Las Vegas SMBs: Fight Smarter With Great Marketing Strategy

Las Vegas small- and medium-sized businesses (SMBs) often work twice as hard to compete with their larger and wealthier peers; that is the reality of competition among businesses. What you might not know is that SMBs often have an ace in the form of creative marketing strategies.

Here are tips from Las Vegas marketing strategy consultants:

1. Begin with email marketing
2. Start posting blog content
3. Set up social media pages
4. Run paid ads everywhere
5. Work on attracting referrals
6. Build on your web analytics
7. Thorough market research
8. Analyze bigger competitors
9. Nurture high-quality leads

There’s a lot to discuss, so get ready to take notes. Let’s go!

Watch this video to find out more about how Digital Authority Partners can create a great marketing strategy for you!

9 Smart Marketing Strategies for Las Vegas SMBs

You do not need to be a Las Vegas marketing strategy consultant to increase your draw or grow your market share (though it helps to have one on your side). By taking an innovative approach to marketing and making strategies work for you, you can learn to achieve your goals.

Below are nine strategies and how to fight smarter by including them in your marketing plans.

     1. Begin With Email Marketing

Email marketing might seem like an outdated strategy in the age of influencer marketing, but many companies still rely on email to send messages relevant to their businesses. An excellent example is sharing information about upcoming sales, seasonal events, and exclusive offers.

Adding email marketing to your list of strategies automatically makes you competitive, especially if you do it right. Most large companies use it to generate sales, but any good Las Vegas marketing strategy consultant would tell you to use it to nurture customer relationships.

     2. Start Posting Blog Content

Your website is the single largest asset you have for marketing because all roads lead back to it as the center of your digital presence. You should, therefore, naturally incorporate it into your wider marketing plans. In other words, add a blog section to your website and use it to market.

An SEO content marketing strategy makes your business valuable because it becomes another way for your Las Vegas SMB to connect with potential and existing customers. Valuable and high-quality content serves as a magnet that draws people in from organic search results.

      3. Set up Social Media Pages

The great thing about content marketing is that it applies to other platforms, such as your social media pages. Although it requires extra work, maintaining active social media profiles allows you to exponentially increase your reach and directly appeal to your target users.

Social media platforms also double as advertising channels, which means that you can apply both content marketing and paid marketing in one place. Lastly, these platforms allow you to directly benefit from people sharing your content to spread brand awareness.

     4. Run Paid Ads Everywhere

Paid advertising happens everywhere — on search results, web pages, and social media platforms. Google is almost always the top choice for most marketers because it has the largest user base, with Bing as the closest second option.

Fighting smarter for social media platforms is a little more complicated because each has a core target demographic. To choose the best platform, lay out your business goals, learn about your target market, and identify which social platforms meet your needs the best.

     5. Work on Attracting Referrals

SMBs do not have the big budgets and large teams of giant corporations, putting them at an obvious disadvantage. However, any Las Vegas marketing strategy consultant can tell you that their ability to form more profound and personal relationships is a massive advantage.

Although convenience is a major driving force and determinant of consumer behavior, customer experience (particularly good customer service) is just as important in marketing, if not more so. Leverage your reputation among customers to attract referrals to your business.

     6. Build on Your Web Analytics

User behavior can tell you much about what works and what does not in your marketing strategy; knowing where your analytics sit, plus the trends and patterns, would be vital to improving your marketing and increasing sales and ROI. The issue is understanding it.

Most SMB owners do not have the necessary skills (or time to learn them) to leverage analytics in marketing strategies. A Las Vegas marketing strategy consultant, however, is available to assist businesses in assembling better and smarter digital marketing plans.

     7. Thorough Market Research

Research forms the foundation of any solid digital marketing strategy. Without the evidence that it provides, a strategy is, at best, wishful thinking and, at worst, a disaster waiting to happen. Las Vegas SMBs cannot afford to ignore this step because it brings stability to marketing plans.

Some market research methods SMBs need include competitive analysis, social listening, and product development. Knowing how your competitors operate (and succeed) and what your target market has to say about you (and your competitors) is fundamental to a winning strategy.

     8. Analyze Bigger Competitors

Big competitors of your SMB are either a success story to emulate or a cautionary tale to learn from, and either way, analyzing their histories and strategies can give you plenty of insight. No business exists as it is without reason; everyone has to start somewhere and build success.

Knowing what worked or did not work for your more successful peers gives you pointers on what you can do to reach their status. On the other hand, seeing where they failed and knowing what caused it helps you avoid potential troubles and preventable mistakes.

     9. Nurture High-Quality Leads

Lead generation is tricky because you never know what a person thinks as they browse your content or website. However, lead and user analysis can boost your chances of converting a browsing user to a sale.

Analyze your leads to find the ones that show more signs of positive engagement with your business. You can then classify or grade them by how prepared they are for the next step in the sales funnel. Nurturing relationships with high-quality leads turns them into loyal customers.

Summing Up

Las Vegas SMBs often fight an uphill battle to gain or maintain market share, especially in the presence of large competitors. However, working smarter by taking a clever and innovative approach to marketing can make all the difference and give them a winning edge over others.

Need help creating a smart marketing strategy for your Las Vegas SMB? Contact Digital Authority Partners to learn how we can help.