How To Be Known: The Foundation for Every Marketing Strategy
Although companies commonly use marketing strategies intended to increase sales, their primary purpose is to create awareness. In a word, it is more about how to be known than anything else. That is why marketing strategies are supposed to reach as many people as possible.
Here are nine essential strategies, according to an authoritative Las Vegas marketing strategy consultant:
- Start with good content
- Be open and authentic
- Monitor website analytics
- Find what works for you
- Nurture business leads
- Start local partnerships
- Have a PR outreach plan
- Connect with customers
- Post videos on YouTube
There’s a lot to discuss, so get ready to take notes.
Let’s go!
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9 Marketing Strategies All Businesses Need
The best marketing strategies differ according to the industry and the nature of the business in question. However, standard marketing practices fall back on picking from strategies that apply to or adapt to various situations, for instance, entering post-COVID normalcy.
With companies pivoting away from full work-from-home setups and people returning to their old lifestyles, businesses should prepare strategies to meet increases in mobile search. Making better use of customer data is another top post-COVID marketing strategy that businesses need.
1. Start With Good Content
Content is indispensable in strengthening your business's search engine optimization (SEO), putting it at the top of crucial marketing strategies. Most of your website traffic comes from being on search engine results pages (SERPs), and every piece of content you create helps.
High-quality content, in particular, drives a strong SEO marketing strategy because value (meaning content that helps your audience) is a major determining factor in SERP ranking. It follows, therefore, that low-quality content does not add anything to visibility or successful marketing.
2. Be Open and Authentic
Consumers have changed the way they shop over the last few years. Although your value matters to potential and existing customers alike, you must also understand that your values matter. Today's consumers want to support brands that share their values.
Through digital brand marketing, you can leverage branding to attract customers. You can secure a strong and loyal customer base by displaying a genuine and relatable brand image throughout your digital channels. Sticking to your values and aligning them with your messaging is vital.
3. Monitor Website Analytics
As mentioned above, customer data is invaluable for digital marketers, including a Las Vegas marketing strategy consultant. Creating a reliable marketing strategy becomes exponentially harder without a rich dataset to base your decisions on and support your hypotheses.
Your website analytics is an excellent source of this data, so monitoring it regularly should be a priority for your marketing strategy. Other strategies, such as social media and paid marketing, generate valuable customer data, too. Regardless of which channel you use, watch your data.
4. Find What Works for You
Marketing covers a large number of strategies, which is why knowing what works for you takes some time. Small businesses can find many marketing strategy ideas online, such as launching business pages and optimizing UX design, to increase their chances for positive interactions.
If you have already tried a few for yourself, a Las Vegas marketing strategy consultant would advise reviewing the effectiveness of each one first. This step is important to get better results. You can boost sales and ROI with little to no trouble by doubling down on what works.
5. Nurture Business Leads
A lead has shown interest in your business, product, or service through how they interact with it. For instance, if someone repeatedly views your Las Vegas chapel's page, they may consider your venue for their wedding. They just need a gentle nudge.
In that situation, if you obtain the person's email address (through a contact form or email newsletter form), sending them useful information helps convince them to convert. It does not have to be overtly marketing, either. Discount codes and wedding theme ideas work, too.
6. Start Local Partnerships
Businesses that struggle to reach important milestones in their marketing goals should consider working with other local businesses to revitalize their strategies. This marketing approach comes with unique dangers and challenges that you should avoid when possible.
One of these is partnering with the wrong business, such as with questionable reputations, opposing corporate values, or unrelated offerings. For instance, it makes no sense for a Las Vegas wedding chapel to partner with a trial lawyer, right? A catering business would be better.
7. Have a PR Outreach Plan
Digital brand marketing is one way of managing your public image, but it is not alone in serving that purpose. Businesses need different PR strategies to ensure that their reputations are developing in an overall positive direction. One critical channel for doing PR is social media.
Consumers often take to social media to air grievances and criticisms about different brands, so creating profiles on the same platforms as your target market gives you a chance to recover. Traditional media is also invaluable in PR because their backlinks add much to your credibility.
8. Connect With Customers
“Connect” might sound like an incredibly broad term, but when it comes to marketing, you want to cast as wide a net as possible. Researching your target market’s search intent, pain points, and preferences helps you more deeply connect with customers.
The amount of research you conduct is related to how well you understand what your audience wants and how well you can serve their needs. Making this idea the core of your marketing strategies can drastically improve how well they perform.
9. Post Videos on Appropriate Social Media
Good content does not start and end with blog posts and images on your website. Leveraging the top social media platforms empowers your brand and improves your SEO plan. We all know that Google is a powerhouse in search, but it is more than its search service.
Beyond Google, you have Google Images, Google Maps, and YouTube as places where you can improve SEO. YouTube is becoming especially important as businesses start investing more and more into social media content — YouTube Shorts, in particular — to generate buzz.
Other great options for short-form content to boost traffic include TikTok and Instagram Reels.
Summing Up
Marketing strategies form the foundation of growing your business, and it all starts with attracting the interest of potential customers. In a nutshell, they make sure that as many people as possible see and know you. For example, short-form videos help you make the rounds on social media.
Need help creating an effective marketing strategy for your Las Vegas business? Contact Digital Authority Partners to learn how we can help.
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