File a Motion for Growth: Expert CMO Services to Expand Your Law Firm

Discovery begins here: Uncover new client pipelines with expert marketing leadership. Our Fractional CMOs will win you clients.

Legal marketing is complex, demanding both creativity and knowledge of regulatory guidelines. That’s where a fractional law firm CMO (fractional chief marketing officer) comes in as your creative co-counsel. Fractional CMO services bring precisely what’s needed to the table—not less or any excess.

Fractional CMOs have the expertise of a full-time hire but work with a few clients at once, allowing firms to hire them at a reduced cost on a part-time basis. You get the big marketing firms’ playbooks without the full-time commitment or six-figure salary. Legal marketing can be a high-stakes game; a Fractional law firm CMO knows just how to play it.

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Achieve higher marketing ROI with Our Law Firm Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit.

Increased online leads by 50% for a healthcare SaaS product & device manufacturer.

Watch this video to learn about the Digital Authority Partners approach.

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Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

Call or Text: (888) 846-5382

The Case for Digital Authority Partners: Your Law Firm’s Fractional CMO Expert

Legal Marketing Leadership

With 50+ law firms generating over $275M in revenue under our CMO leadership, we know what it takes to fuel your practice's growth in a competitive market.

Law Firm Marketing Focus

Our fractional CMOs specialize in legal marketing, driving up to threefold revenue growth and doubling qualified leads for AmLaw 200 firms.

Custom Growth Blueprints

We build data-driven strategies tailored to each practice area, ensuring high ROI while upholding legal standards.

Complete Marketing Control

From strategy to action, our CMOs apply proven tactics to cut marketing costs by 40% and double case volume.

What Our Clients Say About Us

“Digital Authority Partners has been exceptional in elevating our online presence. Their team is responsive, professional, and highly skilled. They've successfully moved us up substantially in our firm’s Google rankings while improving visibility and driving more traffic to our site. Their team goes above and beyond to ensure satisfaction. Their expertise in digital marketing is evident in the results we've seen. Highly recommended!”

Mark Altemose CEO and Managing Partner at Cohen, Feeley, Altemose & Rambo

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

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Find out how a Law Firm Fractional CMO can grow your business. Book a consultation today!

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Law Firm Fractional CMOs Today

Scheduling a call with a DAP Law Firm Fractional CMO for legal advertising today can support your organization as you support your fellow residents.

How Our Law Firm Fractional CMOs Can Help Your Law Firm Succeed

It’s nearly impossible to rely on word-of-mouth referrals alone. People out there need your help, but they might not know it yet. An exclusive fractional law firm CMO from DAP can get your unique messaging and brand in front of the right people.

1
Performing an audit

DAP's legal fractional CMO begins by evaluating your existing marketing strategy, identifying strengths, and determining opportunities for positive changes.
2
Creating a 12-month marketing roadmap

After our first step, we'll devise a strategic, data-driven, 12-month roadmap tailored to your particular practice. We outline our clear objectives and the practical measures to attain them.

But don't worry, we're not married to this plan. We can adjust and pivot as needed so you're always moving on the freshest, most relevant data.
3
Optimizing your online presence

The importance of a strong digital presence cannot be understated. Our digital marketing specialists keep your brand captivating and relevant while they target your target clientele.

Websites are more complicated than ever. Does your site have an SEO-friendly blog? Is your Google My Business page optimized? Think about the loading speed—both desktop and mobile. Speaking of mobile, mobile optimizations matter more now with Google’s ranking algorithm. You need someone who knows your website from the backend to the frontend. Let our fractional law firm CMOs be your database.
4
Improving marketing automations

Our legal fractional CMOs are industry leaders in marketing automation. They assess existing systems and uncover ways to improve them. They look to tried-and-true as well as new and emerging tools and technology to better facilitate client interactions and efficient operations.
5
Implementing powerful search and media strategies

A fractional law firm CMO is experienced in creating and implementing cutting-edge strategies in social media and SEO so that your legal practice stands above the rest.
6
Updating branding, content marketing, and PR

After a catastrophic injury, workplace accident, or other incident involving liability, people want someone they can trust. That’s why brand identity is vital to establishing a law firm as a local authority. Our fractional CMO can fine-tune your branding for possible pathways to increase client satisfaction and shine a light on you as a source of light people turn to in their darkest moments.
7
Hiring top talent for your marketing department

Marketers are not uncommon these days, but legal marketers can be. Luckily, our fractional CMOs have deep wells of contracts and colleagues. Hiring the right marketing team is a challenge, but not for our fractional CMOs. When it comes to recruiting, hiring, training, and scaling a top-notch team, you can rely on DAP.
8
Monitoring KPIs and optimizing marketing spend

Consider legal fractional CMOs as your guide in managing marketing budgets within legal parameters. With a focus on tracking KPIs and refining strategies, they keep a constant watch on budget allocation. DAP's legal FCMOs build comprehensive marketing and growth plans that are as sustainable as they are ambitious.

Law Firm Fractional CMO
Frequently Asked Questions

What is a fractional law firm CMO?

A fractional CMO advises companies on a part-time contractor basis. At DAP, we have fractional CMOs who specialize in legal marketing and advertising. Their depth of knowledge in law firm marketing and in critical local areas helps them create campaigns unlike any other.

Why should a legal firm hire a fractional CMO?

A legal firm should consider bringing in a fractional CMO for several reasons. To start, it’s a cost-effective solution (compared to hiring a full-time CMO). Fractional CMOs have all the expertise of a full-time CMO with none of the overhead costs. A fractional legal CMO ushers in fresh perspectives and industry insights, helping law firms stay competitive and adapt to market and digital advertising trends.

Can a fractional CMO for law work remotely?

Yes, as part-time contractors, fractional CMOs are the prime candidates for remote work. You won’t be responsible for anything like relocation fees, much less insurance premiums or a full-time hire’s notable salary requirements.

Can a fractional CMO for law offices help with lead generation and customer acquisition?

Yes, a fractional CMO specializing in law can lead the charge in lead generation and customer acquisition. Thanks to their extensive marketing experience across a range of channels and familiarity with the legal industry’s unique needs and audience, they are perfectly suited to attract and convert prospects into customers.

How do I get started with a legal fractional CMO firm?

It’s a breeze. Just call up DAP, email us, or submit our contact form, and we’ll set up an introduction. We’ll present what we think we can help you with, and you get a chance to see how we can grow your firm.

What does a fractional CMO for law offices do?

No two law firms are exactly the same, and no two firms need the same marketing services, either. A fractional CMO for the legal industry combines several factors unique to a law office, like industry type, state and federal guidelines, and local demographics for marketing to create a custom, cohesive strategy that’s second to none.

How much does a legal fractional CMO cost?

Salaries for fractional CMOs can vary. Usually, they land in the low to mid-hundred dollar range. Full-time CMOs typically look to take home six figures, minimum.

How long does it take to see results with a fractional legal CMO?

Of course, the results vary, but previous clients have noticed results in anywhere from a few short weeks to months.

Is a fractional CMO a cost-effective solution for smaller and mid-sized law firms?

Fractional CMOs are a great option for smaller to mid-sized law firms to see bigger results with a smaller budget. You can access the same people advising the marketing departments at Fortune 500 and Fortune 1000 companies at a fraction of the cost.