Bert Harkins
Bert Harkins is a seasoned leader in building, guiding, and optimizing revenue-generating teams for organizations spanning startups to Fortune 500 companies. Bert is often called upon by executive teams, boards, and investors to serve in interim or fractional roles as Chief Revenue Officer (CRO) or Chief Sales Officer (CSO). He consistently drives growth and operational excellence.
His areas of expertise include go-to-market strategy, revenue operations, and lead generation, as well as developing sales playbooks and coaching sales managers. His approach emphasizes revenue optimization and enablement, ensuring that each team operates efficiently and achieves ambitious targets.
Throughout his career, Bert has built and managed large-scale sales enablement functions, supporting diverse sales teams with resources for proposal development, lead management, and sales training. In one role, he established a global team to streamline hiring and onboarding, significantly reducing time-to-productivity for new hires. In another, he developed a shared Commercial Sales function to improve market coverage and increase new business growth by serving multiple sales teams.
Earlier in his career, Bert held senior roles in strategic marketing and regional sales management, building foundational expertise in sales strategy and market positioning. He holds a BA and an MBA with dual concentrations in Finance and Marketing from the University of Tennessee, underscoring his deep business acumen and commitment to delivering impactful revenue growth across industries.
- Go-to-Market Strategy and Execution
- Revenue Optimization
- Revenue Operations Management
- Sales Playbook Design and Development
- Targeted Lead Generation
- Enterprise and Commercial Sales Growth
- Sales Manager Training and Development
- Comprehensive Sales Enablement
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