Watch Your Minneapolis Business Grow When You Hire the Right FCMO
Minneapolis is one of the most competitive places to run a business. It is home to over 10 Fortune 500 companies, including Target and General Mills. Best Buy has headquarters in Richfield.
To help your organization stand out, it takes savvy leadership and strategic thinking. This is why hiring a fractional CMO in Minneapolis is the growth catalyst that you need.
This article takes a closer look at when and how bringing on fractional marketing leadership boosts your business:
- Scenarios that say it is time to call for external growth leaders.
- What fractional chief marketing officers (CMOs) provide for companies.
- How this C-suite leader promotes company growth.
Execute an efficient marketing plan that hits your goals. Read on to learn more. Let’s go!
Ready to take charge of the Minneapolis market? Our Fractional CMO services are your pathway to 20-30% business growth this year. Experience the difference today!
The Best Time to Get Fractional CMO Help
When should you hire a fractional CMO? Many organizations tap their marketing guidance and knowledge at any growth stage. However, certain situations call for their expertise ASAP.
These include the following:
- Stagnant growth. A popular coffee shop enjoys a strong following and a huge customer base in its five retail locations, especially in Uptown and the Northeast. Recent financial data suggests it is struggling to expand into new areas and attract younger demographics.
- Disjointed revenue-generation efforts. A mid-sized software-as-a-service (SaaS) business in Deer River builds an in-house marketing team. However, its efforts have yet to see significant results. High, consistent traffic fails to translate into sales and customer retention.
- Poor brand identity. A North Loop boutique also runs an e-Commerce store. Both provide only modest sales, even during the peak fall and winter holiday season, despite extensive promotions and costly paid ads. A customer survey implies that the business lacks a unique value proposition to convince buyers to switch or stay loyal.
- Assistance in talent acquisition and retention. A startup hires an external HR company. So far, onboarding individuals has taken longer than planned. The head cites labor shortage as the reason. However, the company must fill these positions before it burns through its capital.
- Entrance to new markets. An Edina urgent care clinic plans to expand to Richfield, St. Paul, and Bloomington next year. It also wants to venture to other cities in the next three years. It wants a solid marketing plan that uses available resources well. (One of the first steps is to get a Saint Paul fractional CMO.)
At times like these, FCMOs deliver the objective expertise to reinvigorate marketing and unlock new growth while keeping business costs down. In particular, they offer the following services:
| Service | Benefits |
|---|---|
| Competitive analysis | - Pinpoint the weaknesses and strengths of your product, pricing, and positioning against your competitors. - Uncover customer needs that competitors fail to address and allow you to fill in the gaps. - Identify opportunities to differentiate your offerings in the Minneapolis market. - Develop customer personas for precise target marketing. |
| Marketing strategy | - Create a roadmap to gain market share in targeted Minneapolis neighborhoods. - Optimize budget allocation across channels to improve returns. - Set measurable objectives for brand awareness, engagement, and sales. |
| Brand strategy | - Distill your brand down to its core identity and values to define your uniqueness. - Craft consistent messaging that resonates with your Minneapolis customers. - Reinforce your unique value and differentiation across all touchpoints and content. |
| Campaign management | - Develop omnichannel campaigns targeted at reaching your buyers. - Manage project plans, budgets, timelines, and team workloads. - Bring campaigns to market faster and smoother than with in-house staff. - Apply innovation to campaigns through data-driven testing of content, offers, and channels. |
| Performance analysis | - Identify the highest-converting traffic sources and campaigns. - Cut low-performing assets and initiatives to optimize the budget. - Recommend improvements based on insights from campaign data. |
| Team leadership | - Instill a stronger united vision, accountability, and skills development to retain talent and enhance departmental collaborations. - Improve resources and workload planning to avoid redundancies. - Adds structure and oversight to improve results. - Fill a strategic leadership void to strengthen marketing vision and innovation. |
The FCMO’s role is flexible by design. You can choose the full strategic experience or focus on specific areas of need, such as honing brand positioning before a new product launch.
Three Ways Fractional CMOs Grow Your Minneapolis Business
Of their many roles, FCMOs are brilliant at developing and executing marketing programs and sustaining positive outcomes. To be more specific, they scale your Minneapolis company in three ways:
1. Team Collaboration
One major advantage of fractional CMOs is their ability to break down silos and improve team alignment.
Companies often have disconnects between departments for various reasons. These range from a need for more communication to goal misalignments. Sometimes, key employees lack enough access to the other group’s data, perhaps because of legacy systems.
This disunity fails to drive growth because of poor handoffs and mixed messages. It also instills internal workplace conflict and slows down innovation. Additionally, all teams involved waste resources on non-converting tactics.
Fractional CMOs use an outside, objective perspective to fix the problem and improve strategic planning and execution through use of the following:
- Identifying gaps and redundancies.
- Analyzing markets to identify promising but untapped growth avenues.
- Effectively mediating cross-functional coordination.
- Introducing valuable systems that enhance transparency, communication, and data sharing.
- Focusing on the customer to align processes and campaigns with buyers’ needs.
- Defining and refining common objectives.
