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Dermatology Ads Agency

Dermatology Ads Agency

Digital healthcare and medical marketing is our specialty. Physicians like working with us because we fill their waiting rooms with new patients. We’re easy to work with, knowledgeable, and transparent. We’ve won multiple healthcare marketing innovation awards. Healthcare industry leaders Blue Cross, Athena Health, and Omron trust us with their marketing because we get results.

Contact us now about our managed PPC services and fill your practice’s appointment calendar fast.

Schedule Your Free Consultation


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1.5 M+

Leads Driven to Our Customers Sites via PPC

4X to 10X

Return on client ad spend (ROAS) on average

65%

Of all high-intent searches result in an ad click

60%

of mobile users click on a PPC ad at least once per week

20+

Fortune 500 Clients worked with DAP on PPC management

Helping Healthcare Clients
Grow their Medical Practices

Helped an OBGYN provider successfully generate $500,000 in new procedures within 3 months.

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Successfully executed a complex PPC campaign for an outpatient vascular center leading to a 4X return on marketing spend.

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Executed a multi-state PPC campaign for psychiatric practices driving 10x more patients to their business.

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Call or Text: (888) 846-5382

What Our Clients Say About Us

“We are very pleased with DAP. They are great marketing partners and have been a great asset to our digital team.”
Christal Westbrook Director of eCommerce at Sanctuary
Christal Westbrook
“DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!”
Bill Himmelstein CEO & Founder of Tenant Advisory Group
Bill Himmelstein
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Clutch

Leading Marketing Strategy Firm
San Diego Award

Clutch

Top Digital Marketing Company in San Diego
Inc. 5000

Inc 5000

Recognized on Inc. 5000 as One of America's Fastest-growing Private Companies
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UpCity

Top Digital Agency on Upcity
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Clutch

Distinguished as One of the Top 1000 Global Companies
Top SEM Company Clutch logo

Clutch

Recognized as a Top SEM Company
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What our Dermatology Ads Agency Can Do For You!

With Pay-Per-Click (PPC) we use your budget to bid on highly relevant search strings (keywords) and essentially buy your way to top search results. But you only pay when someone clicks your ad or calls your practice.

Digital Authority Partners have a competitive advantage in healthcare marketing because we’ve been down the PPC road with many practices. We manage your budget efficiently, delivering maximum patient acquisition at the lowest cost.

Any agency can manage PPC. Medical marketing is a specialized field. People shopping for healthcare have different considerations than those shopping for barbecues, clothing, or vehicles. Google, various laws, and regulatory bodies heavily regulate healthcare marketing. We help you avoid regulatory hot water.

Want to meet with our team?

Book a meeting directly here

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Foundations of
PPC for Dermatologists

  • 1
    Defining Your Goals

    Let’s discuss what you want to accomplish, what you expect from an agency, and how we can best work together.

  • 2
    Defining How We’ll Measure Success

    Define PPC success for your practice based on your budget, goals, and expected outcomes.

  • 3
    Market and Competitor Analysis

    SWOT analyzes your strengths, weaknesses, opportunities, and threats within your market and against your competitors.

  • 4
    Developing your PPC Strategy

    Formulate a comprehensive PPC game-plan, outlining our strategy, tactics, KPIs and timelines.

  • 5
    Launching your PPC Campaigns

    Publish, collect data, report, discuss, and optimize your campaigns to drive the most new patient contact within your budget.

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Dermatology Ads Agency

Local Dermatology Ads Agency
Drive a swath of new patients to your local dermatology practice fast with PPC.
Dermatologist PPC Management
Expert management specializing in PPC for healthcare and medical practices.
Google Ads Management
As a Google Ads Certified Agency Partner, we work directly with Google support staff in ad approvals and recommendations.
Paid Social Media Agency
Drive additional new patients with paid advertising on social media channels like Facebook, Instagram, Twitter and LinkedIn.
Digital Marketing Agency
Healthcare focused full-service, award-winning digital marketing agency.
Show more

Frequently Asked Questions
PPC Dermatologists

How do Dermatologists Benefit From PPC Marketing?

Many practices dedicate most of their digital marketing budgets to PPC because it produces near-immediate results. Unlike other advertising mediums that attempt to interrupt and implant interest or desire in your services, PPC targets people actively searching for dermatology services in your area. The targeting granularity and the control medical practices get with PPC is unmatched. Well strategized, tactical campaigns, with a conversion-optimized website and sales funnel, are powerful ways to drive patient acquisition. As a full-service agency, we can help with every aspect of campaign and web development.

PPC for dermatologists is important because it offers control, flexibility, and scalability at speed. Additionally, PPC is a great way to rapidly test keywords and content, which you can optimize later with search engine optimization (SEO). SEO typically delivers higher ROI but takes longer. Depending on the competitiveness of the market, top SEO rankings can take up to two years. PPC also offers click-to-call ads. Prospects can call your office directly from the ad. Click-to-call strongly boosts response.

On average PPC returns $2 for every $1 spent. That is average across all industries. Our practices frequently see returns of $4-$5 for every $1 spent.

Finally, PPC enables you to overcome competitors by outbidding them and ranking higher. First page first positions receive 3 times more clicks than the #2 position.

It’s not uncommon for medical practices to get clicks and calls the moment ads go live. The time it takes your dermatology practice to see results depends on your area’s market size and demand for your services. Practices in smaller, rural areas take longer to see optimized results than those in large metropolitan areas with high search volumes. Keywords, bids, and budget influence time-to-results as well.

You’ll see results early on, but those results aren’t optimized. That means you’ll spend more on clicks initially. Google Ads go through a “learning phase.” During this phase, Google collects campaign data. They use this to evaluate the relevance, quality, and trustworthiness of your keywords, ads, and landing pages. Learning takes 1-3 months depending on data collection speed. After the learning phase, expect to spend less per click for better results because the platform and our team have the data needed to optimize your campaigns.

Agency costs and pricing models vary. Commonly, you’ll pay campaign initiation or setup fees along with monthly management fees. Setup costs range from $2500-$5000 and monthly management fees from 10%-20% of ad spend. Our agency charges $3750/month for spends up to $25,000. Advertisers with budgets larger than $25,000/month benefit from our tiered, performance based pricing. The more you spend, the lower your percentage of monthly maintenance costs. Performance-based pricing ties our success to yours and lets you pay only for results.

Our team provides full transparency and regular monthly reporting to track every dollar spent and generated from our campaigns. The following calculation measures return on investment (ROI); (Revenue – Cost)/Cost x 100 = ROI%.

Helping Healthcare Organizations Gain New Patients
Through Our Healthcare PPC Services

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study
omron
Healthcare

Omron

  • 4X the sales originally projected
  • Awards including Time innovation of
    the year, Top 100 global awards, & Best of CES
  • First FDA-approved watch-based
    blood pressure monitoring
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654

Why Companies Choose to Work With our
Dermatology Ads Agency

 

  • We’re Healthcare Focused and Results Oriented. Our strong focus on healthcare marketing gives us a competitive advantage in driving results for medical practices.
  • We’re On-Time and On-Budget. Our deep experience marketing medical practices has given us the processes, strategies, and tools to streamline predictable results.
  • We’re Award-Winning. We’ve won several awards, including Best Digital Marketing Agency and Best Integrated Digital Healthcare Experience.
  • We’re Focused on the Future. We stay at the forefront of healthcare marketing and always look for new opportunities to grow your practice.

 

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