Oklahoma City SEO

Search Engine Marketing (SEM)  is an effective way to boost your business visibility and sales by making it easier for customers to find you. It allows you to target specific keywords and topics that are related to your business. By optimizing your website with relevant keywords and creating effective ad campaigns, you can increase your ranking in search engine results and draw more customers to your site. SEM also gives you the ability to track performance and make changes as needed to ensure you’re getting the best results possible.

What’s one of the first things you do every morning? If it’s checking your email, you’re in the same boat as 99% of smartphone users. Email marketing is the second most-used marketing channel after organic search. It’s a cost-effective way to reach potential customers, build relationships, and generate conversions. The goal is to create content that resonates with customers and provides them with value. Moreover, email marketing allows you to track the effectiveness of your campaigns. You can see how many people opened your email, clicked on your links, and made a purchase. This data can help you improve your future campaigns and make them even more effective.

Have you ever visited a website for a white paper or a free trial and needed to provide your information to access the material you want? This is content marketing – a powerful digital marketing tactic that works like a target audience. Content marketing is all about creating and distributing valuable, relevant, and consistent content that brings people to your landing page. By creating quality content that speaks to your target audience and is properly optimized for SEO, you can dramatically boost your visibility and reach while driving conversions. 

It’s no secret that social media networks are a great place to reach potential customers, but leveraging paid social media advertising can be a game changer. With the right targeting and creative messaging, you can get your message to the exact people you want to reach. A powerful marketing platform, paid social media ads  allow you to tailor your messaging and content to the people who are most likely to be interested in what you have to offer. It can help you get the most bang for your buck and ensure that your marketing efforts are as effective as possible.

Do you need to grow your local customer base? You can do that directly on your website by employing local SEO. Local SEO lets you stay ahead of your competitors who don’t take advantage of this. As its name suggests, local SEO concentrates on optimizing your website for localized search results so that it ranks higher in searches for nearby places. With localized keywords and phrases and even optimization of business listings online (like Google My Business or Bing Places), locals will be able to find what they’re looking for easier – which means more customers for you.

Off-Page SEO is like a treasure hunt for prospective customers. Even when they visit sites other than yours, they’ll see your company’s presence. Off-page SEO employs a variety of tactics –  link building, optimizing your website’s presence on social media sites (such as Facebook or Instagram), submitting your URL to web directories and more – to improve your search engine ranking. And many smaller benefits result from off-page SEO techniques, including increased visibility, better trust and credibility ratings, and more traffic among others. Off-page SEO gives your company greater reach and improves your brand’s awareness to prospective customers – which can ultimately lead to increased profits.

You have a great website but not enough visitors? On-page SEO is the remedy. Every website needs the right balance of content, keywords, meta tags, and other elements to rank well in search engine results. On-page SEO can ensure that your business’ visibility increases – putting your site on the first page of a Google search result. It’s important to test and tweak your business’ on-page SEO to ensure it’s working at its full potential and be ready to adapt to the changing digital space. 

Technical SEO is one of the most crucial components when it comes to analyzing how a website may rank in Google’s search results. It is a set of processes that helps web crawlers find and understand the specific content that makes up your website by checking off a number of important criteria, such as page loading time, web page structure, and overall architecture. If you have each of these aspects properly configured, you can feel confident knowing that people will find your site through an online search.

Some of the subtlest changes can make all the difference when it comes to driving traffic or conversions. You may need to change colors, wording, or other format elements in order to stand out from competitors. And while you might think that this is something you’d only do if your company was struggling,  it’s a good exercise to see if you’re reaching your complete target audience. Testing different versions of an offer, assessing which formats work better, can help you refine your catchy headlines, captivating imagery and vibrant colors. A/B testing helps you learn which small changes could dramatically alter your marketing results when you’re trying to connect with your audience and convert them from visitor to buyer.

Think of Google Analytics as a giant telescope that lets you see all the little details and big trends happening on your website. It’s like a map – one which shows where your visitors are coming from, what they’re looking at and how long they stay. This granular information allows you to determine what works or doesn’t work without wasting resources or funds. For instance, if a large portion of your site’s traffic comes from a specific platform, such as Facebook, then chances are good that this is an area worth investing in. Or if you notice that people are spending a lot of time on a particular page on your website, you might want to make that page even better by adding more information to it. Google Analytics helps you understand your customers better so you can make smarter decisions about how to grow your business.

Search engines give us information on what we’re interested in, tailoring their results to the information we give them over time. This level of personalization can be used in your digital marketing efforts. It helps you show people who visit your website information specifically targeted at them and nothing else — showing only what would interest them the most and potentially lead visitors to your sales funnel and boost your conversion rate.

Ever stop by a website and provide details of yourself for a reduced price? That’s known as Lead Conversion. When people come across your homepage, they are searching for something of value — whether information about your company or its products/services or perhaps an enticing offer to convince them to buy the product outright. Your job is to make it as easy as possible for them to find what they want and take the desired action, like filling out a form or subscribing to your email list. To do that, you need to make sure your website is well-optimized and easy to navigate so visitors can easily find what they’re looking for and take the next step to convert into a lead.

