Is Outsourcing Local PPC Management Worth the Money?

Should you outsource the management of your local pay-per-click (PPC) campaign? The short answer is yes, but the long answer is more complicated. Whether outsourcing this process is worth your money or not depends on many variables.

If you are considering working with a local PPC management agency, we are here to help. This guide explores the potential reasons you should outsource your local PPC management, including:

• Cost-efficiency
• Expertise and experience
• Focus on core operations
• Performance and results
• Technological advancements

There is a lot to discuss, so get ready to take notes. Let’s go!

If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!

Gaining Long-Term Success from Cost-Efficiency

It may seem easy to pick the cheaper option at the beginning of your campaign, but marketing campaigns are often long-term investments. When considering cost efficiency, you must look at initial and long-term costs. Let us go into more detail.

  a. Initial Costs

Setting up an in-house PPC management team entails a variety of initial costs. These include, but are not limited to:

• Hiring costs. Recruiting a team of PPC specialists requires a considerable investment. According to data from Payscale, the average salary for a PPC specialist in the US is around $44,660 per year. However, salary costs can fluctuate based on various factors, such as experience and the industry, and this data is limited.
• Setup fees. Besides the salary, you have to pay a one-time setup fee. This fee covers campaign setup, tracking setup, attribution setup, conversion rate optimization audit, full-funnel audit, and creative asset audit. This setup fee is generally around $1,500.
• Training costs. Training the in-house team to stay updated with the latest PPC strategies and technologies is essential for achieving the desired outcomes. 
• Technology and tool costs. Investment in the necessary software and tools for managing PPC campaigns is also part of the initial setup cost.

  b. Long-term Costs

Aside from initial costs, building an in-house PPC management team entails long-term expenses such as the following:

• Salaries and benefits. The recurring annual cost of salaries and benefits is a significant long-term expense. 
• Continual training. The digital marketing landscape is ever-evolving, and your in-house team will need continuous training and development to stay on top of the latest PPC strategies and technologies.
• Technology upgrades. As new tools and software become available, upgrading technologies is essential for maintaining a competitive edge in PPC management.
• Monitoring and analysis. Continuing costs involve monitoring and analyzing PPC campaigns. This ensures they perform well and can be optimized.

Harnessing Expertise and Experience for Optimal ROI

Managing a local PPC campaign requires a proper mix of expertise and experience. This combination is the key to simplifying complexities and maximizing return on investment (ROI). Below, we delve into how these two factors, especially when outsourced, can enhance the effectiveness of your PPC campaigns.

Outsourced PPC agencies have a team of experts with specialized knowledge in PPC management. A great example of this is Converse's "Domaination" campaign. 

Converse collaborated with marketing agency Anomaly for the innovative PPC campaign. Utilizing Google AdWords, they targeted low-cost, low-competition keywords relevant to teenagers. They did not just advertise products; they turned paid search into a fun game that involved their audience. 

Specialized PPC management agencies have experience across various industries, keeping them up-to-date with industry trends and best practices. This experience also teaches them proven strategies for better PPC campaign results.

Focusing on Core Operations for Enhanced Efficiency

The key to managing a business well is efficiently using resources for core operations. By outsourcing tasks such as managing PPC, businesses can save time and resources. This allows them to focus on what they do best. Let us discuss how outsourcing PPC management supports this endeavor.

• Increased efficiency. When you outsource PPC management, you can focus on important business tasks instead. Time otherwise spent on complex PPC campaigns can be directed to essential business operations.
• Cost-efficiency. Outsourcing allows the business to hire a group of experts instead of taking on individual employees, and to rely on an agency instead of filling an office. More and more firms are outsourcing essential and non-essential business functions to save on costs. 
• Enhanced performance. Focusing on core operations often enhances overall performance and competitive advantage. Outsourcing statistics for 2023 show that 45% of companies plan to increase outsourcing after the pandemic to access skillsets not available in-house or to diversify what is available to them.

Boosting Performance for Desired Results 

In PPC management, achieving desired performance metrics is crucial. Outsourcing to specialized agencies often yields better performance. Their expertise, experience, and access to advanced tools are pivotal. Below, we explore the impact of outsourcing local PPC management on performance and results.

  a. Performance Metrics

• Expert analysis. Specialized agencies have the expertise to analyze performance metrics accurately. They make data-driven decisions to enhance PPC campaign effectiveness.
• Optimization. Outsourced agencies can continuously monitor and optimize PPC campaigns. They leverage industry best practices and advanced tools for better performance.

  b. Adaptability to Market Changes

• Quick adaptation. Market dynamics are subject to rapid changes. Outsourced agencies often adapt quickly to these changes. This ensures campaigns remain effective.
• Real-time adjustments. With a grasp of market trends, outsourced agencies can make real-time adjustments. This maintains or improves performance in fluctuating market conditions.

Staying Updated with Emerging Trends and Technologies

PPC advertising and digital marketing as a whole are evolving rapidly. This rapid evolution requires businesses to stay current with the latest trends and technologies. Specialized local PPC management is often better equipped to ride the wave. 

In this section, we highlight how outsourced local PPC management harnesses the power of emerging trends and tech.

  a. Awareness and Adoption of Latest Trends

• Artificial intelligence (AI) and automation. AI and automation are gaining traction in PPC campaigns. They automate manual tasks, promoting efficiency and minimizing errors. Specialized agencies understand how to best harness these technologies.
• New platforms and ad formats. New platforms such as TikTok and the Metaverse are emerging. Along with this, new ad formats expand the PPC advertising landscape. Agencies adapt quickly to these changes, keeping campaigns contemporary and engaging.
• Advanced analytics and attribution. Accurate conversion tracking and attribution understanding are complex yet crucial. Specialized agencies possess the necessary tools and expertise for advanced analytics and attribution. They ensure clear ROI understanding.

  b. Leveraging Cutting-Edge Technologies

• Voice, visual, and video search. Voice, visual, and video search alter consumer-ad interaction. Voice search, virtual reality (VR), and augmented reality (AR) are notable new trends. Local PPC agencies can leverage these technologies for interactive and engaging ad experiences.
• Smart bidding and programmatic advertising. Technology is reshaping the bidding process in PPC advertising. Smart bidding and programmatic advertising continue to evolve. They optimize ad placements and bidding strategies for enhanced performance.

Summing Up

Outsourcing to a local PPC management agency is a prudent choice when navigating the PPC landscape. Digital Authority Partners excels in harnessing the latest trends to optimize your campaigns. Contact us today to elevate your PPC strategy and ensure a competitive edge in the digital marketplace. Your successful PPC journey begins here.