How Does a New York Fractional CMO Improve Your Manufacturing Business Marketing?

New York City’s manufacturing industry is booming with advanced technologies and equipment that allow companies to thrive and produce high-value goods more efficiently.

With the right marketing tools or strategy, these companies can capitalize on the opportunity and reach their target audience. This is especially true as more companies emerge and compete for a spot in New York City’s cutting-edge manufacturing environment.

Growing companies don’t always have the budget for a full-time chief marketing officer (CMO), which averages around six figures, but they still need the marketing expertise to compete with industry big names. The solution? Hire a New York City fractional CMO to lead the way!

Fractional chief marketing offers are ideal for your team when you want to experience the benefits of expert marketing for manufacturers on a budget.

Continue reading this guide to learn how a New York FCMO can help your manufacturing company succeed in a crowded market.

What is a Fractional CMO?

A fractional chief marketing officer (CMO) is a marketing professional hired on a part-time or contract basis. They help growing businesses create and execute marketing campaigns without the commitment of a full-time CMO. These marketing experts provide businesses with a clear direction, which can benefit growing companies with limited budgets.

The services of a fractional CMO span many areas in marketing, such as:

• Branding and identity
• Market research
• Customer and competitor analysis
• Data gathering and analytics
• Campaign creation and execution

7 Reasons To Hire a New York FCMO for Manufacturing Companies

New York City is a busy place where manufacturing companies are hard at work to stand out from the rest. This emphasizes the need for solid marketing strategies to rise above the competition.

One of the best ways to achieve this is having a fractional CMO put said plans in motion. Listed below are seven reasons to hire New York FCMO for manufacturing companies:

1. Access to Marketing Expertise

Some manufacturing companies in New York have limited expertise in marketing and no dedicated chief marketing officer to rely on. Fractional CMOs are the best people to fill this gap in a cost-effective way.

Fractional CMOs bring a wealth of experience that helps companies create concrete and effective marketing campaigns. They develop tailored marketing strategies and make data-driven decisions that align with your company’s goals and answer to your unique needs. 

Not only do they have knowledge and experience, but they also have the necessary tools and resources to help support your marketing campaigns. Some of these resources may include specialized tools to streamline your marketing efforts and access to a network of fellow marketing professionals who provide additional guidance and support.

2. Boost Online Presence

Nowadays, it would be rare to find a company that doesn’t have its own social media page or a dedicated website. These are some of the most crucial things to have in order to survive in a competitive market.

Fractional CMOs have a clear understanding of various digital marketing methods. Using their knowledge in these areas, they can create campaigns that drive traffic to your company’s website, increase online visibility, and maintain customer relationships.

Let’s break down some common ways an FCMO can help boost your online presence:

Google Business Profile

For new businesses, starting a Google Business Profile (GBP) is essential to having your name reach more potential customers. Think of a GBP as having your name in Google’s phone book; it is how customers can easily find and contact you.

A Google Business Profile also increases your chances of landing on Google’s Local Pack, which is the first three local search results on the search engine. This way, customers can see your name first, making you more credible as a business.

Search Engine Optimization

Search engine optimization or SEO helps your website rank higher on the search engines. FCMOs help you come up with a keyword research strategy that allows you to target high-volume keywords. Doing so helps you determine and target specific keywords that users are searching for.

Apart from finding the right keywords, SEO also involves creating relevant and valuable content for your readers. Content helps your site gain authority on the search engine, ultimately increasing your ranking and allowing users to view you as a valuable resource.

Content Creation

Content comes in many different forms, such as blog posts, newsletters, case studies, e-books, or videos. These share useful information that you can share with your customers and build up your digital presence. Blogs are also a vital part of most SEO strategies, along with other long-form content like landing pages.

A New York FCMO creates a marketing strategy that determines what kind of content to create and where to post it for the most traction.

Email Marketing

Email marketing is one of the most effective ways to reach wider audiences. Email marketing has a high return on investment (ROI) and is worth billions of dollars as an industry. 

Your manufacturing company can utilize the ease of communication and the large number of people with email addresses to promote your business and services and stay in touch with your customers.

You can increase your customer base by practicing open communication and engagement with users. One way is through regularly scheduled newsletters that inform and educate your audiences. You can also use emails to update your customers on new product deals and discounts. 

