Digital Authority Partners Wins Best of Industry Award For the Best Public Relations Website

CHICAGO, Oct. 19, 2021 /-- The Greentarget Website Earns the 2021 WebAward for Web Development.

The Web Marketing Association just announced the winners of the 2021 WebAwards. The 2021 Best Public Relations Website WebAward for Outstanding Achievement in Web Development went to Digital Authority Partners (DAP). The website created by the Chicago-based digital marketing agency was for Greentarget, a marketing company that focuses on communication. This marks the first WebAward won by DAP. 

How The Sites Are Judged

The judging process runs from June 14 to the end of August and involves a lengthy list of industry leaders who act as judges who volunteer their time to this event. 

Judges review entries based on the following criteria:

- Content

- Copywriting

- Design

- Ease of use

- Innovation

- Interactivity

- Use of technology

Each entry is eligible for one of three different WebAwards. The sites that earn the highest average score from the judges within the industry category they were entered into is named the “Best In Industry.” The score is out of a total of 70 points. The remaining sites that have scored between 60 and 70 points are then judged against a standard of overall excellence and quality. The awards presented from this round of judging are the “Outstanding Website Award” and the “Standard of Excellence Award.” The “Best of Industry” award in the Best Public Relations Website category was first presented in 2003 by the US-based Web Marketing Association.

About the Winning Entry

The Greentarget website was designed by Jana Poprocka-Topouzi under the guidance of Marketing Manager Peter Devereaux. The Greentarget website is clean and bright with a lot of white space and different shades of green used to emphasize buttons, backgrounds, and framing. The site has large, easy-to-navigate buttons, a simple menu with just eight categories and short, but concise descriptions that tell you what the company does without large blocks of text. Bold headlines are combined with regular, smaller text to provide easy to read, short details which are interspersed with only a few photos and graphics to keep the web pages from becoming too busy and cluttered. The website is inviting and leaves a good first impression with its professional look and feel.

About WebAwards

The Web Marketing Association presents WebAwards in 97 different industry categories. They range from Advertising, Architecture, Consumer Goods, and Education to Health Care, Leisure, Political, Real Estate, and Travel to name just a few. The WebAwards have been recognized as the premier industry-based website award program in the world since 1997.

About Digital Authority Partners

Digital Authority Partners (DAP) is an integrated digital marketing agency that uses tech-focused solutions to bring powerful marketing strategies to life. From ideation to implementation, we offer a complete set of digital strategy solutions, like data analytics, marketing, content creation, product development, and more. 

Visit Digital Authority Partners to learn more about their services.