Amy Parker
Increased brand awareness 20% per year by developing integrated marketing plan, building first digital advertising program, along with traditional media while maintaining marketing spend for regional grocery chain.
Building on mature direct advertising program for national craft chain, instituted customer analytics approach to segment, measure and target specific customers resulting in +20% improvement in response rates. Focused on understanding and leveraging customer shopping behavior and interests.
Drove positive same store sales +8% for large regional pet specialty retailer by developing first annual marketing planning process. Includes first integrated marketing plan: legacy print program, digital advertising, targeted email, promotional radio, direct mail & in-store merchandising programs.
I provide strategic and operational marketing solutions across diverse industries. Drawing from my experience as a CMO and marketing leader at several nationally recognized brands—including Taco Bell, Smart & Final, Toys R Us, Sears Holdings, and Pet Supplies Plus—I deliver instant value to marketing organizations seeking to drive growth and achieve their goals.
With over 8 years as a fractional CMO and marketing consultant, I have successfully developed and executed brand, digital, and CRM strategies that help clients increase revenue, reduce costs, and build brand awareness.
My passion lies in uncovering the unique story behind each brand and amplifying it across consumer touchpoints to boost sales and foster customer loyalty. I have a proven track record of delivering results, from increasing top-line growth and driving e-commerce sales to optimizing marketing spend. I believe that effective marketing requires collaboration and transparency across organizations, and I prioritize building positive, productive relationships to achieve shared success.
I have developed a strong business and financial acumen that enables me to quickly identify the key drivers of sales and profitability.
Marketing
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