Successful eCommerce: Win the War To Gain More Site Visitors

It is hard to deny that digital marketing is a numbers game. While this may mean that more visitors equal more chances to get customers, that is not always the case. However, it is true that more traffic is better for you.

Here is a quick review of how you can win more traffic with top ecommerce SEO agency tricks:

1. Listen to customers’ feedback.
2. Improve keyword and content quality.
3. Form an email marketing campaign.
4. Collect and analyze customer data.
5. Use local SEO strategies.

We have a lot to discuss, so get ready to take notes.

Let’s go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

Five Methods to Boost Your Ecommerce Traffic

There are many options for getting increased traffic for your ecommerce website, including using social media and hashtags to drum up interest in your products. This means that you have to optimize your product pages to have a better chance of converting leads.

Not all methods rely on social media or content—though they do help. Other parts of search engine optimization (SEO) have just as much of an effect on traffic. Below are five of the best ecommerce SEO agency tactics that you can use now to give your ecommerce business a boost:

     1. Listen to Your Customers’ Feedback

People like to be heard and like a good deal, so putting these two together is a smart way to approach SEO and drive traffic. For example, free shipping is becoming commonplace, and people have started to expect it as part of their everyday ecommerce experience.

When you stray from what people want, they are less likely to give you their attention or even a chance. For a business, this could be a serious blow to sales and income and should definitely be avoided. Along with free shipping, look for any other customer wants, needs, or feedback.

Take what they say to heart and do your best to respond. Read what they write in emails or on social media and strive to become the kind of business that they expect. Draw more traffic by appealing to your target market, which is a basic SEO tactic.

     2. Improve Keyword and Content Quality

If you want to win more traffic in ecommerce, then products are not the only thing you should offer to your target market. SEO works best when you use keywords and content to bolster your efforts. Use great on-page marketing to reach more people and attract them to your store’s website.

Write content that makes people curious about your products and highlights their benefits. Your goal is to make your target market think about and want to invest in your products to make their lives easier. Content should be specific, targeted, and valuable to them. 

Do not fake statistics or write false information to trick people into buying your products. That is a surefire way to get people to avoid your business altogether. Always strive to be honest and genuine to attract people who want and need your help. They will, in turn, want to support your business.

     3. Form an Email Marketing Campaign

Turning a lead into a customer is a win. However, that does not mean that they will remain customers. The chance of them returning to your shop and buying again is not 100%. You are always at risk of losing a customer if you do not put in the work to keep them coming back.

You need a strategy to turn old customers into new traffic to your website. The way to do it is with a remarketing strategy. This works by reminding your customers of the benefits of your great products. Keep in contact with them to ensure that your brand is in their sights, which is a way to retain your visibility.

You can also use remarketing to capture leads that left their carts or did not interact with your shop beyond opening it and browsing. Remarketing is a standard tool in the ecommerce SEO agency kit and should be in yours as well. Do not waste the chance to recapture previous traffic.

     4. Collect Customer Data and Analyze It

You need data to correctly do ecommerce SEO. It tells you how your customers use your website, giving you a better idea of their inner thoughts. For instance, if many people buy a given product, it must mean that your target market is really interested in it and has a lot of use for it.

With the right data, you can even predict what items to keep in stock or what items might go well with them. You have the ability to provide more accurate and valuable item suggestions to them, boosting the customer experience (CX) of your business and your store.

Collect data in various ways, including monitoring actions on your website or store. Data can also come from customer input, regardless of where it is sent such as an AI chatbot, email, or phone call. One key point to heed is to respect your customers’ privacy to avoid any potential harm to them or your business.

     5. Use Local SEO Marketing Strategies

Going local is a great strategy to boost website traffic. Businesses are always better equipped to serve people closer to their area, especially when there is also a physical location. The part of your target market close to you is bound to respond well to local SEO.

An easy way to start local SEO is to use location-based keywords targeting your city or neighborhood. It is advantageous to be more specific to better tailor the content and style to fit the local area's needs. Additionally, you can target multiple places at once if you prefer that approach.

Issues might arise if you go beyond a realistic limit to keep up with, though. Starting with two or three areas should be fine. When applying this to your content strategy, observe what matters most to your local market and create solutions and responses that fit those needs.

Summing Up

Drawing traffic to your website is a crucial aspect of improving ecommerce. Using tips and strategies from ecommerce SEO agency experts can get you the desired results without being overly complicated. Start small with keywords or social listening before moving on to other strategies.

Need help improving your ecommerce marketing strategy? Contact Digital Authority Partners (DAP) to learn how we can help.