formulate product and brand strategies.
- Week 2 – Knowing how to communicate your offering: Brand Architecture and naming – Learning how to create and name your brand.
- Week 3 – Building your brand portfolio: Translating your brand into compelling customer experiences – Two modules that help you build out your brand and translate it to consumers.
- Week 4 – Equipping and engaging employees to deliver on the brand promise – How to create an internal culture that supports your brand.
Best course review
“This MOOC on Brand and Product Management is a great springboard in building and developing your brand… I like how he uses real-life examples, so it is easier to relate the concepts to different business landscapes.”
21. Customer Analytics
Price: $79/ month
Platform offered: University of Pennsylvania via Coursera
Course description
This is an overview of data analytics as it relates to consumer data. This covers everything from data collection to analyzing data to using those analytics to make decisions and take actions that will be beneficial for both the consumer and your organization.
Why You Should Take This Course
A Product Manager should always take a data-driven approach to create a product. This course explains what you need to know about collecting and analyzing this data to create better plans, make better decisions, and take more effective actions.
What's included?
- Week 1 – Introduction to consumer analytics – What are consumer analytics and why are they important?
- Week 2 – Descriptive analytics – Using data to create a comprehensive picture of the consumer.
- Week 3 – Predictive analytics – Taking data you’ve analyzed and using it to make the best decisions you can.
- Week 4 – Prescriptive analytics – Turning data into action that fits your organization’s objectives.
Best course review
“Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.”
22. Marketing in a Digital World
Price: $79/ month
Platform offered: University of Illinois via Coursera
Course description
Marketing, like most of modern life, is being revolutionized by digital technology. This course explains how to leverage digital tech such as the Internet, smartphones, and 3D printing to create more efficient and effective marketing within your organization.
Why You Should Take This Course
The digital revolution affects every aspect of the product life cycle, including the marketing of the product This course will show you how to leverage the latest and greatest digital tools to be a better marketer.
What's included?
- Week 1 – Course overview/ How digital tools are changing product – Learn all about the digital tools transforming the marketing world.
- Week 2 – How digital tools are changing promotion – How technology allows customers to interact with products differently.
- Week 3 – How digital tools are changing placement – The relationship between digital tools and the physical retail environment.
- Week 4 – How digital tools are changing price – Technology now allows consumers to play a more active role in setting prices.
Best course review
“Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world.”
23. Budgeting and Scheduling Projects
Price: $49/ month
Platform offered: UC Irvine via Coursera
Course description
Proper planning leads to projects that come in on-time and at or under budget. This is something that every company appreciates deeply. This course will help give you all the tools you need to create schedules and budget plans that allow your teams and your organization to achieve their goals in a timely and cost-effective manner.
Why You Should Take This Course
A Product Manager’s job is all about bringing the project in on-time and on-budget. This course deals specifically with these all-important aspects.
What's included?
- Week 1 – Get started! – An introduction to the importance of budgeting and scheduling.
- Week 2 – Resource needs and quality management – Lessons on quality management and how to break a project down into the needed resources.
- Week 3 – Estimating – Good scheduling and budgeting rely heavily on accurate estimating.
- Week 4 – Scheduling – Provides the tools you need to create better schedules.
Best course review
“Great course going into important details on cost and budgeting. I really like the video portion which gives real-world examples that help reinforce and bring the concepts to an everyday audience.”
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