What is Social Listening and 5 Ways You Can Use it For Your Business

Active listening is a powerful tool. Not just in human psychology but in business psychology as well. Brands that listen and take prompt action today are more likely to be successful than those that don't.

What is Social Listening?

Social listening is defined as the practice of monitoring social media for your brand mentions. In fact, not just that but analyzing conversations around your competitors and industry as well to draw conclusions for consumer behavior, insights, trends, and marketing strategies.

The data collected through social listening can be used to fine-tune your marketing message, brand promotion, and product among other things.  We cover this topic in more depth in this article: 12 Hotel Digital Marketing Tips You Need in 2022

Want to learn more about the Digital Authority Partners approach to Digital Marketing? Watch this video!

5 Ways to Use Social Listening for Your Business

Here are 5 ways you can use social listening for your business:

     1) Find New Leads and Customers 

You can use social listening to find out the pain points of your target consumer. By searching keywords related to your competitors and business, you can identify where others are falling short. 

By addressing their concerns and expectations, you can win them over. This may include answering their queries, giving them a free demo, and building positive interactions that help gain their trust.

     2) Discover and Build Your Community  

Your community and potential customers are having important discussions online. Social listening helps you to find out where those conversations are happening. 

Customers trust online product reviews more than traditional marketing and important discussions take place on famous platforms like Twitter, Reddit, and Quora.

By discovering where your community hangs out, you can join them and use the insights to build a strong brand community. According to research by Sprout Social, 68% of respondents said they liked it when brands joined the conversation.

     3) Improve Customer Service 

Social listening helps you to track your brand mentions whether you were tagged or not. This is important because your customers are sharing positive as well as negative experiences online for other users. 

While you may receive notifications for tagged brand mentions, there are no notifications for untagged mentions on social media. 

By using social listening, you are able to track all social mentions and use them to address consumers’ concerns timely and positively. A consumer with a positive experience with your brand will feel acknowledged when you interact with them. 

However, addressing a negative experience correctly will also help show your human side and can prevent you from losing a customer. Using those insights, you can improve your customer service and on-ground customer interactions for a positive experience. 

     4) Get Product Feedback 

Social listening can help you interact with your community online, get their feedback early on in the product cycle, and use that to improve your product further. With social media, it has become easier for consumers to voice their feedback to brands and if you’re using social listening you can track all these mentions and use them to your advantage. 

    5) Discover New Trends 

Keeping up with industry trends has become crucial for businesses today. Social listening can help you identify, discover and keep up with the changing industry norms. The quicker you learn of new trends, the quicker you’ll be able to react and respond to them. 

Tracking your social mentions should be effortless and Notifier helps you to do just that. You can track your mentions across different social platforms like Twitter and Reddit with just a few clicks.