Connecting companies with top tech talent
Technology
Background
YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.
Discovery
An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.
Solution
DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
- Update website UX, design and copy
- Devise a content marketing strategy
- Create a set of recommendations to improve retention
Results
Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
See our other work
Software as a Solution
ConnexPay
In one year, Digital Authority Partners helped ConnexPay grow Sales Qualified Leads by 207% and achieve a 1,230% return on their marketing efforts. By building a new SEO strategy, improving their targeting approach, and redesigning their website, we drove a 27.5% increase in organic traffic and a 175% rise in form submissions. These changes fueled ConnexPay’s rapid growth and strengthened their position as a leading payment processing provider.
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Legal
Cohen, Feeley, Altemose & Rambo
Within one year of partnering with Digital Authority Partners, Cohen, Feeley, Altemose & Rambo saw their caseload grow by 31%, leads converting at 41%, and a 200% increase in organic website traffic. These results set the firm up for its best year in over 50 years, helping them stand out in Pennsylvania’s competitive legal market.
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Healthcare
LimeLife by Alcone
In just one year, Digital Authority Partners helped LimeLife by Alcone increase revenue from email and SMS by 213.4% and improve open rates by 99.4% across 35.5M+ messages. Through a comprehensive email strategy, CRM integration, and optimized campaign management, we also boosted conversion rates by 18%. This approach included moving to a new email platform, warming up IPs, and creating personalized campaigns, leading to higher engagement and rapid business growth.
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Non-profit
LifeMoves
Digital Authority Partners helped LifeMoves grow donors and event participants by 19X, generating over 2 million impressions and 3,100+ clicks. Our strategy included paid media, targeted social campaigns, and an improved website experience, resulting in a 3.57X return on ad spend (ROAS). These efforts boosted community involvement, strengthened brand awareness, and greatly increased support for LifeMoves’ mission to end homelessness.
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Legal
Hays Firm: Probate Attorney in Chicago
After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.
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Professional Services
Trivia Nation
Digital Authority Partners helped Trivia Nation increase organic search traffic by 5x, boost Sales Qualified Leads by 42%, and increase user engagement by 196% in just one year. DAP significantly enhanced the company’s online visibility by developing and deploying a targeted local SEO strategy, optimizing the website for search, and improving content. This led to higher-quality leads, expanded market reach, and better engagement for Trivia Nation’s live trivia services across the state of Florida.
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