Chicago UX Design

Investing in user experience is one of the most impactful moves you can make. Forrester Research reports every dollar invested in user experience returns $100! Online is where people go for information. But, if your visuals and overall aesthetics don’t resonate with your audience, you won’t get the opportunity to demonstrate the value of your products and services.

According to Adobe 75% of users judge websites based on aesthetics. Aesthetics are important, but only one element of user experience. Ideal user experience satisfies not only users, but business goals by guiding prospects intuitively from awareness, to consideration, to action. Data, analytics, and solid user research form the foundation of our San Diego UX design.

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

88%

Of our customers reported significant increase in online sales after a redesign

400%

Average increase in time on page for DAP-designed websites

188%

Decrease in bounce rates for DAP-designed websites

41%

Improvement in E-Commerce conversion rates

77.5%

Of our clients reported better ROI after redesigning their website

WebAwards

Best Website Design Webaward

Design Drizzle

Best Digital Marketing Agencies

Clutch

Top Digital Marketing Company in Chicago

Clutch

Top Magento Developer

“Digital Authority Partners is extremely knowledgeable. Their expertise in ADA compliance is bar-none!”

Chris Bullock CEO & Founder of Clear Gov

“I engaged Digital Authority Partners to build a website for my company. They were able to deliver an exceptional site for our budget on an extremely tight timeframe, and the process was efficient at each step. Review cycles were painless and they were responsive to feedback; they provided good counsel on tricky parts of the site and identified issues with our proposed structure that we corrected in advance of the launch. I had such a good experience with Digital Authority that I recommended them to several of our clients.”

John Matthew Upton Head of Digital at Green Target

“Really have enjoyed working with the DAP team from the ideation stage straight thru to delivery, the team there has exceeded expectations every step of the way. Very responsive, professional and the product they deliver is top-notch.”

Jordan Gary Head of Marketing at Secure Illinois Retirements

“Digital Authority Partners is the perfect company for all your website design, SEO, and marketing needs. DAP has been a great asset in keeping us in the top search position! The staff has great energy as well listens thoroughly during meetings so it feels like you're being taken care of rather than just another task on their list. Everything happens quickly when working w/ them: responses come back immediately after submitting questions.”

Matthew Marcin Twinkle in Time

“Digital Authority Partners feels like an extension of our team, and we love their level of commitment to our project. Digital Authority Partners has consistently met deadlines and delivered projects under budget. We look forward to working with the DAP team on several data and analytical projects.”

Susan Jablonski The Magnificent Mile Association

“I’ve worked with Digital Authority Partners on multiple complex healthcare mobile app projects over the last five years. They always deliver on what they set up to do. And they constantly attempt to push the boundaries of digital innovation, omnichannel support and customer-first mobile user experiences.”

Abhirup Bhattacharya Head of Digital, Athenahealth

“Digital marketing is broad, and Digital Authority Partners understands it from soup to nuts. They get that we need to have the right backbone and infrastructure, including the website's framework and the flow of the content. The team also knows what other pieces matter and what people care about. Good marketers need to know their numbers, and that's something they're really strong at.”

Rose Lee Fractional CMO at DecisionLink

“In less than three months, Digital Authority Partners has designed and developed one of the most visually engaging, user friendly and sleek websites we’ve ever seen. We’re now miles ahead of our competition. And with the help of DAP’s SEO and marketing services, after 15 months of working together, we’ve increased leads 300% year over year and more than doubled our revenue.”

Julian Gnatenco CEO at a Medical Billing Company

Work with Chicago’s Top
UX Design Agency

UX design is the backbone to all of your communications. Without a compelling design and overall experience, your customers and become frustrated and move to your competitors. Your conversion rate is directly affected by UX. A well-designed customer experience can increase conversions by up to 400%.

At our Chicago UX Design agency, we understand the framework that goes into the best user experiences. We start with your goals, focus on your target audience, and implement designs that convert. At DAP, we’re data-driven and want to give you the best ROI possible. That’s why we dial in on your customer roadmap and follow it up with readjustment through data analytics.

