Smooth Custom Mobile Apps for Event Planners Make Plans Easy

Las Vegas is famous for being a city that always has an exciting event or activity going on in all corners, from The Strip to hotel venues to private parties. That makes event planning a major driver of the economy because it helps spur tourism. Given that, a mobile app is a great  business idea that helps publicize your events as well as market your firm.

Here are seven ways a Las Vegas mobile app development agency can make planning smooth:

1. Advertise all new events in one convenient place.
2. Make social media part of your marketing strategy.
3. Provide real-time updates on all running events.
4. Allow customers to buy tickets and check in early.
5. Communicate with clients and attendees remotely.
6. Document the process and keep things on budget.
7. Make networking and discovery smooth for users.

There’s a lot to discuss, so get ready to take notes.

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Seven Event Planner Mobile App Features That Make Planning Easy

Events and event planning took a drastic turn during the pandemic years, but events are back and better than ever. While they may not be as large as they once were, the pandemic left a positive, lasting effect: The need to remain connected from afar led to innovative ways of planning and hosting events that relied on apps and platforms.

For instance, rapidly adapting to changes in protocol (changing from in-person to virtual) is one new demand that event planners have to consider. Remote and virtual gatherings also make it easier to increase frequency or limit attendees due to the lower costs needed to run online events.

That said, a mobile app for event planners has a lot of potential in today’s market, thanks to the expected rise in virtual events moving forward. A well-built event planning app should not ignore or fail to support offline, in-person activities, though. Appealing to both market segments is vital.

Here are seven ways a Las Vegas mobile app development agency gives your app more utility:

     1. Advertise New Events All in One Convenient Place

Planning an event takes a lot of time and has a lot of moving parts – so working well in advance is crucial. This is true in particular for organizations and individuals that host recurring or scheduled events. A mobile app makes the process convenient and allows easy access to details no matter where you are.

In a way, it functions just like a calendar but with options and functions specific to events, such as managing guest lists, planning checklists, and sending updates. A good app would also have a feature to sync all succeeding events, much like Google Calendar does with meetings.

     2. Make Social Media Part of Your Marketing Strategy

With or without a powerful mobile app, event planners rely on marketing tactics and channels to boost attendance and sell tickets. That means allowing users to integrate their marketing into their accounts or profiles is a core feature that users look for in an event-planning mobile app.

For instance, Facebook, Instagram, and X (formerly Twitter) are the top platforms marketers use to post event details. And an insightful Las Vegas mobile app development agency will add social media management apps such as Buffer and Hootsuite to give you more flexible options.

     3. Provide Real-Time Updates on All Running Events

For an event-planning mobile app, working in real time and having push notifications should be a priority. The last thing that users and planners want is an error or delay in communication. This helps keep all parties up to speed and reduces the incidence of customers waiting.

A well-designed event planning mobile app applies this feature to all critical details of any event, such as the date, time, location, schedule, and lineup. Ensuring that this feature is well designed and thoroughly thought-through for users can have a huge impact on the overall user experience (UX).

     4. Allow Customers to Buy Tickets and Check in Early

Another reason event planners should invest in a mobile app is that it gives customers a wider selection of options for buying tickets. Having a digital paper trail is also good for the planner or host, and an app makes verifying and admitting guests an easier and smoother process.

Some of the common practices are sending automated text messages or emails that have a code or generating a bar or QR code that attendees scan at the entrance to an event. It gives people an added sense of security to know that your app takes their safety into consideration.

     5. Communicate with Clients and Attendees Remotely

As mentioned above, mobile apps are useful for timely communication, which saves everyone a lot of unnecessary trouble. Besides assisting with online event planning, a mobile app is excellent for creating and executing offline events that bring you closer to your target market.

Keeping up with guests is hard to do manually, but a mobile app makes constant contact an organic process. This is especially useful for getting feedback and ideas from customers on what they want to experience from your business. In short, it helps with community building.

     6. Document the Process and Keep Things in Budget

One aspect of event planning that often becomes a problem is logistics and funding, but any mobile app worth its price should have features that help users keep themselves on budget. For instance, bookkeeping, checklists, and note-taking functions are some helpful tools users need.

Keeping this many features functional and present is not an easy feat, so working with a top Las Vegas mobile app development agency is the best choice. They run the entire gamut of build, testing, and maintenance required to ensure your app delivers on its promises to your customers.

     7. Make Networking and Discovery Smooth for Users

Event planners often face the dilemma of finding places to advertise without adding to the cost of marketing. For the most part, content and social media are top choices for this, but they have limits. A mobile app is another great platform to reach new potential customers.

While it depends on the app, many event planning apps double as platforms where people can search for or discover new activities around them. They also use it to connect and network with other accounts to get instant updates and details on future events they might want to attend.

Summing Up

Las Vegas is known as “The Entertainment Capital of the World” and “The Marriage Capital of the World,” which speaks to the volume and demand for event planning in and around it. This, in addition to the rise of virtual events, means a mobile app is a smart and sound investment.

However, features that focus on function and UX are not easy to do on your own due to the sheer complexity of building a complex and highly responsive app. Many app builders are also not equipped to customize features such as push notifications and bookkeeping. Hiring an app development agency is the right choice.

Need help building a custom mobile app for event planning? Contact Digital Authority Partners to learn how we can help.