Increased conversion for a medical device software firm by 40+%
Helped a leading environmental monitoring solutions company optimize their site and increase leads by 80%
Helped eco-fashion company gain 8x Return on ad spend.
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Schedule a consultation with a DAP expert today and find out what we can do for your business.
85% of the 2800 marketers surveyed for Social Examiner’s 2022 Social Media Marketing Report agree that social media increases brand exposure. 75% saw more traffic.
Reading between the lines, businesses using paid social for 5+ years have the most success. Yet, most businesses relegate paid social to the backburner after a few unproductive months.
Businesses using paid social consistently over longer periods of time are able to clarify what works and what doesn’t when it comes to paid social for their businesses– and they’re reaping the rewards for it.
Unlike paid search, social media consumers have different intents. They aren’t actively searching for your products. With social media you need clever targeting and compelling content and visuals to interrupt their patterns. We’ve been helping businesses crack the digital marketing code since 2006. We get eyes on your offers and traffic to your digital storefront. Contact us today.
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Experience is a major factor when choosing an agency to run your paid social media campaigns. Many reports confirm that paid social success carries a steep learning curve. Agencies give you a solid advantage over DIY approaches. Even in-house paid social managers are at a disadvantage to agencies because agencies are likely to have experienced many of the issues social media marketers have across a range of industries and offers. Ask the agency for case studies. Check the agency’s online reviews. Ask about experience in your industry? Who will work on your account? What is their experience? What is the agency’s process? How do they bill? How many other accounts does your team manage? What do they report and how frequently? Are people available by phone or email? Are they a full-service agency? Can they handle all your digital marketing in one place? Considering these factors will help you choose the best agency to manage your paid social media.
Paid social media is best for top-funnel campaigns. Top-funnel prospects have little or no interest or awareness of your offers. Mid-funnel prospects are in the awareness and consideration phase. Bottom-funnel prospects are ready to purchase. Getting prospects to become aware of and interested in your offers is one of the most important and challenging aspects of marketing. If prospects don’t know you exist, you can’t move them through your funnel. Paid social is great at bringing awareness and works especially well for ecommerce. Especially when considering SEO and PPC keyword competitiveness and costs. Paid social can help you reach customers not actively searching for related products.
With creativity, paid social has applications across many industries. For instance, a dental practice may use geotargeting to bring awareness of cosmetic dentistry services to social media consumers living in certain cities. A law firm might use Facebook remarketing to show ads to someone who has previously visited their site. Online retailers may upload customer lists for remarketing. B2B SaaS firms may target decision-maker job titles using LinkedIn Ads. Contact us to learn more about how paid social media can help your business.
Yes, we have experience managing large ad spend budgets and delivering excellent ROAS.
Our team has managed large budget paid media campaigns for clients since 2006. Digital Authority Partners helps you extract maximum value from your paid social media advertising. On average, our client’s paid media campaigns generate $4-$5 dollars for every dollar spent. From strategy to execution, monitoring, and optimization we create campaigns that meet and exceed our client’s objectives.
The team of experts working on your paid social efforts depends on your specific needs. Generally, you’ll work with a digital producer, gathering requirements and communicating your needs and expectations to our internal team. A highly experienced marketing strategist develops the high-level strategy which is translated to campaign-level efforts by a paid social media specialist. If you require design or content, our designers and content specialists create your content. A paid media analyst monitors your campaigns, optimizes, and recommends performance improvements.
Questions about Paid Social? Schedule an appointment today with one of our in-house Social Media experts and discover how paid social can drive volumes of qualified traffic to your site.
Each day, Google handles about 5.6 billion search queries a year
Google controls about 92% of search share
Education is among the top 5 industries by PPC spending.
Helped sustainable fashion brand reach 8x ROAS
According to Google’s research, 89% of consumers turn to its search engine when they’re looking to solve their healthcare queries
52% of industrial marketers say PPC is the most effective method of paid promotion.
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