Boost Your eCommerce Product Pages to a High SEO Score

Search engines account for 93% of online experiences. If your business is not set up for search engine optimization (SEO), you lose out on that 93% of potential. Lead customers to your business by optimizing the SEO of your product pages.

This article shares six key pointers for boosting the SEO score of your ecommerce product pages, just like an ecommerce SEO agency:

1. Researching keywords
2. Optimizing product images
3. Uniquely describing products
4. Implementing schema markup
5. Optimizing URLs
6. Encouraging reviews

There's a lot to discuss, so get ready to take notes. Let’s go!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Find and Use High-Impact Keywords

The foundation of SEO lies in understanding and using the right keywords. These are the terms your potential customers are typing into search engines.

• Importance of keyword research in SEO. Keywords act as the bridge connecting your product pages to the customers searching for them. By identifying and using the right keywords, you enhance the likelihood of appearing in search results when potential customers look for products you offer.
• Tools for keyword research. Many tools are available to assist in keyword research, such as Google Keyword Planner. These tools help identify high-ranking keywords, their search volume, and their competitiveness.
• Incorporating keywords in titles, headers, and product descriptions: Once you have identified the right keywords, incorporate them into your product pages. For example, if you sell organic dog food and one of your identified keywords is "organic grain-free dog food," you can do this:

Title: Organic Grain-Free Dog Food—25 lbs Bag

Header: Why Our Organic Grain-Free Dog Food is a Pooch Favorite

Product Description: Treat your furry friend to our nutritious organic grain-free dog food packed with all the essential nutrients for a healthy and active life.

Strategic and organic use of keywords in product pages helps search engines understand what you are offering. Doing so aligns your content with the queries of prospective buyers.

2. Supercharge Your Images for Faster Load Time

Images are crucial on ecommerce platforms. They provide a visual understanding of the product to the prospective buyer. However, images can also affect the speed at which your product pages load, which in turn has an impact on your SEO score.

• Importance of image optimization. High-resolution images may look appealing, but they can significantly slow down your page load time. A faster page load time enhances user experience and is a factor that search engines consider when ranking pages.
• Using relevant file names. Descriptively naming your image files helps search engines understand the image's content. For instance, instead of using a generic file name like "IMG12345.jpg," use a descriptive name such as "black-leather-jacket.jpg".
• Compressing images to reduce page load time. Image file size can be reduced by compressing them. This enables quicker page load time without compromising on quality. For example, using tools such as Adobe Photoshop or free online tools such as TinyPNG can help compress your images. 

Dedicate time to optimizing your images to both enhance your product pages' visual appeal and make them load faster. Search engines favor such web pages.

3. Craft Unique Product Descriptions That Sell

Creating unique and compelling product descriptions is a step you should never overlook. Not only do well-written descriptions boost conversion rates, but they also contribute significantly to your SEO score.

• Avoiding duplicate content. Search engines penalize duplicate content. Ensure each product description on your site is unique, even if the products are similar. For instance, if you have multiple colors of the same shirt style, each product page should have a unique description.
• Understanding the value of outstanding product descriptions. A well-crafted product description can captivate potential customers. It provides them with the information they need to make a purchase decision. It also allows you to incorporate keywords naturally, boosting your SEO.
• Using keywords in product descriptions. Incorporate relevant keywords in a natural and reader-friendly manner within your product descriptions. For example, if one of your keywords is “water-resistant hiking boots,” you can write this: 

“Tackle any trail confidently in these water-resistant hiking boots. Designed to keep your feet dry and comfortable no matter what Mother Nature throws your way.”

By creating engaging and unique product descriptions, you enhance the user experience and improve the SEO of your product pages. This effort provides better rankings, more traffic, and, ultimately, higher sales.

4. Implement Schema Markup for Richer Search Results

Schema markup, a code added to your website, helps search engines provide more informative results to users. When implemented correctly on your ecommerce product pages, it can significantly enhance your visibility on search engine result pages (SERPs).

Schema markup helps search engines understand the content on your page better. Including this code provides search engines with specific information about your products directly on the SERPs. These include details such as price, availability, and review ratings. This makes your listings more attractive to users.

Tools such as Google's Structured Data Markup Helper or platforms such as Schema.org can assist in generating and implementing schema markup code. They provide guidelines and resources to help you add schema markup to your ecommerce site.

Step-by-step Process of Applying Schema Markup to Product Pages

The following is a simplified process to apply schema markup:

1. Choose a relevant schema markup type for your product from Schema.org.

2. Use Google's Structured Data Markup Helper to generate the necessary code.

3. Add the generated code to the HTML of your product pages.

4. Test the implementation using Google's Structured Data Testing Tool to ensure it is correctly applied.

Embracing schema markup enhances the user experience and signals to search engines that your content is relevant and rich. 

5. Craft SEO-Friendly URLs that Drive Clicks

Creating clear and concise URLs is an often overlooked yet crucial step toward boosting your SEO score. Well-structured URLs make it easier for search engines to crawl your site and understand the content of your pages.

• Keeping URLs short and simple. Shorter URLs are easier to read and remember. For instance, a URL like "www.yourstore.com/mens-leather-jackets" is preferable over "www.yourstore.com/products/category1/item25."
• Including keywords in URLs. Incorporate relevant keywords to enhance SEO. For example, if you are selling vintage watches, a URL such as "www.yourstore.com/vintage-watches" is beneficial for SEO.
• Avoiding special characters. Avoid using special characters in URLs (e.g., &, %, $, @) because they can cause confusion and are not SEO-friendly.

You can follow the above guidelines to create URLs that are both SEO-friendly and user-friendly. An easily readable URL can entice more clicks, leading to better traffic and improved SEO scores for your ecommerce product pages.

6. Harness the Power of Customer Reviews

Customer reviews serve as social proof, showcasing the quality and popularity of your products. They also provide fresh, user-generated content for your product pages, which is valuable for SEO. Positive reviews build trust and influence potential buyers.

Strategies for Encouraging Customer Reviews

Let us explore various strategies for getting more customer feedback.

• Request reviews via email. Following up with customers post-purchase via email is a gentle nudge for them to leave a review. Personalize the email by mentioning the product purchased. Then, provide a direct link to the review submission page to make the process seamless.
• Offer incentives. People often need a little incentive to take the time to write a review. Offering discounts on future purchases or loyalty points is an excellent way to encourage reviews. Make sure to communicate the incentive in your request for a review.
• Make reviewing easy. The easier you make the review process, the more likely customers will participate. Include a straightforward star rating system and a simple comment box on your product pages. Ensure your review platform is mobile-friendly, as many users might access your site via their smartphones.

If you actively showcase customer reviews on your product pages and publicly engage with them, you build trust with potential buyers. This practice also improves your SEO score, driving more traffic to your site.

Summing Up

Elevate the SEO score of your ecommerce product pages by following these strategies. Take advantage of the organic traffic search engines provide to boost your sales. If you would prefer to leave it to an experienced ecommerce SEO agency, contact Digital Authority Partners today to leverage our SEO expertise.