Your customers want an enjoyable, simple UX—and that’s what we provide. Our team conducts detailed research to find the best frameworks for your site and users. UX design is a process to provide you—but more importantly your users—with next-generation user experiences.

“Digital Authority Partners is one of the most talented design agencies we’ve ever worked with. They are very receptive to feedback and their turnaround on revisions is incredibly quick. They provide amazing mood boards and then help you narrow down your choice before creating pixel perfect, beautiful and intuitive designs.”

Director of Product Management

ATHENAHEALTH

We help Chicago Businesses
Build Next-Generation User Experiences

Content

Product Management

UX and Wireframing

Design

Software Development

Analytics

Content Inventory

The first step is deciding what the goals of the audit are and choosing which areas of the site to focus on. Creating a content inventory is the second step in an audit.Then, our agency will determine what content stays and what is deleted or optimized.

User Personas

Obtaining a deep understanding of a clients’ ideal customer is vital to our UX designers. It helps our agency understand the best practices for designing. In addition, it gives our designers a similar perspective of an ideal customer which we call personas.

Content Gap Analysis

Content gap analysis is all about finding the areas in your content that either stay, need to be optimized, or need to be removed. The analysis is a mix of keyword research and determining what queries your business is struggling to rank for.

Writing and Editing

The final step is writing new content and optimizing old content. Our Chicago UX Design agency will optimize your content for SEO and relevance to your audience. Our analysis provides a clear pathway on what types of content will perform best for your brand.

Competitor Analysis

Our Chicago UX Design team first starts with competitor analysis, where we determine what they’re doing well and what they are doing poorly. In addition, capitalizing on your brand’s strength is paramount.

Define Business Goals

The next step in the process is defining your business goals. Do you want to increase customer lifetime value? Do you want to improve on or create features your competitors don’t have? Setting up goals provides the pathway for our agency to deliver exactly what you need.

Feature Ideation

Feature ideation is similar to throwing darts at a dartboard, with no limit. We want to generate as many feature ideas as possible, and ultimately prioritize the ideas which will generate the best long-term results.

Prioritization

The final step in the product management phase is prioritizing the most effective features, designs, and changes to focus on that will directly impact your business goals. Our well-versed Chicago UX Design team knows what to focus on based on your competitors and your business goals.

User Testing

Wireframing is the cornerstone of UX Design, so it makes sense to start with user testing. Our agency understands wireframing as an outline of your future site, like an artist’s rough draft. We’ll go through a rigorous user testing process that involves goal-setting, task scenarios, and constant adjustment.

Usability Testing

The next step in wireframing is testing the usability and effectiveness of the platform. If your users can’t easily use the platform or don’t enjoy doing so, your KPIs will reflect that. Our agency prides itself on active readjustment for best results.

Structural Analysis

Structural analysis is all about optimizing the user experience. Our Chicago UX Design team focuses on ease-of-use platforms and user satisfaction. We’re always looking for ways to improve weak points and highlight strengths.

Wireframe Creation

After the analysis is done, the cornerstone of your UX is complete. We’ll create templates that forgo the details for now. Through detailed analysis and constant testing, your new UX will drive results.

Prototyping

Prototyping plays a critical role in the design process. It allows our agency to see into the future, and design the most effective UX for your brand. Our intensive analysis and ideation process provides the pathway to an effective UX design.

High-Fidelity Mockups

Now that we’ve reached the design process, it’s time to fill in the details. We’ll finalize designs and accurately represent the site’s structure. Crafting high-fidelity mockups gives you and our team a clear vision for what your new UX is going to look like, without the nitty-gritty technicalities.

Animations and Illustrations

Animations and illustrations can sometimes slow a site down. Our Chicago UX design team understands the correlation between UX and site speed. We’ll ensure your site is up-to-speed with the right aesthetic appeal to your audience.

Design Systems

You want your site design to be constant across platforms and pages. Our agency has a keen eye for detail and will ensure your design systems reflect that.

Web Apps

With over 4 billion internet users, web applications are the foundation of UX. Clean, aesthetic web designs play a key role in customer retention and brand loyalty. Our team of experts creates web applications that focus on the user journey and user engagement.

