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Nothing signals interest in your services more than someone searching “tummy-tuck near me.” In fact, 88% of customers searching local businesses on smartphones call or visit the business within a day (HubSpot). With the right keywords, strategies, content and budget, you can outbid and outrank your competition 95% of the time. Without a doubt, PPC will drive more patients to your practice.
With PPC you bid on keyword searches most relevant to your services. Then, when someone searches, your ads show up on top. Our team of medically-focused PPC experts uses data, analytics, and our suite of competitive intelligence tools to identify your most valuable keywords. Then we create compelling ads and persuasive content highlighting your expertise, value, and competitive advantages, answering questions and solving problems. Doing so leads prospects down the pathway to becoming patients. “Click to call” options enable prospects to call your office for immediate scheduling.
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Plastic surgery PPC is a way of getting to the top search results positions by bidding on keyword phrases people seeking plastic surgery are searching for. For example, “rhinoplasty Beverly Hills,” “breast augmentation Chicago,” “best plastic surgeons Miami.”
PPC, also known as paid search, is a great way to access prospective patients at their highest level of intent — while they are actively searching. With the right budget, bids, ads, and landing pages, your ads will display in the top three positions every time. Top ad positioning matters, because the top three search results get 75% of all clicks.
Ads can be set up for clicks or calls. Click-to-call is a great way to increase contact with individuals searching on mobile devices. When targeting clicks, your ad leads visitors to a targeted landing page specifically relevant to what the prospect is searching for. The landing page contains persuasive content aimed at getting a conversion. A conversion is an action you want visitors to take, such as completing a form, booking a consultation, downloading a guide, etc.
Multi-channel marketing drives the most patient intakes. Profitable channels for plastic surgery practices are radio, television, SEO, PPC, paid social, social media, remarketing, and email. But not all practices have the budget or marketing leadership to run omnichannel campaigns successfully.
Recently and for the first time in history, digital advertising spending has surpassed traditional advertising spending in healthcare. According to the Pew Research Center, 77% of patients begin their journey to a provider with online searches.
SEO and PPC are the two best means of improving your online visibility. If you have the budget, we recommend both. PPC can deliver results from the moment your ads go live. On average, across all industries, PPC returns $2 for every dollar spent. Many of our healthcare clients are seeing 5x returns.
SEO is a long-term strategy focusing on unpaid (organic) traffic. SEO takes a minimum of six months and up to two years for competitive keywords to win top rankings. However, SEO continues producing with minimal maintenance for years to come. On average, SEO returns $5 for every dollar spent. Many of our clients are seeing 7x returns.
The cost of PPC depends on several factors. Google assigns keyword bid prices based on market value. The more advertisers bidding on limited ad inventory (space on the page), the higher the bid value of individual keyword phrases.
Advertisers set their own budgets. Budgets are determined by what you want to spend each month. Keyword bid maximums can be set manually or managed automatically. Even though you may have a keyword maximum bid set to $20, you won’t spend that amount every time someone clicks your ad. You will only ever pay one penny more than your competitor’s maximum bid to achieve your desired position. Google hides competitor’s bids, so setting optimal bid values requires experience, skill, and strategy. We use a suite of competitive intelligence tools for determining optimal bid ranges.
Our agency management fees begin with tiered flat rate pricing, starting at 15% of your monthly budget to budgets up to $15k. If you spend up to $15k, your management fees are $2250. We lower management fees in tiered intervals for advertisers spending more than $15k/mo. Advertisers with budgets larger than $50k qualify for our unique performance-based pricing model which ties our success to yours, lowering management fees and incentivizing performance.
PPC brings in new patients through traffic and conversion. The right keywords (high intent with good volume) drive steady, predictable traffic. Understanding the intent behind searches allows us to develop persuasive ads and landing pages, encouraging visitors to contact your practice or schedule an appointment. Without doubt, our PPC specialists will drive qualified prospects to contact you for services. PPC is probably the most effective ad medium for accessing qualified prospects directly. Showing up in top search results with impactful ads and well-designed conversion funnels virtually guarantees an influx of new patients.
If new patient acquisition is important and you don’t want to wait months, PPC is the answer. If you’ve tried radio and television advertising without the desired results, PPC is a good choice. If you want to complement radio or television advertising efforts, PPC can help. If you have a limited advertising budget, go with PPC. As PPC delivers new patients and revenue increases, you can expand into SEO, email marketing automation, and other channels. PPC gives you the most control over your advertising budget.
You want a digital agency with healthcare experience. Our clients include industry leaders, private practices, and healthcare organizations large and small, including Blue Cross/Blue Shield, Athena Health, and Omron. Healthcare marketing is heavily regulated. Additionally, Google has specific guidelines for healthcare advertisers. Working with a healthcare focused agency can help you avoid pitfalls and speed ad approvals.
Something else to consider: We offer performance based pricing for advertisers with budgets of $50k+. We put our money where our mouth is, tying our success directly to yours.
We’re a five-time award winning agency. Design Drizzle awarded us “Best Digital Agency.” We have five-star reviews on Clutch and many positive reviews on Google.Contact us today.
Questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your practice's PPC needs.
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