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We’re the PPC agency for today and tomorrow. Google’s Pay-Per-Click (PPC) advertising is constantly changing and evolving. If you’ve recently experienced rising costs and falling lead volume, it may be because your current agency or in-house PPC managers either don’t know or lack the resources to keep up with Google’s changes.
Yesterday’s tactics aren’t working today. In fact, in the last two years alone, Google has announced 305 changes, updates, and opportunities in their PPC platform–AdWords. Our strategies and tactics are working for healthcare clients right now.
We’re hands-on. Google and Bing’s PPC platforms are increasingly automated. Automation is great. Machine learning and artificial intelligence can do what humans cannot. But set-and-forget automation approaches are costly.
Campaigns need close, continual human monitoring. Website changes, wrong strategy, or improperly structured campaigns that automation can’t always detect can cause data inaccuracies, driving up costs and dropping conversions.
Working with dozens of healthcare companies has given us specialized healthcare marketing knowledge. Healthcare PPC agencies without this specialized knowledge may have to learn the ins and outs of healthcare marketing through expensive trial-and-error.
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