7 Great Content Marketing Strategies To Try Now

No digital marketing campaign can succeed without content marketing as an integral part of a campaign. Valuable, high-quality content is a must-have for businesses that seek to attract and engage their audience. Content that resonates with the target audience establishes a brand's authority and builds trust.

However, many businesses struggle with creating content. This article aims to guide businesses by discussing seven great strategies you can learn from content marketing services. It discusses the following:

• Content personalization through AI
• Voice search optimization
• Ephemeral content
• Video content
• User-generated content
• SEO long-form content
• Podcasts

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1. AI and Machine Learning Content Personalization

AI and machine learning are now key parts of marketing. These technologies let marketers give each user a personal experience. This personal touch is one of the essential ingredients of a robust marketing strategy.

AI has changed marketing; it has allowed marketers to study user data. Using data, they create content that fits each user's interests, leading to more user engagement.

Consider platforms such as Netflix or Spotify. They study user behavior and then suggest content that the user might like. The result? Users enjoy the platform more and stay loyal.

You first need to understand your audience before using AI in your strategy. Gather and study data about their behavior and interests. Then, use AI to create content that fits these interests.

2. Voice Search Optimization

Voice assistants such as Alexa or Siri have changed how people search the internet. More people now use voice commands for their searches, making voice search optimization important.

You should make your material voice-search friendly to avoid local content marketing failures. Your content should answer the questions users might ask these assistants. The language used should be natural, such as in daily conversation.

Start by finding out what phrases or questions users might use to start a voice search. Then, weave these phrases into your content in a conversational way. Also, structure your content to answer specific questions because it can help your visibility in voice searches.

3. Ephemeral Content

Ephemeral content is material that lasts for a short time, making it a powerful tool in content marketing. Platforms such as Instagram and Snapchat have seen great success in letting users create content that disappears after 24 hours, supporting this trend. 

Ephemeral content can drive higher engagement by making users want to view uploads immediately so they don’t miss anything.

For a good ephemeral content strategy, keep your material fresh and engaging. This could include sneak peeks, time-limited offers, or live chats. These types of content entice users to keep checking your platforms for new posts, boosting engagement. 

Yet, creating ephemeral content is not without its challenges. Its effectiveness is dependent on the consistent creation of engaging material. Also, the content needs to align with the fleeting nature of the medium.

Thus, a clearly defined content calendar becomes crucial to keeping the audience coming back for more. Even as you meet the demand for quantity, remember that it should not compromise the quality of your content.

4. Video Content

Video ranks high in the world of content marketing. It is an interactive format that captures attention while conveying information effectively and entertaining viewers at the same time. Hence, it is one of the vital elements of a great marketing strategy.

Several types of video content exist, such as tutorials, testimonials, or live broadcasts. Consider these types based on your target audience and the platform you use. For example, YouTube, Facebook, and Instagram provide suitable platforms for video content.

Creating engaging video content requires an understanding of your audience. The content should be informative yet entertaining. High-quality visuals and clear sound are important, as are captions for those who view videos in silent mode.

5. User-Generated Content

User-generated content (UGC) is any material—photos, videos, or reviews—created by users. UGC provides real-life evidence of the value of a product or service, making this type of content effective in creating authenticity and building trust.

Several brands have enjoyed successful UGC campaigns. For instance, Coca-Cola’s “Share a Coke” campaign encouraged customers to share photos with personalized Coke bottles. This strategy increased customer engagement dramatically.

To motivate UGC in your community, create campaigns that encourage customer involvement. Ask them to share photos or write reviews. Reward their contribution to increase user participation. Lastly, show appreciation for their effort, and you can cultivate loyalty and engagement. 

6. SEO Long-Form Content

Search engine optimization (SEO) and long-form content go hand in hand in content marketing. Long-form content, usually over 1200 words, allows for in-depth exploration of topics. It provides value to readers, increases on-page time, and enhances your search engine rankings. 

Long-form content typically secures higher rankings on search engines. It attracts more backlinks compared to its shorter counterparts, enjoying greater visibility. Consider, for instance, '31 Yoga Poses for Beginners' on Verywell Fit, a health and wellness site. This detailed guide ranks well on Google due to its thorough content and SEO. 

Creating long-form content starts with identifying relevant topics. Your material should answer questions your target audience may have. Optimize the content with relevant keywords, but avoid engaging in keyword stuffing. Remember, the quality of your content is non-negotiable. 

7. Podcasts

Podcasts have gained popularity and have proven to be powerful marketing tools. They offer a unique way to share your brand's story and connect with your audience personally. Podcasts are perfect for deep dives into topics, discussions with experts, or showcasing customer success stories. 

Podcasting offers two routes, each with its own merits. You can start your own or appear as a guest on a popular podcast. On the other hand, you can guest host a podcast that positions your brand as an industry leader, which increases your reach. 

Starting a podcast requires careful planning. You should have a clear purpose, target audience, and content plan. In addition, promoting your podcast is just as essential to draw listeners in. 

Summing Up

Experimenting with these diverse content marketing strategies could yield impressive results for your brand. Do not fear change but embrace it and adapt your strategies as technology and audience preferences evolve. Contact Digital Authority Partners today to optimize your content marketing approach for greater success.