Tracking every little detail of site visitors and marketing campaigns gives you the numbers you need to refine your campaigns. Your numbers capture the data you need to see patterns and trends developing from your marketing efforts. You can see what works best and what’s not working at all, enabling you to capitalize on the first and drop the latter. Campaign analytics are like a GPS for your marketing efforts. Just as a GPS helps you navigate unfamiliar territory, campaign analytics help you navigate the often-chaotic world of digital marketing and ensure that you’re heading in the right direction.

How do you know where your website visitors are clicking? How do they navigate around your site? The answers to these important questions help you learn how people visit and interact with your website – crucial to understanding why some parts of your site work better than others. With heat mapping technology, you can see users’ interactions with the content on your site by tracking mouse movements from all over the screen. This information reveals what areas of the page are crowded or underutilized and shows you which tactics should be prioritized when optimizing your site for conversion rates.

Performance testing for a website is like giving it a  tune-up. Websites need to be optimized for both speed and reliability in order to provide an excellent user experience – just like cars need to be tuned up before they’re driven at top speeds. When performance testing, we use tools to measure items like how quickly pages load, how well the site handles high traffic volumes, and whether it stays online long enough under heavy loads. Then we make adjustments according to what the data is telling us. With quality performance testing, your site will run more smoothly and achieve higher levels of efficiency than before.

Email analytics are essential to understanding your email marketing efforts and making thoughtful decisions to improve those efforts. You’ll be able to see who clicked on what type of button, what they found enticing, or why they didn’t bother opening your email at all. Armed with this knowledge, you can strategically plan better ways of getting more customers without wasting time.

To ensure your company reaches the maximum number of potential customers, SEO should be near the top of your priority list. SEO ensures that your website shows up higher in search engines results pages (SERPs) — leading to increased traffic and potentially more sales. Make sure it is easy to navigate and has relevant keywords that clearly communicate what you offer. Sites that are not optimized face the risk of missing out on a huge audience. It’s like opening up a store without signs advertising what’s inside – people won’t stop by if they don’t know it exists.

A well-designed landing page is one of the first impressions visitors get when they visit your website. It’s crucial to make sure it looks good, has clear navigation, and is optimized for both desktop and mobile. You want the user interface (UI) to provide a clean, clear, and seamless journey to your prospective customers. Buttons, menus, navigation, and other elements that help people get from point A to point B must be easy to use and error free. The site, the content, and the navigation must create an outstanding user experience (UX) so that people feel great when they are using your website. By considering UI/UX during web design and development, you can create an enjoyable user experience that helps set you apart from competitors and encourages people to take action.

Email automation simplifies and streamlines the process of marketing your business. It can help you send out targeted emails with timely, personalized messages tailored to your customers’ needs, and designed to increase customer engagement or loyalty. Newsletters, offers, reminders, and more will keep your company top-of-mind through email automation. You can also use email automation for tasks such as setting up automated sequences (customer-paths). These predetermined paths take place after an individual has opened an email or taken some specific action within it. Automating emails also allows you to easily track results and analyze customer behavior, providing  valuable insight into what works best for your customers and allowing you to adjust your campaigns accordingly.

Customized software is made to meet the demands of your company’s unique needs, for seamless integration with day-to-day workflows and processes. With its scalability potential, customized software saves you time and effort down the line by being able to adapt to changing conditions without costing a fortune. It also gives your business an edge against competitors who might be using generic or cheaply priced off-the-shelf solutions.

Have you ever tried searching for a sushi restaurant and saw a pop-up ad that says “Ad” next to it? That’s because the restaurant paid Google to advertise themselves. Because people use their phone or computer for searches, businesses can use tools like Google Ads to find out more about who they want to sell something to – such as what type of content they’re interested in, where they live, and if they’re looking for something new. And that means more opportunities to generate leads, engage with potential customers, create tailored experiences, and ultimately bring in more sales! 

Chances are that as you’ve browsed websites, you’ve  seen a banner ad targeted toward something you might be interested in. Display advertising can be a useful tool for driving sales when used with the right approach. With this method, ads will display to those who are looking for what you sell without being too intrusive about it – giving these individuals exactly what they want and need as long as it pertains to your products or services. Additionally, you can track your ads’ to see how well they are performing, which can help you optimize your campaigns and improve your return on investment.

Like Google Ads, paid search is a powerful digital marketing tool that involves placing ads on search engine results pages (SERPs) in order to drive traffic to a website. When a user searches for a keyword or phrase that is relevant to your business, your ad may appear alongside the search results. If the user clicks on the ad, they will be taken to your  website. Placing ads on the SERP can help ensure that your website appears at the top of the search results, enabling you to attract more visitors and potential customers.

With more and more people cutting the cord to cable and satellites, YouTube In-Stream and Over-the-Top (OTT) ads are becoming increasingly popular. Instream ads are a way for your business to reach a wider audience on YouTube. OTT ads are the delivery of television content over the internet, without needing a traditional cable or satellite TV subscription. These ads –  typically shown while viewers watch videos on OTT platforms on streaming services like Netflix, Hulu, or Amazon Prime Video – help you target your desired demographic when they’re already engaged with your brand.