How SMBs Benefit from Fractional Marketing

A small- to medium-scale business might not have enough budget to hire a marketing team. In some cases, SMBs are still struggling, still trying to get by.

But there's no reason to avoid expert marketing help even if your business is still in the planning stages. Marketing can help jumpstart the momentum and take you some steps closer to business success.

For a local business, a San Diego Fractional Marketing Agency is the answer to your marketing tasks. Fractional marketing services from a reputable agency can help your thriving business, boost your brand, and establish your local success.

Let’s find out more about fractional marketing, how it can help small- to medium-sized businesses, and why it’s the top choice among SMBs in San Diego today.

Want to learn how Digital Authority Partners can reduce your operating costs? Watch this video!

What is Fractional Marketing?

Instead of hiring a full-time marketing team, many SMBs use fractional marketing help. Fractional marketing is outsourcing a portion, or a fraction of your marketing needs to reduce cost.

This marketing strategy works well with SMBs because it is more affordable. Also, as marketing needs change throughout the year, SMBs may require new strategies. Hiring a project-based marketer is more practical and far more versatile.

Advantages of Fractional Marketing to SMBs

Small- to medium-sized businesses will benefit from hiring a fractional marketing expert. Still, wondering if this marketing style is for you? Check out these advantages.

     1. Fractional Marketing Saves Money

One of the most obvious reasons why fractional marketing is best suited for SMBs is that it’s more affordable compared to hiring a full stack of marketing professionals. If you're still starting locally and if you don’t have many projects or a full-scale campaign set then it could be more practical to work with a fractional marketer.

Fractional marketing experts work as project-based professionals, so they have a fixed rate and a deadline for your project. The money you’ll save can be used for future marketing projects and other business plans.

     2. Help for an Inexperienced Marketing Team

Sadly, some marketing teams might not take the heat and might lack ability in some aspects of digital marketing. Your team may have produced a stellar website design but lacks talent for creating engaging content for your page! Or, you may have a team that excels in creating awesome content but fails on site design.

What you need is a fractional marketing expert who can support your team’s weaknesses. Although outsourcing some aspects of your marketing strategy may cost you more money at this point, this is often a more practical solution. This also gives you enough time to reconsider your marketing strategies: if you want to keep your inexperienced marketing team or go with outsourced help instead.

     3. Get New Marketing Perspective

Suffering from roadblocks in your marketing campaigns? Can’t seem to find a better strategy to boost your revenues? Maybe fresh eyes from a fractional marketing expert can help. A fractional marketer can revive your workplace, find a sense of clarity, and offer some outside perspective.

A fractional marketer can point out old habits that could be negatively affecting your business. Most small business owners fail to realize these factors until they are negatively affecting their marketing strategies. An expert can come, assess current techniques and offer practical solutions to better your strategies.

     4. Experts Ready to Help

A fractional marketing expert will always be ready to help. Whether you need a creative content creator, a website design specialist, or a pay-per-click expert, you can expect the best help whenever you hire a fractional marketer. Most fractional marketers are seasoned professionals and have worked with other companies, thus increasing their experience in the field. You can use their expertise, years of experience in the field, and improved skills and talents to better your own marketing campaigns.

     5. Local Marketing Help

When you hire a San Diego Digital Agency, you are getting tailored fit local marketing help. Local experts understand residents or customers in the area more than experts who are farther afield. They know how the market works and have better local insight.

Forbes cited several reasons why businesses should consider local SEO strategies. One of these is the importance of having your business enhanced to cater to “Near Me” searches. Website optimization is the key for this type of search which will also improve your chances of people checking out your business.

Local fractional marketing experts will use the right strategies to optimize your website, blog site, or social media sites to come up in local searches. 

     6. Hire a Digital Analytics Expert

To come up with a winning marketing strategy, marketers use different strategies and pay close attention to digital analytics. Having sound knowledge of data analytics will help you create better, high-quality marketing campaigns. But if you don’t have time or if studying data seems too complicated for you, a fractional marketer with a digital analytics background is the best choice.

A digital analytics expert will draw up an assessment of your current strategy and create reports and to-do lists. He will recommend the best software to work with SMBs like yours and help train staff or employees to use and manage the software selected. In short, software management, report preparation, and user training are easier with a dedicated fractional marketer who is focused on digital analytics.

Switching to Fractional Marketing

Making the switch from a marketing team to a fractional marketing expert is not as easy as it looks. You need to find the right professional to help you with your marketing needs.

The first step is a complete assessment of your needs including your marketing goals. Afterward, comes an evaluation of your current status and a good look at your competitors. A fractional marketing expert can help you start a campaign, continue one, or plan your next steps. 

Final Words

Small to medium-scale businesses can greatly benefit from fractional marketing. This strategy saves money that could be used on other aspects of your marketing campaign. The focus here is on hiring experts to enhance your marketing strategies. A fractional marketing strategy might be the solution to replace an underperforming team or your stepping stone to hiring a marketing team to handle larger, more complex campaigns as your business grows.