A Fractional CMO’s Guide to Establishing a Robust Digital Marketing Presence in Atlanta

Digital marketing, like every other field, keeps on evolving. It’s now possible to reach more people than ever before. Between the internet and social media, nearly anyone can be a possible customer.

This is the kind of power that modern digital marketing has. Cities like Atlanta are making the most of this, taking hold of the opportunity to reach wider audiences.

The ATL has one of the strongest economies in the United States, with more than 75% of the Fortune 1000 companies calling Atlanta home. With thousands of companies in almost every industry thriving in Atlanta, the rise of digital marketing has increased the level of competition among Atlanta businesses. Now more than ever, it’s important to stand out with so many big fish in the pond. 

This makes the role of the Atlanta fractional CMO all the more important. With their marketing expertise on your side, your business is in a far better position to establish a robust digital presence—strong enough to compete with the big names in your industry.

Continue reading for six Atlanta marketing tips to help transform your business in this competitive digital era.

Wondering how an Atlanta FCMO can help your digital marketing plans? Watch this video for more!

6 Atlanta Marketing Tips That Will Lead to a Strong Digital Presence

Atlanta is a great place to start a business, and with the right digital marketing techniques, it might grow bigger than you ever imagined. 

Here are six Atlanta marketing tips that can lead to a strong digital presence:

1. Have a Clear Understanding of the Atlanta Market

Understanding the Atlanta market is the first step to finding your place in the city’s business landscape.

In this step, you can ask yourself questions like:

• What industries are thriving in this city?
• What local regulations impact businesses in Atlanta?
• Who are the major industry competitors in Atlanta?
• What target audiences can you reach in Atlanta?

Once you have all the information on the market, you can adapt the marketing strategies accordingly to resonate with the local customers. Creating buyer personas is part of this. When you know who you’re trying to reach, you’ll better understand how to try to reach them. That can be especially true for social media.

2. Improve Local SEO

Google is the most reliable tool for searching for anything and everything, including businesses in Atlanta. However, to claim the number-one spot, it’s time to master local SEO.

Simply put, local SEO increases your online visibility and rankings on search engines in your local area. In this case, you want your business to rank on Google among Atlanta search results. This helps Atlanta residents find your brand easily.

Local SEO has many moving parts, so it is essential to remember these steps that will help improve rankings.

Here are four ways to give your local SEO a boost:

Create a Google Business Profile

Your Google Business Profile should be one of your priorities. Listing your company here is one of the first steps to getting your company in the top ten spots on Google. Without this profile, a business might as well be practically invisible to the search engine and potential customers.

You can create this profile by creating a Google account and supplying the necessary information, such as your business name, address, and contact details. You’ll then clarify if you’re a service provider or a storefront. Eventually, Google will ask you to verify this information, often with a postcard. Ensure that all information here is consistent across all platforms.

Local Keyword Research

For your site to rank, you need the right keywords. Tools like Ahrefs and Semrush are good choices for finding local keywords.

In the case of Atlanta, search for keywords related to your Atlanta business and find those with high volume and low difficulty. These are low-hanging fruit that you can utilize since they are less competitive.

For example, if you use “daycare center in Atlanta” as your seed keyword, you will receive a long list of related keywords. Find the ones that are most relevant to your business.

Use NAP Citations

NAP stands for name, address, and phone number. These details make it easier for Google to find your business. It also gives customers the necessary information to learn more about your business.

Like your Google Business Profile, ensure these details are consistent across all online directories, down to every word’s spelling. For example, if your company has the word “Ltd.,” do not change it to “Limited” on other platforms.

Manage Online Reviews

Reviews are one of the best ways to gain trust and credibility as a business. The better the reviews are for your business, the more trustworthy it will look to Google, allowing you to rank higher. 

Ask as many customers as possible to leave reviews on your business, whether positive or negative. You may ask them personally after they make a purchase or via automated email.

Respond to negative reviews as well. No company is perfect, and dissatisfied customers are inevitable, but you can handle these with professionalism and care. After all, a company that responds well to criticism is always better than one that doesn’t.

