Game Changer: How To Use AI in Local Content Market Strategy

Do you need to scale your digital strategies for your local audience? A smart Las Vegas content strategy consultant can maximize your limited resources with cutting-edge technology like artificial intelligence (AI), delivering better results without breaking the bank.

This blog post lists the basic steps in producing and promoting geo-based content with the help of AI:

• Identify your marketing goals.
• Break down your target audience into various segments.
• Research and analyze keywords.
• Develop content in minutes.
• Track your metrics and refine your plan.

Learn how to use this game-changing technology in the article below. Let’s go!

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1. Identify Your Marketing Goals

Every local content marketing plan begins with an objective. Do you want to:

• Increase brand awareness?
• Strengthen your local SEO strategies?
• Diversify your channels and content type?
• Develop a demand-generation tactic?
• Retain your customers?
• Boost your conversion rate?

AI helps you craft these goals using SMART principles:

• Specific. Analyze historical data, marketing trends, and competitors’ performance to narrow down and clearly define your objectives. 
• Measurable. Quantify your objectives and establish concrete metrics for tracking progress. For instance, AI can help set a measurable goal: "achieve a customer satisfaction rating of 4.5 out of 5 based on post-purchase surveys.”
• Achievable. Using predictive modeling, simulate various scenarios and assess which goal brings you closer to your objective using your resources. 
• Relevant. With customer data analysis, you can develop objectives that align with current market demands and preferences. 
• Time-bound. A comprehensive analysis covering historical and forecast data can help determine the most realistic timeline to accomplish the goal. 

2. Break Down Your Target Audience into Various Segments 

What makes leads or customers engage with your business? Your dazzling website or cool app are tools, not hooks for initial engagement. The answer is experience, especially when you give them what they want when they need it.

Las Vegas is a diverse and dynamic city with many demographics, interests, and behaviors. You should break them into segments to create a memorable and pleasant user and customer experience. Then, tailor content marketing according to their search intent, pain points, and preferences. 

Because this step can be resource-intensive, a Las Vegas local content marketing consultant uses AI to streamline the process. AI can take on all of these tasks: 

• Data collecting– looking through and curating diverse and massive datasets from your various channels and across the Internet. 
• Cleaning and processing the information to improve accuracy and consistency. For example, it handles missing values, removes duplicates, and standardizes formats. 
• Selecting relevant attributes that pertain to customer behavior or preferences. They will then be the basis for customer segmentation.
• Grouping customers into segments using hierarchical or density-based clustering models.
• Validating the effectiveness of the generated segments through a set of metrics such as tone and style. 
• Interpreting the results and developing a persona or profile based on the segmented market’s characteristics.

3. Research and Analyze Keywords

Even if you have successfully broken down your target audience into segments, they do not immediately share the same user intent. Consider Las Vegas luxury travelers:

• Some middle-class families want to use their savings to travel in style. They might use keywords such as “family-friendly luxury hotels in Las Vegas” or “best family attractions in Las Vegas.”
• Others are in town to play at casinos. They might find their options with terms such as “Las Vegas casino promotions” or “Bellagio casino games.”
• Many millennials and young adults are in town to enjoy the thriving nightlife. To pick the best bar, they might search for “best bars in the University District.” 
• Older travelers might want to experience Vegas and determine whether it is a good place to settle. They can gather more information using “cost of living in Las Vegas for retirees” and “55+ communities in Las Vegas.”

A Las Vegas content strategy consultant uses AI-driven keyword research tools to: 

• Identify relevant key terms and phrases based on your industry, target audience, and location
• Analyze the intent behind user searches. Are they mainly looking for information? Are they comparing options? Are they ready to buy a product or service?
• Know which keywords your competitors are targeting and discover new opportunities to differentiate your content
• Predict the performance of specific keywords by looking into historical data and trends
• Gauge the sentiment associated with certain keywords, which helps in understanding a customer’s perception of your brand or industry
• Build topic clusters
• Study your content and recommend changes to include relevant keywords and improve search engine rankings

4. Develop Content in Minutes

With local content marketing, you have two primary goals:

• Get indexed (which technical SEO can take care of)
• Rank on your chosen keywords

Contrary to what most people think, search engines do not care about word count. Your 500-word blog post has the same impact as a 3,000-word article. 

However, long-form content seems more effective and ranks faster because it uses more diverse keywords. It also gives you more space to showcase your expertise and share valuable information with your audience, promoting a better user experience. 

The problem is that creating long-form content takes time. Depending on the topic, it requires a few hours to a full week. This output is unsustainable if you want to scale. 

In this situation, use AI to develop content in minutes through natural language generation (NLG) algorithms. It can automatically generate human-like text based on structured data and predefined templates. To be more specific:

• AI gathers relevant data about Las Vegas, including local attractions, events, dining options, entertainment venues, etc. It sources information from various databases, websites, and APIs.
• The technology then analyzes, structures, and categorizes the gathered data to fit into the appropriate content sections. 
• Using NLG algorithms, AI processes the structured data and produces coherent and human-readable text. It transforms the data into complete sentences and paragraphs, creating content that appears to be human-written.
• Depending on the AI platform, it further personalizes the content based on user preferences or segment-specific data. For instance, it can introduce variations so each piece of content feels unique and tailored to the audience.
• AI also formats the generated content for various channels, such as websites, social media, email newsletters, and more, enabling seamless distribution across multiple platforms.

Although AI can quickly generate content, it is prone to errors and outdated information. Even the famous ChatGPT can only provide data up to 2021. The only way to make any content acceptable to search engines and users is to let humans review it before publishing. 

Local content marketers can infuse more recent data, improve the tone to match your brand and the language of your target audience, fix the format, and include visuals to make it more engaging and more familiar. 

5. Track Your Metrics and Refine Your Plan

Is your local content marketing plan working? You can use AI to identify, track, and refine metrics. It can:

• Track data in real time to monitor your metrics continuously 
• Send automated alerts and reports when certain metrics meet specific thresholds, allowing you to respond promptly to changes in performance
• Discover patterns, trends, and correlations
• Provide valuable insights into which content performs best, which channels drive the most engagement, and how your local audience responds to your marketing efforts
• Identify the type of content that resonates with different segments of your local audience
• Help perform A/B testing
• Apply predictive analytics to anticipate shifts in your local audience’s behavior and accordingly make data-driven decisions

Summing Up

Nothing is more game-changing in the current online marketing scene than AI. You can use it to gather data, personalize content, and automate routine tasks to save money and time. 

However, it is not perfect, and relying on AI alone can hurt your business. To maximize the technology, work with Digital Authority Partners (DAP). As a Las Vegas content strategy consultant, we combine human creativity, industry knowledge, and innovation to help you aggressively scale and compete in the local scene.

Contact us to learn more.