Mobile Applications

If your website is the foundation, your mobile apps are the next layer in your UX. They have to be easy to use and promote higher user engagement. Optimizing your mobile applications is crucial, and our team of expert developers will get the job done.

CMS Development

Regardless of your preferred content management system, our agency makes it effortless to use and easy to implement more content. We optimize for your user’s enjoyment, engagement, and retention on the platform.

Technical SEO Optimization

The last step in the development phase is optimizing your SEO. We live and breathe SEO at Digital Authority Partners. From metadata to alternate text, we’ll optimize your technical SEO for the best results.

Event Taxonomy Definition

Event taxonomy is the bedrock for analytics in UX Design. It is the roadmap of the actions users take on your site, organized by topic, subtopic, and details. Event taxonomy is the framework for the next steps in analyzing your finished UX.

Conversion Rate Optimization

The next piece of data is all about conversions. What is the rate of conversion? Can we improve it by making the UX more intuitive? Our agency will ask these questions (and many more) to ensure your UX is converting effectively.

A/B Testing

Optimizing your site’s conversion rate starts with A/B testing. To find the best possible UX, our team needs to test a multitude of layouts, designs, and determine which ones perform best with your target audience. A/B testing is about finding what works versus what doesn’t.

Heatmap Analysis

Heatmap analysis is an intuitive term and it’s all about figuring out the most popular roadmaps on your site. By analyzing heatmaps, our agency can determine the best areas to focus on to provide your business with the best results.

Healthcare

In the healthcare industry, UX is vital to keeping customers engaged and focused on your content. You don’t want to lose out on potential leads because customers have an unenjoyable experience.

UX design is at the forefront of healthcare technology. Without powerful UX design, your platform may have little traction. A seamless, intuitive, meaningful UX is the roadmap for all customers. All of your most important marketing KPIs stem from a compelling, smooth UX. KPIs like customer lifetime value and customer referral value add exponential benefits to your ROI. In addition, your healthcare UX needs to be personalized and seamless for the user to guarantee they continue using your platform. Many healthcare companies struggle to retain users because of their inability to personalize. By segmenting your audience, you can target them more effectively.

At our Chicago UX Design agency, we help you target your customers through rigorous customer profiling and seamless design. Our heavy focus on research and analysis provides the baseline for your design. From there, we’ll create a wireframe to represent the overall skeleton of the UX. Then, we fill in the details, analyze more, and adjust based on the results.

FinTech

The FinTech industry has never been more competitive—so, how do you stand out from the crowd? The answer: Expert-level UX design that makes user experience satifying.

In the FinTech industry, UX is everything. It’s what makes or breaks your platform. If your users aren’t satisfied, they’ll find another option. This means you need to create a detailed outline of your customer process, then optimize it to maximize customer retention and engagement. From there, feature ideation is a must. You want to brainstorm as many feature ideas as possible. When your features are finalized, minimizing friction in task scenarios is crucial to success. You want to make a daunting task effortless for your customer. By turning difficult monetary decisions into engaging processes, you help retain customers and promote customer referral value.

The secret here is customer research. As a FinTech company, you need to profile your ideal customer and target them accordingly. By personalizing your platform and targeting your ideal audience, you can set yourself away from the crowd and create a lasting impact. Our Chicago UX Design agency conducts meticulous customer research and simulates UX before your customers even take a look. Working with UX professionals is bound to set your company apart from the pack.

Fintech / Financial Services

The FinTech industry has never been more competitive—so, how do you stand out from the crowd? The answer: Expert-level UX design that makes user experience satifying.

Ecommerce

In the world of eCommerce, UX and conversion rate optimization are two pieces of the same puzzle. So, what is the secret to an effective eCommerce UX?

Simplicity. You don’t want users to face a complex platform and feel barriers in their shopping experience. Without a compelling UX, your brand is losing out on sales and customer lifetime value. Depending on your industry, you want your brand to be the go-to place for their needs—and having a simple, logical UX is how you do just that.

It all starts with research. At our Chicago UX Design agency, we conduct a full-scale customer profiling to target your ideal customer to maximize results. We’ll take your brand voice and apply it into the UX to make your customers feel connected to your business. 86% of customers in eCommerce say they want authenticity in a company’s branding. That’s done through a compelling UX. Our agency considers this when developing your wireframe. In addition, we’ll conduct A/B testing to provide the best conversion rate possible. We’ll analyze the data, and adjust based on the results that best align with your brand’s long-term goals.