Content and Link-Building

One of the best ways to keep a site fresh is through regular blog posts. These posts can cover anything related to your business, such as how-to guides and product reviews.

With good content comes good backlinks as well. You can reach out to relevant, high-authority sites and ask for link-building opportunities to help increase your credibility. Remember to use the appropriate anchor text as well.

3. Build and Maintain Your Website

Your website is the face of your business. This place is where you will showcase who you are, what you can offer, and how you are better than others.

Conduct regular site audits looking for issues like broken links, missing meta descriptions, H1s that are too short or too long, and many, many more.

Here are a few website maintenance tips to remember:

Optimize On-Page SEO

On-page optimization involves everything on your webpage, like anchor text, content, links, images, and more. Conduct regular site checks to ensure all these elements are complete and correct.

It helps to keep a checklist of on-page SEO requirements. Here is an example of a rough checklist of things to consider:

• Use the primary keyword throughout your content
• All internal and external links are working and have the appropriate anchor text
• All images have an alt text
• Content is under the appropriate headings
• Title tags and meta descriptions are complete and contain the main keyword

Keep Content Updated

Regularly review your content to see if everything is up-to-date. This may include updating statistics, product descriptions, or even NAP details. Keep content fresh by creating new and recent content that is relevant to users.

Monitor Site Performance

Site performance can have a significant impact on the user’s experience. For example, if a page is too slow, the user may click off.

Conduct a site audit to check for anything that affects the site’s performance. Improvements may include compressing text and images, deleting unused plugins, and having the top code load before the bottom.

Additionally, ensure your site is fully functional on mobile devices to give users a seamless and hassle-free experience. 

4. Engage on Social Media

Social media engagement and management are critical to many companies ’ game plans. Millions of people are on social media, making it the perfect medium to reach out to your Atlanta audience.

Fractional CMOs are proficient at devising social media marketing campaigns that improve visibility and brand awareness. They can share more Atlanta marketing tips and even build out your whole marketing strategy. Your Atlanta marketing expert can help you leverage the power of social media through targeted ads and easy communication between customers.

Speaking of communication, social media is the perfect place to respond to customers personally, which can increase overall customer satisfaction and retention. Customers can use social media to share their reviews and feedback, which is always necessary for the business to grow.

5. Look for Guest Posting Opportunities

Guest posting is writing and publishing an article on someone else’s website. When an external website features your guest post (and a link to your website), it can boost your domain authority. 

The goal of guest posting is to increase your authority as a credible source of information and a prominent name in your industry. A higher domain authority suggests new content uploaded to your site will rank higher since Google trusts your site more.

6. Utilize Online Directories

How can we expect customers in Atlanta to find our companies if they’re not listed anywhere? This is where local online directories come in handy.

Online directories are useful for new businesses looking to improve their digital presence. Popular online directories include Better Business Bureau, Yelp, and Foursquare. 

On these platforms, you must create a business profile for it to appear on the search results. This method is similar to listing a new location on a map to make it easier for people to find. Not only do online directories help Atlanta customers find your business, but they also provide details as to what your business is.

When your business is listed on the search engine, customers can find helpful information, such as contact details, reviews, directions, and operating hours.

Get Atlanta Marketing Tips Built Just for You

Atlanta fractional CMOs provide high-quality services at low prices. You can save on costs and hire them for a limited time only. Take note that the fractional CMO hourly rate can vary depending on who you hire.

You can always find one at a trusted Atlanta digital marketing agency like Digital Authority Partners. By choosing DAP, you can have all the tips and tricks you need at your disposal. Our talented fractional CMOs are the best in the game, and they have the resume and portfolio to prove it.

If this sounds promising, send us a message to get started!

Sources:

About Atlanta, GA | Emory University Goizueta Business School

FAQ: What is a buyer persona? | Southern New Hampshire University

Get Listed on Google | Google Business Profile | Google

Alt Text for Images – Accessibility Guidelines | Dallas College

Biggest social media platforms by users 2024 | Statista