Use Great Healthcare Email Marketing To Boost Your Practice

One of the best ways to cultivate patient relationships for any type of doctor’s office, clinic, or health-related business is through the power of email. No matter who your target audience is, you can use healthcare email marketing strategies to get their attention and keep it. Best of all, you can do this while remaining compliant with all HIPAA rules and security best practices. How can you leverage the power of an opt-in email list to boost your practice’s reach and success?

Are you looking for help with marketing your healthcare business? Watch the video below to learn our approach to healthcare marketing and why 150+ healthcare companies have chosen Digital Authority Partners to help them generate more leads and patient appointments.

How Can Email Make a Difference?

Regular email messaging can make a significant difference for businesses in a number of ways. It can be used to educate customers and prospects about your products or services. It also drives traffic directly to your website and encourages lead conversion. Additionally, email marketing can help engage potential patients or clients and build relationships with them. Finally, it can improve your business’s reputation by showing that you are interested in communicating with your customers on a regular basis. You can establish yourself as an authority in whatever specialization your office, clinic, or organization covers.

Now that you see some of the advantages of focused healthcare email marketing, learn how to build a responsive list and the types of content to send to customers for the best results. These are ongoing processes that require testing, data collection, and analysis. Tasks associated with email marketing are frequently outsourced as a way to get inexpensive help to boost your practice to new levels of success.

Choose Your Target Audience Wisely

As the manager of a healthcare email marketing campaign, you must identify the best target audience for each type of message that you create. This depends largely on what services you provide or products that you sell. Varying types of emails work for encouraging people to make a first appointment and signing up for a specific diagnostic test or event, for example.

Understand that not everyone on a single email list will be interested in what you offer. Most people skim emails and decide to click a link or unsubscribe based on only part of the content. Segmenting your list is one way to make engagement more successful. For example, you can categorize the list by location, demographic data, or existing interaction with your brand.

Build Your Healthcare Email Marketing List

After knowing who you want to target with the different segments of your marketing messages, you have to actually build the list. Use an effective and reliable email platform or an onboard system attached to your website. Place an automatic subscription form on the homepage, contact page, and social media platforms.

Ask for a few specific details in order to effectively segment your list. Users email addresses are essential. Including names helps personalize the messages. For effective segmentation, other data also matters. This can include geographic locations, age, gender, existing health concerns, and whether or not they are currently your patients.

Create Relevant and Valuable Content

In order to create relevant and valuable email marketing content, understand what your audience wants, then determine how to capture their attention. The best way is by providing educational content that informs them about your products or services. This is an ideal opportunity to not only teach your patients about taking better care of their health and wellness but also provide a valid way to introduce available services that can assist with their specific medical complaints. To further engage your audience, you can include special offers in your healthcare email marketing content. 

Want to continuously create marketing content that works and gets the results that you need? One smart way is to outsource to an agency with experienced and knowledgeable developers of healthcare email marketing. If you want to manage some of it yourself, consider creating templates for different email messages. These should include branded images and text so that recipients can immediately identify the sender of the email. This effectively promotes your physician’s office, clinic, or healthcare facility. 

Automate Email on a Schedule

By setting up an automatic email schedule, healthcare providers and related businesses can maintain consistent communication without having to dedicate extra time to this process. There are a few key elements to consider when setting up an automatic email marketing schedule. Start by deciding how often you want to send emails. Too many messages may cause subscriber fatigue and decrease open and/or click-through rates. This may also cause you to run out of important and engaging information to share.

Once you have decided on a schedule, adhere to it as much as possible so that your customers know when to expect new information from you. One of the most efficient ways to do this is to outsource email content creation to a digital marketing agency. In doing so, you can set up an automatic sending system to deliver emails to your subscribers in a completely hands-off and timely manner.

Put Your Plan Into Action and Track the Results

Once you have set up automatic emails and have content ready to go, it is time to deploy your healthcare email marketing campaigns and collect data to test the effectiveness of the emails.  Start with set goals in mind so that you know the value of every message. Most automatic response email series are sent out at regular intervals without any other intervention from your office or the digital marketing experts that you hire. Newsletters on a weekly or monthly basis, however, may be managed differently.

It is important to always collect data on open rates, click-through rates, and unsubscribe rates to determine how well your campaign works. If you are not seeing the level of success that you planned, you may need to optimize the emails. Try changing the subject lines, content, and email list segments themselves for greater results. 

Summing Up

Are you ready to take your healthcare email marketing strategies to the next level? By combining targeted audiences with segmented lists and valuable content, your lead generation and patient retention efforts will increase. You can invest the time to create your own healthcare email marketing campaigns or, better yet, partner with a team of professionals. Contact Digital Authority Partners (DAP) today to learn how we can help.