Does Solid Custom Graphic Design Bring the Best ROI?

For many Las Vegas small business owners, design (specifically their website’s graphic design elements) might be an unexpected factor affecting potential revenue and ROI. It is likely one item that most business owners feel they can cut corners on to reduce the costs of managing a business.

Here is a look at why investing in solid custom Las Vegas graphic design is beneficial, including:

• The role of custom graphic design in boosting businesses.
• Why low-quality website graphics affect branding.
• Five reasons investing in custom graphic design helps ROI.

There is a lot to discuss, so get ready to take notes.

Let’s go!

To learn how Digital Authority Partners can create a standout website for you, watch this video!

The Role of Custom Graphic Design in Small Businesses

Your website is an investment because it is the central hub for all your online activity. It is the destination to which your business profiles, social media accounts, and paid ads lead potential customers. For that reason, investing in website design has a huge impact on potential ROI.

Nearly every business owner in America knows that appearances, while not everything, certainly have an undeniable and important effect on marketability. Think about popular brand mascots such as Toucan Sam, Chester Cheetah, and Mickey Mouse. Custom graphics make a brand memorable.

A unique aesthetic (especially one that consistently appears throughout your website) is crucial because it makes your brand's website more welcoming and familiar. It also helps you establish your brand identity, which allows your business to stand out and become recognizable.

The Consequences of Using Low-Quality Graphic Design

You might think paying a Las Vegas graphic design agency for custom graphics costs too much when you can use graphics from free accounts on apps such as Canva and Genially. The problem is that everyone else has access to the same design elements.

Relying too much on free content and royalty-free images for your graphic design is not a wise business decision. Here are three reasons why underestimating the important role of custom graphic design can negatively impact your business, website, and any potential ROI they bring:

• Graphic design is an investment. When you consciously choose lower-quality designs, you are inadvertently telling potential customers that you do not invest in your business. This tells them that they probably cannot expect good-quality service either.
• Using generic or overused content in your graphic design, especially those without unique features or personalities, is not likely to draw in potential customers.
• Graphic design styles have a lifespan for affecting how much your brand stands out. You are likely to draw more attention when you have a unique look. For instance, Volkswagen generated buzz when they reimagined earlier logos in the present day.

5 Ways Custom Graphic Design Helps Increase Your ROI

Graphic design is more than creating icons, logos, or images that look good. It involves creating a cohesive brand identity and making your website inviting to users. Here are five ways for your business to increase its ROI by investing in Las Vegas graphic design services:

     1. Create a Recognizable Brand Identity

Custom graphic design is vital to creating a strong and recognizable brand. It adds an element of consistency that people immediately associate with your business. For example, Disney uses Mickey Mouse’s iconic ears in all forms of its branding.

Disney also uses a unique typography that is immediately recognizable. Custom design elements that are exclusive to your business make people associate them with your business. This strengthens your branding and serves as an identifying mark for your company.

     2. Make Appealing Campaign Materials

The success of marketing campaigns hinges on how well they attract people’s attention and encourage them to convert into customers. In order to work, campaign materials and ads must appeal to your target market. You cannot accomplish this with generic designs.

Imagine how people would react if you created marketing posters with a white background, a plain text font like Arial, and nothing more -– no images, logos, or splashes of color. This would not be a successful way to increase your ROI. Custom designs make your brand more personable and friendly to potential customers, increasing your chances of lead generation, conversion, and ROI.

     3. Make Your Brand Distinct from Others

Forbes and Time Magazine are two prominent publications with distinct looks that allow them to stand out. They also serve as excellent examples of the idea that branding goes beyond your logo. Typography, colors, and illustrations contribute to brand identity.

Custom graphic design's role in driving traffic and generating sales is so important that unlicensed products often attempt to recreate the designs to deceive or mislead customers. Las Vegas graphic design services become all the more important for securing your brand and boosting your ROI.

     4. Control Your Business’s Brand Image

Applying graphic design to your business brand affects its public image. It sets people’s expectations for the brand and how they interact with your company. For instance, imagine if The New York Times suddenly changed its design to include brightly colored animal mascots.

Do you think it would win trust and raise authority as a brand with its design choice, or would it lead to people questioning its credibility as a news source? Similarly, you influence how people see your brand with your graphic designs, which helps attract more customers to your business.

     5. Empower Your SEO Content Strategy

Graphic design is not just for your website or brand identity. It also applies to your content strategy. Infographics, videos, and featured images all benefit from solid graphic design. Adding charts and graphs to complement content is another way custom graphics help.

This kind of customized content improves the user experience (UX) on your website and raises the quality of the content. All of which add to your overall search engine optimization (SEO) score. That, in turn, contributes to the likelihood that a person eventually converts from a lead to a customer.

Summing Up

Solid graphic design is more than just a welcomed addition to your business, website, and digital marketing strategies. Is essential for them all to function properly. It adds an element of cohesion and authenticity to your brand so that it is more credible and recognizable to your target market.

Need help creating custom graphic designs for your brand? Contact Digital Authority Partners (DAP) to learn how we can help.