5 SEO Tips Bring Great Ranking to Helicopter Tour Companies

When someone searches for Las Vegas helicopter tours, a well-optimized website is more likely to appear at the top of search engine results pages (SERPs). This position ensures that the target audience sees the company and its services.

Search engine optimization (SEO) drives online visibility. A Las Vegas local SEO agency incorporates these five strategies to elevate the website’s position in local rankings:

• Refining local keywords.
• Creating Las Vegas-specific content.
• Building local links.
• Optimizing for mobile.
• Utilizing local schema markup.

Do you have a helicopter tour company that could benefit from a higher SERP placement? Continue reading to learn valuable tips and more. Let’s go!

Watch this video to learn about the Digital Authority Partners approach to local SEO!

Refining Local Keywords

Localized keywords make sure that your website appears in the search results of potential Las Vegas customers. They also help differentiate your helicopter tour company and attract customers searching for your services.

Here are ways you can refine your keywords for local SEO:

• Determine your ideal customers and where they are in Las Vegas. Being thorough with your customer identification gives you a more concrete idea of the best keywords to use.
• Use keyword research tools to find terms relevant to your area's helicopter tours. Look for keywords that potential customers might use when searching for your services.
• Incorporate your location into your keywords. For example, instead of just targeting "helicopter tours," focus on terms such as "helicopter tours in Las Vegas" or "scenic helicopter rides near Grand Canyon."
• Long-tail keywords are more specific and usually have less competition. They can also help you target niche markets compared to shorter ones.
• Look at the keywords that your competitors target. Identify gaps and opportunities to differentiate your business and focus on terms they might be missing.
• Once you have identified your target keywords, optimize your website's content to include these terms. The areas to update include meta titles, meta descriptions, headers, and page copies.

A refined keyword strategy paves the way to a higher local search engine ranking. If you need to improve your approach to local keywords, a Las Vegas local SEO agency helps. 

Creating Las Vegas-Specific Content

Las Vegas attracts millions of tourists each year. Many of them specifically look at helicopter tours for a unique experience. By creating content tailored to the area, you are catering directly to a large and relevant audience.

Implement these strategies to make your content more Las Vegas-centric:

• Develop individual landing pages targeting specific Las Vegas neighborhoods, landmarks, or attractions. Optimize these pages with relevant keywords and provide valuable information about helicopter tours in those areas.
• Ensure that your business has accurate listings on Google Business Profile and other local directories. For consistency, verify your business name, address, and phone number (NAP) across all platforms. Encourage satisfied customers to leave positive reviews on these platforms because they can significantly impact local search rankings.
• Create blog posts, articles, or videos that showcase Las Vegas-specific content. Share insights, tips, and recommendations that would be valuable to tourists visiting the area.
• Develop immersive virtual tours of popular Las Vegas attractions and landmarks that customers may experience online. Showcase how your helicopter tours offer a unique perspective of these iconic locations.
• Incorporate testimonials and reviews from past customers who have enjoyed your Las Vegas helicopter tours. Highlight their positive experiences and how your tours enhanced their visits.
• Share insider tips and lesser-known facts about Las Vegas landmarks, neighborhoods, and attractions. Position your company as an expert guide that helps visitors make the most of their visit.

These strategies help your local SEO performance in the long run since customers’ search questions are met with informative and relevant content.

Building Local Links

Links from websites based in Las Vegas make your business more relevant. Search engines value relevance when ranking sites. Local links improve your visibility for searches related to helicopter tours in Las Vegas.

Here is how you can build an effective local link strategy:

• Make sure that your business is listed on Google Business Profile, Yelp, TripAdvisor, and local Las Vegas directories. These listings provide valuable backlinks and improve your visibility in local search results.
• Connect with local bloggers, journalists, and influencers to feature your content and earn backlinks. The types of content they could feature include blog posts, articles, or videos showcasing the best helicopter tour routes.
• Pitch newsworthy stories about your helicopter tours to local media outlets, including newspapers, magazines, and online publications in Las Vegas. Being featured in local publications may earn you valuable backlinks and increase brand awareness among locals and tourists.
• Offer to write guest blog posts for local Las Vegas websites or blogs that cater to tourists or aviation enthusiasts. In exchange for valuable content, you can include a link to your site within the author bio or content itself.
• Create exclusive discounts or special offers for Las Vegas residents or visitors. Promote these offers on local deal websites, social media platforms, and community forums, encouraging users to visit your site to redeem the offer and potentially earn backlinks from deal aggregators.

Hiring a Las Vegas local SEO agency also consolidates your backlinking strategy so that you can focus on more business-centric aspects while still improving local SEO results.

Optimizing for Mobile

With the increasing use of smartphones, a significant portion of Las Vegas internet traffic comes from mobile devices. Optimizing your website for mobile ensures that you cater to this large user base.

Implement these tips for mobile optimization:

• Optimize your website for mobile devices with a responsive design that adjusts seamlessly to different screen sizes. Google prioritizes mobile-friendly sites in its search results, so having yours optimized for mobile users is advantageous.
• Optimize your website's loading speed for mobile devices because this is a crucial ranking factor for local and mobile searches. Compress images, minimize HTTP requests, and leverage browser caching to improve page speed and overall user experience.
• Mobile users expect fast-loading pages. Compress images, minify CSS and JavaScript, enable browser caching, and leverage content delivery networks (CDNs) to improve page load speed on mobile devices.
• Use compressed images and videos to reduce their file sizes without compromising quality. Consider lazy loading images and videos to improve page load times, especially for content below the fold.
• Avoid intrusive pop-ups that hinder the user experience on mobile devices. If you must use pop-ups, ensure that they are easily dismissible and do not cover crucial content.

Mobile optimization makes certain that your SEO strategy is not limited by device type and allows you to reach the most potential Las Vegas customers.

Utilizing Local Schema Markup

Local schema markup helps search engines understand the geographical relevance of your business. This makes your website more likely to appear in local search results when users are looking for helicopter tours, specifically in Las Vegas.

Here are some local schema markup strategies to use to improve local SEO:

• Implement LocalBusiness schema markup on your website to provide search engines with detailed information about your business. This helps search engines understand your business better and display accurate information in local search results.
• If your helicopter tours cover popular tourist attractions such as the Strip, Hoover Dam, or Grand Canyon, consider using TouristAttraction schema markup to highlight these destinations on your website.
• Las Vegas hosts numerous events and festivals throughout the year. If your helicopter tours are tailored around special events or occasions, utilize Event schema markup to provide details about upcoming tours or events.
• Implement Review and Rating schema markup on your website to showcase testimonials in search results. Positive reviews can boost your credibility and attract more customers.
• Anticipate common questions potential customers may have about your helicopter tours and create an FAQ section on your website. Implement FAQ schema markup to structure this content to make it eligible for display in Google's rich snippets.

Las Vegas local SEO agencies typically have experts in schema markup and structured data, so consider partnering with them for the best results.

Summing Up

Following these SEO tips can significantly boost the ranking of helicopter tour companies in search results. Consider hiring a Las Vegas local SEO agency to help you implement these strategies.

Ready to improve your SEO outcomes? Contact Digital Authority Partners (DAP) today and start using innovative SEO strategies to drive revenue.