Want Better Sales? Combine SEO and Lead Generation Strategy

Whether selling products or providing services, a business wants better sales. Companies need a great online presence to achieve their sales goals. They have to combine search engine optimization (SEO) and lead generation strategies for success. How do you do this?

A Las Vegas lead generation company reveals how to mix SEO with effective lead generation:

• Conduct keyword research for lead-driven content.
• Optimize landing pages for conversion.
• Build links for authority and SEO.
• Use content upgrades and lead magnets.
• Use local SEO for targeted leads.
• Track and analyze the performance.

This guide shows you how. Let’s go!

Conduct Keyword Research for Lead-Driven Content

The core of SEO is keyword research. It identifies relevant search terms that align with the audience's needs and interests. SEO also includes creating content that focuses on these keywords. It addresses potential leads' pain points and questions.

Keyword research creates lead-driven content. It optimizes search engines and attracts visitors likely to convert into leads. Here are keyword research techniques that support lead-generation campaigns:

• Understand the target audience by conducting surveys, interviews, and social media research.
• Brainstorm a list of relevant topics and keywords. These should align with lead-generation goals.
• Consider long-tail keywords that potential leads are likely to use.
• Use keyword research tools such as Google Keyword Planner. This tool expands the keyword list and identifies search volume and competitiveness.
• Analyze competitor keywords to get ideas for more lead-driven content topics.
• Prefer intent-focused keywords. These contain phrases such as "buy," "get a quote," or "sign up," which state higher sales intent.

Optimize Landing Pages for Conversion

SEO also involves creating landing pages that convert. This benefits lead generation and promotes sales. One of the ways to optimize landing pages is to use a clear call to action (CTA). CTAs encourage visitors to take the desired action, such as signing up for a newsletter.

Consider these SEO techniques to optimize landing pages and promote lead generation:

• Create clear and attention-grabbing headlines. These must show the offer's or ad's primary benefit or value proposition.
• Keep the landing page content concise, focused, and persuasive. Use bullet points and short paragraphs.
• Place a prominent CTA above the fold and throughout the page.
• Use minimal form fields for lead capture. Request only essential information to follow up.
• Use trust indicators such as customer testimonials, reviews, trust badges, or security seals.
• Ensure that the landing page is responsive and works great on mobile. This creates a seamless user experience, leading to higher conversions.
• Incorporate high-quality images, videos, or other multimedia elements.
• Perform A/B testing on the landing page headlines, CTAs, colors, or layouts.
• Make sure that your landing page loads quickly by compressing images, optimizing code, and using caching techniques to improve load times.

Build Links for Authority and SEO

Part of SEO is building strong internal and external links. Optimizing PPC ads and landing pages with quality links promotes authority and rankings. Gathering high-quality backlinks from reputable sources improves search rankings and credibility. These make it more likely for potential leads to trust the brand and its offerings.

Building links to support lead generation requires a strategic approach. Here are some tips to get started:

• Produce valuable and shareable content that attracts quality and natural links. Examples are in-depth guides, original research, infographics, and industry insights.
• Contribute guest posts to authoritative industry blogs and publications.
• Submit business contact information to relevant online directories and local citation websites.
• Engage with influencers and industry experts. Ask for collaboration, guest posting, or a content feature.
• Create appealing content, such as infographics, and promote it on social media.
• Use broken link building on relevant websites. Offer your content as a replacement.
• Take part in industry events, conferences, and webinars with your target audience.
• Develop comprehensive resources such as ebooks, whitepapers, or case studies.

Use Content Upgrades and Lead Magnets

Combine SEO and lead generation by offering content upgrades and lead magnets. Do this within SEO-optimized blog posts and articles. Offer upgrades such as downloadable resources, free guides, or exclusive content. Visitors share their contact information for access.

Relevant and valuable content attracts more qualified leads, which results in sales. These SEO and lead generation strategies can help:

• Identify high-performing blog posts or content pieces that generate significant traffic. Upgrade these to provide more valuable or in-depth information. Offer these as downloadable resources in exchange for visitors' contact information.
• Install well-designed pop-ups or opt-in forms to capture visitors' attention. Offer content upgrades or lead magnets. Use clear and compelling copy to show the benefits of downloading the resource.
• Tailor content upgrades and lead magnets to specific audience segments. This increases the likelihood of conversion.
• Follow up with automated emails to nurture leads. Provide extra-valuable content and introduce your products or services to the leads.

Use Local SEO for Targeted Leads

Optimize the website for local SEO and lead generation for a business that serves a specific area, such as Las Vegas. This includes using location-based keywords and creating local business listings.

Local SEO attracts leads searching for products or services in a city or area. Here are ways to use local SEO for lead generation:

• Create a Google Business Profile (GBP) listing and optimize it. Include name, address, phone number (NAP), website URL, and business hours. Use relevant categories and keywords to create a compelling business description.
• Conduct keyword research to identify location-based keywords. Use these keywords in the website content, meta tags, headings, and image alt text.
• Make sure that your business information is consistent across local directories. Check out online review sites and industry-specific platforms.
• Develop content that addresses the needs and interests of the local audience. Use blog posts about local Las Vegas events, industry news, or success stories.
• Encourage satisfied customers to leave positive reviews and testimonials on the GBP listing.

Track and Analyze Performance

Check the performance of SEO and lead generation using analytics tools. Track key metrics such as website traffic, conversion rates, and lead generation sources. Analyze the data to identify which are working well and which need improvement. Here are techniques to track and analyze lead generation and SEO performance:

• Define clear objectives for SEO lead generation efforts. Increase organic traffic, improve conversion rates, or increase the number of organic leads.
• Identify key performance indicators (KPIs) related to the objectives. KPIs include organic traffic volume, bounce rate, time on page, and lead conversion rates.
• Use Google Analytics to track SEO metrics. This tool provides valuable insights into user behavior and traffic sources.
• Take advantage of the Google Search Console. Get valuable data on how the website performs in Google's search results.
• Use SEO tools or software to track the rankings of target keywords over time.

Summing Up

You can attract a targeted audience by combining SEO and lead generation strategies. Engage them with valuable content and convert them into potential leads. This integrated approach ensures that marketing efforts complement each other for higher sales and revenue.

Learn more about how to use SEO and lead-generation strategies to boost sales. Contact Digital Authority Partners (DAP) for the latest in lead generation.