Christal Westbrook
Increase brand awareness & drove revenue for one of the largest manufacturers of premium wholesale and DTC lifestyle apparel basics. Increased AOV by 50% in Q2 & Q3, built and implemented technology road map to drive growth and increase site traffic conversion, and successfully launched CRM initiatives, including loyalty and referral programs.
Ideated and executed the E-Commerce strategy by implementing innovative digital solutions. Responsible for building and achieving E-Commerce financial targets, including revenue goals and paid marketing strategies.
Grew an E-Commerce business by developing and implementing the digital marketing strategy, designing and optimizing the user experience, and managing all of the buying and site merchandising. As a result: Increased YoY revenue by 37%, and increased site traffic by 44% and conversion by 20%.
Christal Westbrook is a dynamic E-Commerce and Digital Marketing leader with over a decade of experience in driving brand success and growth across multiple industries. She has led marketing initiatives for prominent brands such as Bella+Canvas, Sanctuary Clothing, KORAL, and FAM Brands, playing a key role in enhancing brand presence, driving customer engagement, and boosting revenue.
Known for her innovative problem-solving skills and strategic thinking, Christal excels at developing comprehensive, data-driven marketing plans that deliver measurable results. Her expertise spans brand development, digital marketing, customer acquisition and retention, and performance marketing, with a deep understanding of the entire e-commerce ecosystem. She effectively translates customer insights into actionable strategies, ensuring seamless integration across all channels.
A skilled communicator, Christal has a natural talent for building strong relationships, both internally within teams and externally with clients. Her adaptability and attentive listening allow her to connect with diverse working styles, fostering collaboration and teamwork. Dedicated to delivering innovative, results-oriented solutions, Christal’s leadership continues to elevate brands, helping them stay ahead of the competition through a blend of creativity, strategic insight, and data-driven decision-making.
Marketing
Leader At