- Developing a shared revenue-driven mindset.
Consider a fractional CMO’s work for our Deer River SaaS example. The best ones resolve the problem by facilitating regular meetings between teams. Doing this alone already boosts coordination and makes them accountable for the campaigns’ outcomes.
During meetings, they develop unified customer journey maps and messaging frameworks for customer-facing teams. They set common objectives and success metrics for the company’s growth goals.
The FCMO also implements shared dashboards, reporting tools, and a hub to provide department visibility. In addition, this step minimizes data analytics errors because the information is more likely to be accurate and comprehensive.
FCMOs work with IT to identify the users’ access level to reduce data exposure and breaches. They also define service-level agreements and processes for smooth hand-offs.
2. Strategic Planning
A fractional CMO brings specialized expertise to develop strategies for growth, especially in the following:
- Launching new offerings
- Sustaining your momentum
FCMOs leverage their deep launch experience to oversee bringing new products and services to market. They devise integrated strategies for pricing, packaging, and positioning. Additionally, they lead in sales plays, promotional campaigns, and distribution. Fractional CMOs develop launch timelines and coordinate these events across departments for seamless execution.
Think about the above scenario with the Minneapolis urgent care clinic.
The FCMO spearheads year one’s phased market expansion. They work backwards from the target launch dates to build comprehensive plans for each location. These include the following:
- Identifying and securing ideal clinic locations.
- Collaborating with HR in hiring medical staff.
- Developing branding.
- Establishing operational workflows.
Some tasks have long lead times. This part-time market executive schedules key milestones on the timeline to prevent significant, costly delays.
Meanwhile, the marketing timelines outline search engine optimization (SEO), content marketing, and local outreach campaigns. They also develop offline activities to drive buzz through open-house events and media publicity.
As well as possessing the aforementioned skills, these C-suite leaders are reliable in developing sustainable programs post-launch such as:
- Loyalty initiatives
- Community engagement
- Lifecycle messaging
- Ongoing sales enablement
Let us discuss the coffee shop experiencing stagnant growth as an example.
In this case, the Minneapolis FCMO focuses on increasing customer retention and loyalty through improved community engagement. For instance, they develop family-centered programs such as weekly kids’ activities and “mommy meetup” events. This opens a space for community gatherings, such as open mics.
The fractional CMO also tweaks the branding strategy, presenting the cafe as a vibrant space for Gen Zs. They schedule college band performances and trivia nights. They create student discounts and happy-hour deals.
In addition, they engage their market outside of the coffee shop by answering questions and comments on social media and running TikTok campaigns. Lastly, they use analytics to remarket “dormant” customers.
This end-to-end strategic oversight is key to entering new markets and achieving sustainable growth. Their specialized expertise makes FCMOs invaluable partners for expansion.
3. Branding
A unique, strong brand matters for any business. However, it is even more significant for those who want to operate in Minneapolis.
The Minnesota population is extremely diverse. Each group has its own culture, needs, and challenges. How do you connect your identity with them? What messaging works for Latinx and indigenous communities?
Residents of Minneapolis are known for their deep community ties. How do you even grab a market share if you are a new brand?
A fractional CMO helps you develop a Minneapolis-centric branding strategy. Here are some of the ideas:
| Step | Strategies |
|---|---|
| Understand the local market. | - Conduct deep market research on consumer demographics, psychographics, and buying behaviors. How have these changed over the years? - Build specific but flexible target customer personas. - Analyze competitor brands’ positioning, messaging, advertising, and engagement strategies in the local market. Identify underserved or untapped groups and strategies. - Review data on media consumption patterns. What advertising formats resonate most with Minneapolis consumers? What content and influencers do they prefer? |
| Develop consistent branding across all touchpoints. | - Facilitate sessions with the leadership team to define the core brand identity, promise, personality, voice, and other branding elements. - Develop brand-style guidelines. - Work with creative teams to conceptualize visual assets. - Ensure that all brand elements align across marketing, sales, customer service, product development, and other departments. |
| Oversee brand execution. | - Manage relationships with Minneapolis-based ad agencies and PR firms. - Approve creative concepts across channels. - Track and measure location-specific key performance indicators to optimize campaigns. These include market share, customer acquisition costs, and sales pipeline trends. They also monitor campaign response rates and social engagement. - Share performance insights with executives. Advise on how to evolve strategies based on the data. |
| Build community connections. | - Identify and secure partnerships with local Minneapolis businesses, venues, events, influencers, and community organizations. - Participate in local professional organizations and groups. |
| Act as a brand champion. | - Conduct Minneapolis-specific brand training sessions and workshops. - Recognize employees who embody the brand values and voice in their work. |
Summing Up
Hiring a fractional CMO in Minneapolis is best for executing an efficient marketing plan to reach your business goals. Their objective expertise and strategic perspective are keys to boosting your growth and sustaining momentum.
They help you break through even the toughest sectors here to gain a market share. They use data, innovation, and creativity to craft authentic and memorable brands that resonate with the local audience.
Are you a Minneapolis business looking for the right fractional CMO? Contact Digital Authority Partners (DAP) to schedule a free consultation.
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