Generally, best practices involve email segmentation—dividing customers into smaller subsections to ensure each dollar is spent wisely. Taking into account demographics, spending behaviors, location, and more means getting the right emails in the right inboxes. Your FCMO is an email marketing expert and can tell you more about your specific company and email campaign. 

3. Marketing Leadership

FCMOs play an instrumental role in serving as these companies’ marketing mentors. They are in charge of overseeing the entire marketing process and providing objective insights on how to proceed.

Additionally, if a company fails to reach their goals or does not see any measurable results, FCMOs have advice and solutions on how to improve and readjust their campaigns.

Aside from helping companies fix their mistakes, fractional CMOs may serve as a team’s source of inspiration in marketing efforts. They motivate and encourage the team and give them the confidence to push themselves beyond their comfort zone. Your manufacturing FCMO can also hire, onboard, and train new employees (or train current team members).

4. Conduct Market Research

Knowing your audience and their needs, interests, and preferences is key to creating a powerful marketing campaign. Fractional CMOs use their skills in customer segmentation to determine customers’ specific needs. They analyze a customer’s behavioral patterns based on factors such as previous interactions with the brand and purchase history.

Fractional CMOs are adept at analyzing the competition to help your business stand out. This analysis reveals how competitors approach their marketing and how your company can outpace them. They leverage the information gathered to come up with ways you can strategically position yourself in the market and differentiate yourself from the competition.

5. Manage Product Launches

A successful product launch requires careful planning, execution, and the right resources, which a fractional CMO can help provide. Fractional CMOs help execute product launches by analyzing the market. They assess your current customer base, competitors, and current market trends that could affect the overall campaign.

For your product to get more attention, FCMOs utilize multi-channel marketing to reach wider audiences. This process involves using different platforms such as social media, email, and traditional media and creating personalized messages that connect with customers. They also work closely with the product team to highlight the product’s unique selling proposition and devise ways to communicate this to the public. 

Another New York FCMO responsibility is to help establish clear goals and KPIs to guide the entire campaign. They analyze different metrics to measure the campaign’s success as well as identify areas for improvement. These metrics may include conversion rates, customer engagement, and return on investment.

6. Create a Strong Brand Identity

The manufacturing industry is growing, with more and more companies emerging and tightening the competition. The best way to make yourself stand out is to create a strong brand and identity. Fortunately, fractional CMOs are no strangers to this challenge.

Every company needs a strong brand to distinguish itself from a saturated market. A New York FCMO for manufacturing companies can help build your brand from the ground up until you have a signature look and identity that resonates.

Fractional CMOs start this process by learning more about the company and its history and values. They also help you come up with a mission statement and vision that tells customers exactly who you are and describes your company’s goals.

Apart from your brand’s values, every company needs a distinct appearance that helps people recognize them instantly. Fractional CMOs help brands create their signature logo, colors, typography, and other visual elements that convey brand identity.

7. Optimize Marketing Budget

Marketing uses up a lot of financial resources that some manufacturing companies do not have. Sometimes, that budget goes into product development or other essential needs until you have little to nothing left to carry out strong marketing campaigns.

Fractional CMOs are proficient at allocating budgets and resources. They achieve this by analyzing the company’s current financial situation and coming up with plans that fit their financial capacity. FCMOs help reduce unnecessary expenses and use these funds for more important matters like marketing. FCMOs work hard so that every dollar spent goes into contributing to measurable growth. 

Hire a New York FCMO for Manufacturing Companies With Digital Authority Partners

All manufacturing companies deserve an equal chance to stand out and reap the rewards of a strong marketing campaign. If you feel like your company could use a helping hand, look no further than Digital Authority Partners.

Digital Authority Partners is a New York City digital marketing agency that connects you to a wide network of fractional chief marketing officers. With years of experience under their belts and a keen understanding of various industries, these professionals will help drive your company to new heights.

Are you ready to embark on a new journey with a fractional CMO? Send us a message to get started!

Sources:

Welcome to a Business Profile on Google | Google Business Profile

Best Practices for Email Marketing Campaigns | Santa Clara University

Email Marketing Best Practices: Personalization, Segmentation and Automation | Raymond A. Mason School of Business

What Is Customer Segmentation? | TechTarget

Creating Success In Multi-Channel Marketing | Washington State University