How To Find Interesting SEO Blog Topics (5 Ideas)

Every SEO agency knows that growth depends on engaging content. That is why keyword research is a big part of what they do. Good ideas come from other places, too, such as user comments. So finding new topics to write about comes down to knowing where to look.

This guide gives you five ways to find content ideas that resonate with your audience:

1. Check for content gaps
2. Get ideas from keywords
3. Listen to your audience
4. Look at trending topics
5. Choose a topic you like

There’s a lot to discuss, so get ready to take notes.

Let’s go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Check for Content Gaps

Sometimes, writing to rank is a useless SEO practice because it takes focus away from what truly matters—the value you provide for users. While positioning on search engine results pages (SERPs) is one factor in SEO strategy, it should not be the end-all, be-all of your strategy.

High-value content breaks the mold and prioritizes substance over function. You see this most clearly in blog posts that address some form of gap in existing content.

It could be that

• No one has written anything about the subject matter yet, including yourself.
• Plenty of content on the subject exists, but the information is incomplete or outdated.
• Blog posts on a topic are easy to find but fail to deliver vital information correctly.

A content gap does not always concern the what. It can also be about the how. For instance, how-to blogs have various niches, such as filling out forms. That is because, regardless of how much information there is about a subject, people want reassurance that they did it correctly.

To find content gaps, start by looking for deficiencies in existing content. That includes your blog posts as well as those of your competitors and other possible sources.

To help you identify gaps, use the following guide questions:

• What subjects have I or my competitors not covered yet?
• Is there anything new or valuable I can add to this topic?
• How can I make this more helpful or useful for my audience?

2. Get Ideas from Keywords

Although content should be written to add value rather than rank highly, aspects of SEO are still necessary to the process. A good blog post is educational; that is what makes it worthwhile for your audience. Keywords are an essential source of ideas for the best SEO writing content.

Look for search terms that you think aren't getting enough attention in your content strategy. They do not need to be exclusive or unique to you. What is most important is that you contribute something new to the conversation around the topic.

Keyword tools are invaluable for this process. Here is how to get started:

1. Create a list of different preliminary keywords you want to research.
2. Look up these terms using online tools. Use two or more for comparison.
3. Review the list of suggested or related terms returned by the tool.

For example, the keyphrase ‘coding for beginners’ yields many broad matches such as ‘programming for beginners’ or ‘python for beginners.’

3. Listen to Your Audience

If you want to build on your old blog posts, you have plenty of choices on how to move forward. For instance, your audience is a wealth of inspiration for revitalizing outdated content.

Here is what you can do to tap this resource for ideas:

1. Ask your audience for what they need or want to see from your content. Perhaps certain areas or topics have more potential than you first realized. Say you wrote an article about the history of fast food; which parts of that article could you have explained more?
2. Read between the lines of your comments section. What are the recurring questions you receive from users, and how can you address them better? Responding directly to pain points is a fantastic idea because it opens the door for further conversation with people.
3. Review your analytics every few months to track which posts gain the most traction. Once you know which ones those are, see if you can create new or related content from them. Remember to also validate the accuracy of old content against new information.

4. Look at Trending Topics

Popular conversation topics are a great source of ideas because they are current and relevant to people’s lives. Of course, this is not always the case, such as with idle gossip or celebrity news. However, a keen mind knows that underneath the chatter is a subject worth discussing.

For example, global warming is constantly in the news, and it has the potential to generate a wide range of blog posts. Renewable energy, conservation efforts, and tree planting are only some of the possible articles you could write using that subject as a prompt.

Ultimately, it depends on your industry and how well you can separate the good ideas from the bad.

To find trending topic ideas, try checking these social media platforms:

• YouTube
• Instagram
• Reddit

5. Choose a Topic You Like

It may appear unconventional, but writing about a topic you are familiar with makes for an excellent blog post. It tells people what your website is about and shows how knowledgeable and skilled you are in your field. This also helps you by slowly building your credibility and authority.

Working with the information you know best is a fantastic jumping-off point for starting a series of interconnected blog posts. Not only does this make generating new ideas much easier, it also passively adds to your on-page SEO. It becomes a massive win for you.

Playing to your strengths can also help you find gaps in content that you can fill with your own personal niche. Because you are familiar with a particular subject, you can determine which sources can be trusted and, as a result, what they are not doing to serve their audience.

Summing Up

Content creation is a tougher job than most people think. Coming up with new ideas, especially good ones, is a challenging task. That is why learning to find inspiration in the most unlikely places is critical to blogging.

Keyword tools, user comments, and content gaps are some of the tools you can use to your advantage to help you out. Keep your mind open to possibilities; ideas are sure to come.

Need help with new blog ideas? Contact us to learn more about how we can help.