Ally Ipsen
Ally Ipsen is the Vice President of Marketing at Digital Authority Partners, where she leads email marketing, branding, and organic social strategy for the agency and its clients.
Started in Social, Scaled to Leadership
Ally began her career in social media marketing and organic social over 12 years ago. That foundation in audience building and engagement shaped how she approaches every channel today. She is Meta Blueprint certified and has managed organic social strategies across TikTok, Instagram, Facebook, and other platforms throughout her career.
Email Marketing at Scale
Ally has sent email campaigns reaching over 1 billion users, generating $100 million in annual revenue for clients. She spent two years as an Email Marketing Specialist at LeCore Logic and is certified in both Klaviyo and HubSpot. At DAP, she oversees lifecycle marketing strategy and email program development for clients across healthcare, eCommerce, and B2B.
Branding That Drives Revenue
Ally has led rebranding initiatives for more than 30 eCommerce companies with combined revenues exceeding $1 billion. Her approach to brand strategy is rooted in data: she identifies what resonates with target audiences, then builds messaging and visual identity systems that convert.
Career Progression
Before becoming VP of Marketing, Ally rose through the ranks at DAP as Digital Content Manager, Senior Content Manager, and Head of Content. Prior to DAP, she held content and marketing leadership roles at 7 Knots Digital, GR0, Palladous, LiveGlam, and Costa Rank.
Regulatory and Compliance Background
Ally holds a Bachelor of Science in Pharmacy from Centro Escolar University, which informs her attention to regulatory compliance and detail. At GR0, she served as Editorial Content Manager and Regulatory Affairs Specialist, ensuring content met industry and legal standards.
Education and Certifications
BS in Pharmacy from Centro Escolar University. Additional studies at Los Angeles Pierce College. Certified in Google Analytics, HubSpot, Klaviyo, and Meta Blueprint. Ally is based out of San Jose, California.
