What Exactly Do SEO Professionals Do?

People in marketing will tell you to hire a search engine optimization (SEO) expert if you want to get more traffic to your site. You'll be in good hands with an SEO professional if you need brand exposure. But what do SEO professionals actually do?

An SEO expert works independently or at an SEO agency to help businesses increase their site rankings on search engine results pages (SERPs). How can an SEO professional help you?

Let’s begin!

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SEO Specialist

An SEO professional is an expert in everything SEO. They take on many roles in optimizing sites, one of which is being an SEO specialist.

A specialist is responsible for various tasks with the goal of total optimization of your site. They are well-trained in both on-page SEO – strategies within your website – and off-page SEO, tactics beyond your site.

Every campaign starts with keyword research, and an SEO specialist knows the right tools and techniques to find the best keywords.  They audit websites and monitor site metrics to ensure they stick to your goals. Its mission is to take websites higher on SERPs using the right optimization strategies.

Link Builder/SEO Outreach

Building quality backlinks is one of the top ways to climb up the ranks in SERPs. An SEO outreach or link builder specialist is an expert that focuses on outreach and backlinking to promote traffic by connecting with bloggers, website owners, or social media influencers. Their goal is to ask these people to link back to their site.

An SEO outreach specialist has superb communication skills, which are necessary when reaching out to various people and creating trustworthy relationships. A link builder also considers other ways to generate more backlinks, such as citation building, forum posting, email campaigns, and blog commenting.

Social Media Manager

Having a social media page for your business is one way to reach out to your customers, get insights about your audience, and promote your brand. Businesses and marketers must never overlook the value of social media in growing their businesses.

A social media manager is responsible for your social media pages on top platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. They also manage your paid advertising on social media sites and ensure you're targeting the right audience.

A social media manager knows everything about social media marketing, creating campaigns, monitoring metrics, and the various tools to manage social listening. Your social media manager can help you dominate social media and promote your brand to more people.

Account Executive

You're likely to talk to an SEO account executive during your initial contact with an SEO agency. An account executive is the face of the team and is responsible for creating strong business relationships with clients. An account executive has a deep understanding of SEO and how you and other clients can benefit from it.

SEO Consultant

Think of an SEO consultant as a top expert in SEO. They advise marketers and business owners. They can definitively answer questions about SEO and provide holistic advice for their campaigns and projects. A consultant may work part-time or full-time. They are often part of the marketing team too.

A consultant helps businesses and organizations enhance their content and website. They may also recommend strategies for content development, the use of new software, branding, digital marketing tactics, and copywriting.

Content Writer

Content writers play a huge role in optimizing websites. They are experts in creating and developing content for different subject matters and goals. They may write articles to promote products or services, compare products and brands, or announce new deals and discounts.

These experts have a deep understanding of the market and the industry they are writing for and use the right keywords in their copies. They possess a strong understanding of the style of writing your site needs – whether the tone is breezy and casual or formal and serious – and create content with just the right spirit and panache for your site.

Content writers also have excellent research capabilities and exhaust all tools to create in-depth, creative, and engaging content. They also have knowledge and skills of the latest copywriting tools such as Grammarly, Copyscape, Surfer SEO, and HubSpot Blog Ideas Generator.

Local SEO Consultant

A local SEO expert knows that ranking higher on local searches is crucial for small businesses. They are responsible for keeping local optimization campaigns effective and efficient. They make sure that a local business gets the attention it needs to rank higher online and to improve foot traffic.

Local SEO specialists understand the power of Google My Business (GMB) in optimizing a website for local organic search. They also use GMB as well as other local SEO tactics like directory listings, using location-based keywords, and other strategies to promote local SEO.

Why Hire One of These People?

Search engines are constantly changing their search algorithms. It's essential that your business follows these trends to secure a higher rank or to maintain your high rankings on SERPs. And the best way to keep up with these changes is to hire these SEO professionals.

With experts handling your SEO, you'll have more time to focus on your company, your business, products, and employees.  If you have limited knowledge of SEO and little time to learn new optimization skills, hire an expert so you can keep your focus on your product and customers and the expert can focus on your marketing.

You can hire an SEO professional full-time or a freelancer to work on your campaigns part-time. No matter which, you'll enjoy the benefit of hiring an SEO expert with their expertise and knowledge to develop successful campaigns.

Finally, an SEO expert will monitor your campaign for you. Aside from driving traffic and creating leads, an expert can check the outcome of your campaigns. They can identify issues that should be addressed quickly and make additional improvements.

Summing Up

SEO is the best way to grow your business. If you want to take advantage of what SEO can offer, hire a professional expert or an SEO team to help you. A full-service company has all these SEO roles to ensure campaign success. Don't wait another day. Contact an experienced, professional SEO company today.