Atlanta Content Marketing Agency Services

Customers are the heart of every business, so building brand loyalty is essential for long-term success. Our in-depth marketing audit starts off with customer research, assessing how they perceive a brand. We look at a company’s strengths, opportunities, and market threats to map out an easy journey to your goal ROI. 

The customer journey allows us to understand shoppers’ psyches and motivations for engaging (or not engaging) with a brand. Documenting their journey throughout the sales funnel from prospect to purchase allows us to intervene and implement appropriate strategies as they progress. Using data tracking and analytics, we observe buyer behavior to identify ways to encourage brand engagement. 

The end goal for most businesses is customer retention. After all, it’s more costly to bring in new customers than keep existing ones. To get here, focus on brand experience. DAP’s Atlanta content marketing agency​​ looks at engagement in every step of the marketing funnel, setting the stage for success. 

Personalization is a key aspect of attracting and retaining high-value customers. Since it’s hard (impossible) to personalize strategies for every shopper on the planet, we carefully segment audiences, allowing us to tailor content to specific (and hyper-specific) groups as they interact with your brand. Then, we address customers’ pain points as they move through the marketing funnel. We track these interactions to better understand how we can reach and convert new leads.

Captivate your target audience with rich, engaging content that elevates their user experience. Our writers and editors vary content pieces to keep them compelling and interesting by identifying what resonates most with your prospective customers.

Our SEO audit aims to analyze your existing on and off-page SEO components to identify areas for improvement. We’ll strategize and look at on-site SEO techniques, like using powerful keywords, mobile-first formatting, and more to drive organic traffic. Technical SEO looks into the backend of a website to see what is needed (broken links, site speed, URL structure, and more).

Thanks to technology, we can personalize content more than ever. Specific blogs are geared towards certain users or certain points of the marketing funnel. Google Analytics and other programs, like heat maps, help us see how customers view your site. 

Marketing plans guide your business’s goals, vision, and mission. We set marketing plans up in 12-month timelines so we can always think a step ahead (which also makes it easier to redirect campaigns in the case of local or global events and trends).

We’ll work closely with your marketing team to set objectives for your content strategy. Each content piece leads into the next, making it easier for prospects to identify and engage with your brand. 

Communication is fluid, and so are our strategies. We’ll design strategies to suit your needs, whether you use one or several communication channels to target prospects at varying stages in the content funnel. The combined strategies tie in with the overall marketing strategy.

Stay organized and allow team visibility with a content calendar. This tool helps you plan and share content so everyone at your organization stays in the loop. The calendar allows you to record and visualize strategies, including brand marketing goals and objectives.

Our specialized marketing tools and processes help teams of all sizes manage and maximize new and existing content. With our internal and external CRMs, remote calls, and work tracking, we stay on top of what’s coming and keep an eye on our detailed logs of what’s been done. 

Traffic and conversions are critical (and often related) marketing metrics. These two key KPIs are the cornerstone of digital marketing efforts. One can’t exist without the other. To encourage conversions, you must have effective marketing strategies to continually drive traffic to your website. 

The ultimate goal of content marketing is for prospective customers to engage with your brand by taking action, such as purchasing or subscribing to a newsletter. In marketing terms, it is turning a lead into a conversion. In addition to achieving this, we can help identify further conversion opportunities and apply strategies to implement them.

Analyzing user behavior by monitoring their responses to your site and content helps understand their motivation and predictability. Using this information, we optimize your site for traffic and conversions.

Incorporating backlinks into content helps drive traffic from external, authoritative sites established as industry leaders. Their credibility lends to your site’s value as a trustworthy source and also increases your chances of ranking higher on search engine results pages.

When it comes to creating high-quality, compelling, and informative copy, our writers deliver. They understand the importance of capturing the reader’s attention while aligning their copy with your content strategy and business objectives.

With guest posting, we build your online reputation by providing a reliable site with updated content (often in the form of articles). This article features links to their site and credible sites (like newspapers or well-regarded universities). In return, they allow us to include a link to our client’s site and a mention of the group. 

A healthy backlink profile is one of the important indicators to Google that your site is a trusted resource and deserves a bright, sunny spot at the top of SERPS. This agreement is mutually beneficial for both parties and an effective way of earning trust from notable sites and potentially ranking highly on SERPs.

High-quality content is meant to be shared, regardless of the type of content. Whether it’s a social media post, blog, article, or white paper, people are more likely to share it, and (fingers crossed) it goes viral and picks up new leads. 

Rely on our content team to create strategies to boost your email and advertising channels. They’ll work on ways to optimize these channels to ensure maximum ROI. Our emails look stunning, include carefully placed and written CTAs, and are easily read by meeting ADA requirements for email accessibility.