Why Hiring a PPC Partner Is the Best Investment of Your Ad Budget?

The quest for both short-term profits and long-term growth touches on many different marketing techniques. At the top of the list is pay-per-click (PPC) advertising. With the help of a reputable PPC agency, you can get your brand in front of a hungry target audience and push ever closer to true success. While you may want to do PPC in-house, you’re a business owner with a lot of responsibilities already. Do you really think you have time to learn everything you need to know about PPC advertising too?

Let’s begin!

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PPC Explained: How Does Pay-per-click Advertising Work?

PPC advertising is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of buying visits to your site, rather than earning them organically. Search engines like Google and Bing make money by selling advertising space on their results pages. When a user types in a query, the search engine runs an auction to determine which advertisers get to show their ad next to the search results. Advertisers bid on keywords that they think users will search for. The amount that they are willing to pay per click is called their bid. The advertiser with the highest bid wins the auction and gets their ad displayed next to the search results.

This is also commonly done on popular social media platforms and through other advertising systems. However, Google is by far the most popular and usually the focus of PPC agency efforts. Many effective strategies exist including various bidding models, audience segmentation, and negative keywording to avoid irrelevant clicks.

Why Choose PPC Ads for Your Company?

PPC ads are a great way to reach your target audience and see a high return on investment (ROI). In fact, companies see an average ROI of $2 for every $1 spent on pay-per-click advertising. Because you only pay when someone clicks on your ad, you know that your money is going towards reaching potential customers interested in what you have to offer. When your PPC agency or in-house marketing teams research the best keywords, you can create incredibly effective ad strategies to reach your target audience.

Payment Methods and Models for PPC Campaigns

As mentioned above, you only pay when someone clicks on your ad. So, you want to make sure that every click is valuable to your business. Your fees depend partly on what campaign model you choose. There are two main payment methods used and managed by professional PPC agency teams. These include the flat-rate model and the bid-based model.

In the first case, as the name implies, you pay a flat rate to place your ad on a specific spot in the search results or on your website associated with the PPC system. The publisher manages the campaign to provide the best results for their platform’s visitors. The second case, the bid-based payment model, is much more common because it can result in better outcomes in general. If a competitor bids more, you can also increase your bid to get higher rankings or a better position again.

Popular PPC Ad Platforms To Consider

Although many people focus on Google as the primary PPC ad platform, other options exist that can give great results. As with all digital marketing, it is important to understand where your target audience goes for information and searches. Most people use Google for the bulk of their Internet exploration. However, a smart PPC agency can recommend other choices that may align better with your company goals and focus on your consumer base.

Microsoft Advertising, which used to be called Bing Ads, is the second most popular search engine-based PPC platform today. It focuses on Yahoo search traffic and includes voice searches using the Microsoft-based gadgets many people have in their homes. Local PPC works well on this platform, although precise targeting tends to be more expensive.

YouTube also offers paid search advertising associated with your Google Ads account because Google owns the video sharing site as well. You can track different data and research YouTube-specific analytics for more information about both discovery and in-stream ads.

When it comes to PPC for social media, the top three platforms are Facebook, Instagram, and LinkedIn. It is also popular to place ads on Twitter, but this is less common across the board. With the help of your dedicated PPC agency experts, you can choose the most effective platforms for your specific needs and get the best return on your per-click bids.

Why Hiring a PPC Agency Specialist Is a Great Idea?

Why is hiring a PPC agency specialist a great idea? Working with an agency brings you better results, more website traffic, and a higher ROI. The agency will also provide data reports and analytics that can help you track your progress and make informed decisions about your marketing campaigns.

Additionally, agencies have the expertise and resources to create targeted campaigns that reach your ideal customers. They can also save you money by optimizing your campaigns and using effective strategies to reduce your cost per click. Most of all, working with these types of digital marketing specialists frees up time and energy for you and your employees to focus on other essential matters. It takes a lot of both to run your business on a day-to-day basis. You have other product development, market research, and growth strategies going on at the same time. Let the experts create exceptional ads that get more clicks and grow your brand successfully.

Summing Up

The last thing you want to do is waste money and get a low ROI, no matter what type of marketing efforts you try. With an expert PPC partner on your side, you will get great results that propel your brand ever closer to success. Contact Digital Authority today to get started with a professional pay per click agency that has the tools, experience, and know-how to help you succeed.