Use Top Web Designs To Catch More New Las Vegas Clients

Does your Nevada business need a good boost online? A Las Vegas web design agency helps you achieve that by using sound, effective trends.

This article discusses five:

• Understanding user needs to improve the user experience
• Accessibility to capture underserved markets
• Interactive storytelling to fully engage the audience
• Performance optimization to reduce abandonment
• Location-based content to support search engine optimization (SEO) efforts

Discover how you and your team can accomplish all these in the article below! Let’s go!

To learn how Digital Authority Partners can create a standout website for you, watch this video!

1. Understanding User Needs to Improve the User Experience

You can summarize all the web design principles of today into one approach: user first, above everything else. It is for a good reason.

When people enjoy their experience with your brand or product, they are more likely to:

• Further engage or interact, giving you more time to convert
• Return repeatedly, making them loyal customers
• Share their experiences with others, transforming them into brand advocates

A Las Vegas web design agency takes several steps to get to know its users. Besides in-depth research about your market or studying your competition, they sit down with you to gather data.

This Room to Read case study is a prime example. The non-profit organization wanted to build a learning portal to serve low-income students in Indonesia. A thorough examination of the target audience identified three major barriers to learning:

• Limited internet access
• Low bandwidth
• Highly diverse because of the multiple languages spoken

To remove these challenges while catering to the different needs of teachers and students, Digital Authority Partners (DAP) focused on customization.

Teachers, for example, can develop personalized lesson plans and digitally assign them to the kids based on their interests and reading level. Further, the design allowed them to access learning materials despite low bandwidth and slow internet. The team also conducted several A/B tests to refine the portal based on ease of use.

This user-centric approach to web design resulted in over 35,000 students accessing the online portal and 1,000 teachers integrating it into their classrooms.

2. Accessibility to Capture Underserved Markets

Many hail the internet as the great equalizer, but it is not always equitable, especially in web design. This is especially true for people with disabilities.

This market has purchasing power worth more than a trillion dollars, yet it struggles to meet its needs. One study revealed that 65% believed their purchasing choices were limited daily. Meanwhile, 43% abandoned online shopping carts because of poor design.

Making your website less friendly to this group in the United States could violate the Americans with Disabilities Act (ADA). It then puts you at risk of lawsuits that tarnish your brand's reputation and diminish your revenues.

An expert Las Vegas web design team puts accessibility front and center when creating your pages. One strategy is to conduct a site audit, particularly a page-by-page analysis.

This is what DAP did for a shapewear brand. The evaluation showed that the site did not meet accessibility standards, especially in terms of operability and user experience. The team corrected the problems by:

• Listing all compliance issues with recommendations for solutions
• Building a website that follows these suggestions and adheres to ADA and industry best practices

3. Interactive Storytelling to Fully Engage the Audience

One of the growing marketing trends is storytelling. It works because it makes your brand more relatable and understandable. It also appeals to strong emotions such as empathy and compassion. Both of these can drive customer loyalty and trust.

However, the human attention span has shrunk over the years. According to Dr. Gloria Mark, people can pay attention to a screen for less than a minute today. Back in 2004, the duration was 2.5 minutes.

But that’s not all. If people get distracted from what they are doing, it takes 25 minutes to refocus on the activity.

What does this mean for site design? It should marry interaction and story to keep your audience fully engaged. This way, you have more time to bring them deeper into the sales funnel and convert leads into customers.

Here are some site design trends for a more stimulating, interactive brand story:

• Parallax scrolling, which adds more visual depth to the page
• Fun, animated cursors encourage users to stay and explore more pages
• Gamification elements such as quizzes, polls, and puzzles keep a site interactive
• Augmented reality (AR) provides an immersive experience with 3D objects
• Progressive lead forms collect only the needed information based on the lead’s sales funnel stage

4. Performance Optimization to Reduce Abandonment

You can have the most interactive website in the world and still not drive leads. Of course, you can cite many causes, including bad market differentiation and the wrong target audience. However, one of the major reasons is page speed.

Besides a declining attention span, people also have more choices online. If they cannot immediately see the information they need on your page, they can close it and pick up hundreds more. Worse, you cannot expect them to return to your site again. After all, they know yours is slow.

For this reason, search engines, especially Google, strongly recommend a page speed of three seconds or less. To meet this, a Las Vegas website design firm focuses on performance optimization, such as:

• Caching assets and server response times to reduce page loading time
• Responsive design so that the web layout adjusts to any screen size
• Optimizing images for faster downloads
• Minifying HTML, CSS, and JavaScript codes for smaller file sizes
• Lazy-loading content when ideal
• Content delivery networks (CDNs) to reduce the geographic distance between a visitor and the server

5. Location-Based Content to Support SEO Efforts

Many Las Vegas businesses serve different locations. If this is you, consider adopting a popular 2023 web design trend called location-based content.

The concept is simple: your site displays information that dynamically matches your user’s address. Let us say that you are a plumbing service covering North Las Vegas. Those living in Aliante will see a copy different from what your Blackstone customers can access. However, your Aliante prospect can read the Blackstone service page if they are in the area.

This strategy helps increase your leads by supporting your SEO efforts. It:

• Strengthens your E-E-A-T
• Boosts search visibility for local keywords
• Increases content quality and relevance
• Enhances the user experience by helping visitors quickly find accurate information
• Encourages using schema markup that helps generate rich snippets and local map packs

Summing Up

Does aesthetics still matter in design? Yes, after all, most are visual learners. However, recent website design trends emphasize that your business cannot depend on eye candy alone, especially if the objective is to find new leads and customers.

DAP, a Las Vegas web design agency, combines function with beauty. It then mixes innovation and customization to deliver the best user experience. In turn, it elevates your brand and enriches your bottom line.

Contact us today and let us discuss how to uplift your site’s look and features.