Education

In an industry like education, you’re preparing the next generation. That’s why having compelling UX is vital to acquiring new students, and the starting point of that process is UX.

At our Chicago UX Design agency, we love knowing that we’re helping shape the world of tomorrow. Creating an engaging UX for students is crucial to know that they’re learning. In the education industry, you’re promising students that they’ll receive a certain outcome. How can your platform help do this for them? Through an amazing UX.

Crafting an engaging, desirable platform for students is the key. In addition, a focus on the efficacy of your platform is paramount. Our experienced team has worked in the education industry and knows how to create a UX that not only satisfies your students but goes above and beyond. We know what to prioritize and what to avoid. By detailing a typical student profile, our agency knows how to make learning effective in the easiest way for the student.

Manufacturing

When it comes to manufacturing, creating seamless UX has never been more important. UX is a process, and you want to make that process effortless for your prospects.

As a leading Chicago UX Design agency, we know what UX designs work and which don’t. It all boils down to profiling your customer roadmap. Creating your roadmap starts with extensive research about your target audience and what they need to get from your site. Our agency analyzes your customer roadmap and puts a strategic plan into place. We focus on improving efficiency, seamless transitions, and keeping customers coming back for more.

Customer lifetime value and customer referral value are vital to the success of your manufacturing company. Without them, it can be tough to grow and acquire new leads. A compelling UX can be the difference between losing a potential lead or gaining two more. Our agency considers your customer roadmap and the focal points of your site—in other words, heatmaps. By pinpointing the most-visited parts of your site, we’re able to stretch your budget and maximize your ROI. After data analysis, we’ll readjust any components that aren’t performing the way they should.

Professional Services

In an industry like professional services, UX plays a key role in both customer acquisition and customer retention. A seamless UX design can make you gain leads.

And a poor UX design can cause losses. The professional services industry has never been more competitive and a sharp, seamless UX can be a make-or-break for your business. It’s the most effective way to differentiate your brand from your competitors. UX is the driving force for customer retention and customer referral value.

As a leading Chicago UX Design agency, we know what works and what doesn’t for your business. We place a hefty focus on customer profiling to capture their needs. Our team of experienced UX designers knows how to craft a thorough customer roadmap to identify the areas you can improve. Then, we create a framework that analyzes the “hottest” areas of your site. By focusing on the important areas, we maximize your ROI by stretching your budget. We understand the best practices in the professional services industries because we’ve worked with businesses like yours before. As a business-to-business brand ourselves, we know we can create a UX that personalizes your brand and makes it stand out among your competitors.

Looking for Your Next Web Design Partner in Chicago?
You’ll Be in Great Company.

Schedule Your
Free Consultation

Questions about your project UX Design? Schedule a consultation with a DAP expert today and find out what we can do for your Chicago User Experience needs.

Michael Reddy

Chicago, IL

420 West Huron, 1st Floor
Chicago, IL 60654

Why Chicago Companies Choose Us
for UX Needs

We’re Experienced. Our Chicago UX Agency has helped brands build superior user experiences since 2016.
We Deliver On-Time and On-Budget. At DAP, we pride ourselves on maximizing your budget. We want to stretch it and provide the best ROI possible.
We’re Award-Winning. Our proven team of experts knows UX design in and out. We were a TIME top 100 innovation in 2019.
We’re Future-Focused. Your business goals are our business goals. We’re constantly thinking ahead and preparing your business’ UX for the future.

