Make Effective Use of ChatGPT for SEO Content Creation

Is it okay to use ChatGPT to write articles? Sometimes, yes, but with many caveats. However, you still need a capable SEO agency to help you. If not, search engines might make it difficult for your website to rank.

We’ll walk you through the use of this groundbreaking artificial intelligence (AI) tool in content creation. Specifically, we will cover:

• Knowing your audience and designing your AI persona
• Building a list of keywords and phrases
• Developing a topic cluster
• Making a content brief and outline for every article
• Filling in the sections with content and voraciously editing
• Understanding the ethics and limitations of the platform

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

Can You Write Articles With ChatGPT?

Digital Authority Partners (DAP) counts the massive growth of AI as one of the leading content marketing trends, all thanks to ChatGPT. A powerful open-AI platform, it uses natural language processing to generate human-like responses to prompts. 

It assists with various tasks, including content creation, brainstorming ideas, and improving the writing process. ChatGPT is useful for creating content for blog posts, social media captions, product descriptions, landing pages, and video scripts.

Even better, search engines are fine with the use of AI for content creation. Bing even incorporates ChatGPT, while Google has launched its own, called Bard. It also does not penalize AI-generated articles as long as they follow its publishing guidelines.

Despite these benefits, DAP believes that because of their limitations, AI writing tools cannot replace writers and editors. First, ChatGPT relies on historical data. Based on its latest update, it has learned only information up to 2021. For example, it cannot tell you any 2024 Grammy winners.

Further, because it depends only on the published data, it is prone to biases. Many content creators also believe such tools could violate ethics by using their published work for machine learning. 

Another concern is that search engines’ guidelines on AI content can change and might not be in your business’s favor. Plus, AI content often sounds lackluster and generic. An expert SEO agency, however, can help it gain solid brand identity, authenticity, and authority. 

5 Steps in Using ChatGPT for Content Writing

Having options is important, especially if you are a one-man team or are looking to scale your digital marketing strategies despite a limited budget. Below are the basic steps to writing with this platform, along with ChatGPT content creation examples:

Let's assume we are promoting an urgent care facility using topic clustering:

     1. Know Your Audience and Design Your AI’s Persona 

When using ChatGPT, remember that you are the leader, and the platform is your assistant. You have to master making excellent prompts (textual inputs) to generate the desired outcomes. 

The first steps are always to:

• Know your audience; and 
• Build a persona for your AI based on the data. 

Prompt Example: Pretend you are an experienced content writer specializing in healthcare. You will design a topic cluster to promote an urgent care facility in San Diego. First, tell me your audience.  

ChatGPT Response: The target audience for the topic cluster promoting the urgent care facility in San Diego would primarily consist of local residents. It will cater to individuals seeking immediate medical attention for non-life-threatening illnesses and injuries. 

This includes parents looking for urgent care for their children, working professionals needing quick medical attention, and individuals seeking healthcare options outside of regular business hours.

The tone of the articles within the topic cluster should be informative, reassuring, and approachable. The language should be clear, concise, and understandable for a diverse audience. It should also focus on providing valuable information about the urgent care facility’s services, benefits, and convenience.

     2. Build a List of Keywords and Phrases

Now that you have a clear idea of your audience and have created the persona (an experienced healthcare writer), you can start optimizing the copy, beginning with the best key terms and phrases to use. 

ChatGPT will respond with related keywords at this point. However, because your goal is to rank well, add another SEO for doctors strategy here: choosing keywords based on user intent. 

Prompt Example: Now that you have information about the audience, tone, and language, build a list of keywords and phrases for the topic cluster based on user intent. This is informational, commercial, transactional, and navigational. Present the keywords in table format.

ChatGPT Response: 

     3. Develop a Topic Cluster

With keywords, you can create a topic cluster. Remember, never to take anything ChatGPT says at face value. ChatGPT is prone to repeating itself and could even offer solutions geared to competitors — not you. Go through its suggestions with a fine-toothed comb. Double-check that what it's saying can actually benefit you in particular. 

Now that we've said that, here's a ChatGPT suggestion: 

Topic: Understanding Urgent Care

• What is Urgent Care? A Comprehensive Guide
• Benefits of Choosing Urgent Care over the Emergency Room
• Common Services Offered at Urgent Care Facilities
• When Should You Visit an Urgent Care Center?

Topic: Choosing the Best Urgent Care in San Diego

• Top-Rated Urgent Care Facilities in San Diego: A Comparison
• Trustworthy and Reliable: Finding the Best Urgent Care Center
• Quality Urgent Care Services: What to Look for in San Diego

Topic: Making Appointments and Reserving a Spot

• Book Your Urgent Care Appointment: Convenient and Hassle-Free
• Reserve Your Spot Online: Skip the Wait at Urgent Care
• Checking Wait Times: How to Minimize Your Waiting at Urgent Care
• Schedule Your Visit: Plan Your Urgent Care Experience

Topic: Locating an Urgent Care Facility

• Find the Nearest Urgent Care Center in San Diego
• [Urgent Care Facility Name]: Your Go-to Urgent Care Center in San Diego
• Urgent Care Center Near [Location]: Convenient and Accessible
• Get Directions to the Nearest Urgent Care Facility

     4. Make a Content Brief and Outline for Articles

You are almost ready to write! Avoid writer’s block using ChatGPT to create a content brief and an outline. For this section, let us say that you want to publish “What is Urgent Care? A Comprehensive Guide.”

ChatGPT Prompt: This article provides readers with a comprehensive understanding of urgent care facilities. It will cover the definition of urgent care, highlight the key features and benefits, and explain when and why individuals should consider visiting one instead of the emergency room or a primary care physician.

     5. Fill in the Sections With Content and Edit Extensively

You can now write your first blog post for the topic cluster from scratch or with ChatGPT. The prompt can be simple, such as “Write the introduction,” or detailed to include specific business information or ideas. 

Either way, your content must be helpful, valuable, and authoritative. Consider these tips:

• Add relevant or new information and verify all ChatGPT claims.
• Write according to your brand’s tone.
• Present understandable content. Include visuals such as infographics, videos, and images.
• Be user-oriented. Address their pain points, answer their questions, and provide practical solutions or insights.
• Diversify the content. Use storytelling techniques, examples, and anecdotes to engage the audience.
• Always include a call to action.

Summing Up How To Use ChatGPT Effectively for SEO Content Creation

ChatGPT increases a writer’s productivity and efficiency by taking care of many routine tasks. These include research, outlines, and keyword and idea generation. However, it is not perfect. It still requires human intervention to create credible, rank-worthy articles. 

Digital Authority Partners is an SEO agency that effectively combines innovation, optimization, and content marketing expertise to help businesses scale fast. Contact us to learn how we can utilize ChatGPT to grow yours.