There’s more to a successful Ecommerce site than putting a “Buy Now” button on a product page. The best Ecommerce sites are money machines that generate sales with minimal input from the site owner. To accomplish this, an ecom site needs to walk customers through a buyer’s journey designed to end with a purchase.
The typical buyer’s journey moves customers through three stages: awareness, consideration, and decision. Buyer’s journeys on ecom sites differ from other sites—calibrated to collect leads, schedule sales calls, etc.—because they have to get the buyer to that “Checkout” button. Weakness in the buyer’s journey at any point could lead to inaction, abandoned carts, and sales lost to competitors.
Whether retail sales are a company’s central revenue stream or they only use their Ecommerce platform to sell swag, DAP’s Chicago web development team designs world-class customer journeys in every Ecommerce website we develop.
Awareness comes from marketing, but the site itself must do the heavy lifting of consideration, leading to decision.
- Trust. Customers only hit “Complete Purchase” on stores that they trust. DAP builds Ecommerce sites that emphasize trust vectors at every touchpoint, including encryption and data security, testimonials, watchdog certifications, and regulatory compliance.
- Content. Nearly half of all buyers look at 3-5 pieces of content produced by a company before they ever even reach out to that company. If your marketing strategy includes SEO and social media marketing, your content is probably the way most customers discover your brand. DAP takes a proactive approach to generating useful, appealing content for every ecom site. It’s not a luxury; it’s a cornerstone of Ecommerce.
- Remarketing. Without arming an Ecommerce site for remarketing, your traffic is like ships passing in the night, never to be seen again. DAP arms ecom sites in development with the tools needed to remarket to visitors who don’t take action on the site, as well as reclaim visitors who abandon shopping carts.
- Urgency. A sense of urgency raises buying temperature and prevents comparison-shopping of competitors. DAP automates the creation of urgency through time-sensitive discounts, inventory counters, and other techniques encouraging visitors to buy now.
DAP takes a thorough, comprehensive approach to Ecommerce development, building user experiences that close sales.