Huffy

Designed an interactive, family-oriented mobile application
5-star rating on Apple’s App Store
Created gamified solutions in the form of user rewards and progress reports

View case study

Healthcare

Omron

4X the sales originally projected
Awards including Time innovation of
the year, Top 100 global awards, & Best of CES
First FDA-approved watch-based
blood pressure monitoring

View case study

Financial services

CreditShop

10K+ installs on Google Play Store
3.9 star rating on Google Play Store
Delivered a sophisticated user interface, using market data, customer insights, and industry best practices

View case study

AIVA

39% of all users at least doubled their click through with newly built notification system
Built an innovative AI-driven app
Used A/B tests to overhaul UI/UX and determine the experience which led to the highest conversion rate
Validated market adoption pre-launch

View case study

Healthcare

Athenahealth

140% increase in revenue-to-date
40% increase in app engagement
36% increase in surveys taken by the 2M+ doctors
on the app

View case study

Technology

Dolby

Successfully launched Dolby’s first digital project
100,000+ downloads one month post-launch
Suggested future optimizations to further enhance the successful launch

View case study

Want to meet with our team?

Book a meeting directly here

We’re Customer-Obsessed

At our Chicago UX Design agency, we put your business first. That’s why the first step is determining your goals. Your goals are ours, plain and simple. Our proven track record of results puts us at the pinnacle of digital marketing.

Our experienced team will help you transform your UX into a customer-retaining machine. Thorough research, planning, and analysis go into our UX design strategy. In addition, we track data and implement changes on the fly. If we think there’s an aspect of your UX to improve, we take care of it fast. We want you to have an excellent UX AND enjoy the process of working with our agency.

We’ve Worked With Companies Big and Small

With experience across hundreds of industries, we can help your UX regardless of your company size. Providing a compelling UX doesn’t change that. You want users to enjoy using your platform, not resent it. That’s why creating an effective UX is so important. It directly affects your conversion optimization rate, user engagement, and customer lifetime value.

Here at DAP, we’re data-driven and we track those metrics and more to know your site’s trajectory. We analyze, track heatmaps, and complete A/B tests so that your company receives the best results possible—whether your business is small or large.

Our Clients Love Us

We provide active communication with our clients through strict organization, hitting deadlines (and sometimes before), and putting your business first. Our agency takes feedback and applies it right back into the work! We track data, and we don’t just use it for ourselves. Our process of analytics involves you and your business too, and we understand that.

We Know the Chicago Market!

Being a local Chicago UX design agency means we know the market well. We’ve worked with dozens of local companies. Having that personal experience is a massive asset when working with DAP. Other agencies can’t compete because we know what works and what doesn’t!

Our proven track record of results speaks for itself. With millions of visitors delivered to our client’s sites, we know we can help your business. Our growth-oriented strategy is designed to maximize your budget for increased ROI. We’ve done it with other brands, and we know we can help you achieve a better UX.

Do You Have a Question?
Contact Us!

Location 420 West Huron, 1st Floor
Chicago, IL 60654
Email hello@digitalauthority.me
Phone (312) 600-5433

Chicago UX Design

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

WebAwards

Design Drizzle

Clutch

Clutch

What Our Clients Say About Us

Work with Chicago’s Top UX Design Agency

We help Chicago Businesses Build Next-Generation User Experiences

Digital Authority Partners ServicesYou May Also Be Interested In Our Chicago Services

Creating Next-Gen Digital Products Since 2016

Healthcare

FinTech

Fintech / Financial Services

Ecommerce

Education

Manufacturing

Professional Services

Looking for Your Next Web Design Partner in Chicago? You’ll Be in Great Company.

Schedule Your Free Consultation

Why Chicago Companies Choose Us for UX Needs

Some of our work

Huffy

Omron

CreditShop

AIVA

Athenahealth

Dolby

Want to meet with our team?

Why You Should Choose Digital Authority Partners for Your UX Needs

We’re Customer-Obsessed

We’ve Worked With Companies Big and Small

Our Clients Love Us

We Know the Chicago Market!

Do You Have a Question? Contact Us!

Work with Chicago’s Top
UX Design Agency

We help Chicago Businesses
Build Next-Generation User Experiences

Digital Authority Partners Services
You May Also Be Interested In Our Chicago Services

Creating Next-Gen Digital Products
Since 2016

Looking for Your Next Web Design Partner in Chicago?
You’ll Be in Great Company.

Schedule Your
Free Consultation

Why Chicago Companies Choose Us
for UX Needs

Why You Should Choose Digital Authority Partners
for Your UX Needs

Do You Have a Question?
Contact Us!