5 Questions Injury Law Firms Should Ask an SEO Partner

Law firms need search engine optimization (SEO) to reach those who need their services. However, selecting a personal injury SEO agency can be a daunting task.

This guide is about the questions law firms should ask when selecting an SEO partner.

1. What SEO work have you done with other firms?
2. How do you perform keyword research?
3. Can you explain your SEO process?
4. What SEO tools are you using?
5. What strategies do you use to increase page authority?

Ask these questions to find the best agency. Let’s go!

Are you tired of investing in search engine optimization without seeing any tangible results for your personal injury law firm? We have the solution that will make SEO work effectively for your firm.

1. What SEO Work Have You Done With Other Law Firms?

Businesses must ask this question when hiring an SEO agency because it draws out the agency’s experience and expertise. By understanding their past SEO work, law firms can determine whether the agency:

• Profoundly understands the legal landscape and the challenges law firms face with online visibility,
• Knows the legal industry's dynamics and the target audience, and
• Has a proven track record of developing effective SEO strategies tailored to the legal industry, specifically personal injury law.

With experience in the legal industry, law firms can rest assured that the agency can:

• Find appropriate and relevant keywords,
• Optimize an injury law firm’s website accordingly, implementing local SEO tactics and creating relevant content that engages potential clients, and
• Navigate legal regulations and compliance issues, ensuring strategies adhere to industry guidelines.

Examine case studies and results from previous collaborations. These provide concrete evidence of the agency’s ability to generate positive outcomes, such as increased website traffic and improved search engine rankings for law firms. 

2. How Do You Perform Keyword Research?

Keywords fuel search results. People looking for personal injury law assistance can find the help they need with the right legal keyword. Law firms should ask SEO firms about their keyword research methods to indicate whether or not the agency will and can target the right audience.

By understanding their keyword research strategy, law firms can evaluate if the agency can identify relevant keywords specific to personal injury law. They can also be more confident that the agency understands the unique needs and characteristics of the law firm’s clients.

Law firms should also inquire about the SEO agency’s emphasis on long-tail keywords, which can be highly valuable for targeting niche practice areas or specialized legal services. Overall, asking about keyword research provides insights into the SEO firm's ability to drive qualified traffic and improve the law firm's online visibility.

3. Can You Explain Your SEO Process?

SEO firms often claim to boost rankings in a month or two, promising their clients the top of search engine results pages (SERPs). Do not believe this! SEO is a process.  It takes time to show results and the approach varies depending on the needs of the business.

Law firms must carefully assess whether an SEO agency employs white-hat, gray-hat, or black-hat SEO techniques. This evaluation is crucial because it has a direct impact on the firm's reputation and long-term success. 

By choosing an agency that follows white-hat practices, law firms can maintain their credibility, adhere to ethical standards, and ensure sustainability in the ever-evolving digital landscape. It also helps prioritize the user experience, deliver valuable content, and minimize the legal risks associated with unethical SEO practices. 

Law firms can evaluate if the SEO agency’s approach aligns with their specific goals and values, ensuring a solid partnership. Armed with an understanding of SEO processes, law firms can gauge the prospective partner's expertise in technical aspects such as website optimization and content strategy.

4. How Do You Use SEO Tools for Your Strategies?

SEO is complex and time-consuming, so expert agencies use time-tested tools to ensure efficient and effective results. Law firms should ask about the tools agencies use to assess if the agency is following industry-standards and staying up-to-date with the latest SEO technology.

The tools an agency uses also indicate proficiency in different aspects of SEO, such as keyword research, competitive analysis, and performance tracking. Law firms can also identify the agency's emphasis on data-driven decision-making—practical SEO tools provide valuable insights and data for optimizing strategies. Here's a brief overview of the various SEO tools:

• Keyword Research: tools such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer can help identify relevant keywords and search terms, understand search volume and competition, and identify target keywords for optimization.
• On-Page Optimization: Yoast SEO or SEOptimer are examples. These can assist with on-page optimization by analyzing website content and providing recommendations for improving title tags, meta descriptions, heading tags, keyword density, and overall content structure.
• Technical SEO Analysis: Google Search Console, Screaming Frog, or SEMrush Site Audit can assist in evaluating technical aspects of the website. They can check issues such as broken links, crawl errors, duplicate content, page speed, mobile-friendliness, etc.
• Backlink Analysis: Ahrefs, Moz Link Explorer, or Majestic SEO tools can help you analyze your backlink profile.
• Competitive Analysis: SEMrush, Ahrefs, or SpyFu are examples. These analyze competitor SEO strategies, including top-ranking keywords, backlink profiles, content strategies, and other SEO factors.
• Analytics and Reporting: Google Analytics and Google Data Studio help track website traffic, user behavior, conversions, and other KPIs.

5. How Do You Plan to Increase Page Authority?

The page authority of a website is how well a page ranks on SERPs. Every business and organization aims for higher page authority, meaning search engines will likely show a web page in organic search results. For example, our client, Cohen, Feeley, Altemose & Rambo, saw a 200% increase in organic website traffic, couple with other strategies, led to the firm having the best year in the last five decades.

Law firms should know how potential SEO partners plan to increase page authority because it directly influences search engine rankings and online visibility. Doing so helps law firms evaluate the agency’s expertise in implementing effective techniques to improve the authority of their website's pages.

Asking about the agency’s strategies for improving page authority helps assess its approach to link building, content optimization, and technical optimization, each of which is a critical element for improving page authority. It also determines if the agency employs ethical and effective practices that align with its goals.

Overall, inquiring about page authority strategies helps law firms make informed decisions and choose an SEO partner capable of enhancing their online presence through effective optimization techniques.

Summing Up

These questions can assist law firms in selecting the right SEO partner to help improve their reach, engage their target market, and boost their rankings online. With a strong online presence comes stronger local traffic, location visits, and brand awareness.

Partner with an expert personal injury SEO agency and get the online attention you deserve. Find out more about personal injury SEO by contacting the pros. Call Digital Authority Partners (DAP) today.