Assured

Digital Authority Partners helped Assured maximize its brand visibility at the InsureTech Connect event through targeted PPC, geofencing, and retargeting strategies. We achieved over 1,000,000 display ad impressions, 13,000+ search impressions, and 1,100+ ad clicks during the event, with an 8.67% click-through rate. The campaign doubled Assured’s highest site traffic and secured multiple high-value deals, positioning them for success by targeting the right audience and continuing engagement after the event.

display ad impressions during and after the show

1,000,0000+

search ad impressions during the show

13,000+

clicks on ads during the show

1,100+

average click-through rate for search ads

8.67%

highest site traffic in Assured’s history

Client:

Assured

Industry:

Fintech, InsureTech

Bio:

Assured is an insurance claims platform helping insurance companies make better decisions through better data and deep learning.

How we helped Assured?

PPC Agency

Remarketing Services

Geofencing

Display Advertising

Project Summary

Assured is a claims management platform for insurance companies to ingest and augment claims data to make better decisions.

Assured, a data-driven claims management platform for insurers, partnered with us to amplify their brand presence at the InsureTech Connect conference. Using innovative “guerrilla marketing” strategies, we engaged attendees through geofencing, targeted PPC ads, and strategic LinkedIn promotions, securing dozens of meetings for the Assured sales organization, each day, as the event unfolded.

The Challenge

Immediate marketing need

With less than two weeks before the InsureTech Connect event, Assured approached the DAP team in search for a cost-effective strategy to maximize visibility among attendees.

Target only the right attendees of the show

Assured emphasized targeting only the appropriate attendees, avoiding hotel staff or unrelated guests.

How we helped Assured

PPC Marketing Services

We initiated both local and hyper-local Search & Display campaigns in Las Vegas, specifically focusing on a half mile radius around the convention center. The Assured InsureTech brand awareness campaign began a few days before the event and continued throughout the show, followed by retargeting strategies after the event ended. These efforts spanned three geographic segments: nationwide, Las Vegas, and the immediate vicinity of the Mandalay Bay Convention Center.

— Geofencing

We meticulously geofenced the precise boundaries of the convention hall to curate a high-value pool of prospective clients for retargeting through their mobile devices. Utilizing the show’s floor plan, we developed geofence polygons to capture the device IDs of attendees during the conference. This strategy allowed us to dominate the digital media landscape through high-CPM programmatic bidding throughout the duration of the show.

Paid Search

Launched Paid Search ads leading up to the event to capture the interests of individuals searching for ITC event keywords.

Pre-Show: Used Google Search Ads to bid on InsureTech Connect Keywords nationally
During-Show: Used Google Search Ads to bid on InsureTech Connect keywords locally (Las Vegas)
Post-Show: Using Google Display Ads to retarget to website visitors derived from other initiatives

Display Ads

We initiated display ad campaigns before the event to engage individuals searching for InsureTech Connect (ITC) event-related keywords. We designed six distinct ad sets, experimenting with various creatives and copy, to test the combinations that led to the best engagement.

LinkedIn Campaigns

We leveraged Assured’s existing prospect lists and other accessible data to accurately target potential clients. Subsequent strategies concentrated on developing a more comprehensive list of target accounts.

Retargeting Campaign

Implemented a 60-day retargeting campaign aimed at trade show attendees.

What we achieved

1,000,000+

DISPLAY AD IMPRESSIONS DURING/AFTER THE SHOW

Throughout the event, we generated over 325,000 ad impressions, followed by an additional 750,000+ through a 60-day post-show retargeting strategy. Our high-quality display ads successfully attracted the ideal traffic for continued engagement post-event.

13,000+

search ad impressions during the show

By targeting the right set of keywords to the right audience we were able to secure over 13,000 search impressions during the InsureTech Connect event.

1,100+

clicks on ads during the show

Across paid search, display, and retargeting campaigns we were able to get over 1,100 clicks to the Assured website.

8.67%

average click-through rate We served

Through site user experience enhancements and page speed improvements, the Ecommerce conversion rate drastically improved by around 70%.

highest site traffic in Assured’s history

Assured witnessed an unprecedented surge in traffic during the month of the show, garnering over 8,000 pageviews, which doubled their previous record of under 4,000.