Rich Makover

Rich Makover is the trusted partner your business needs to achieve transformative revenue growth. As an accomplished executive sales leader and fractional Chief Revenue Officer (CRO), Rich brings decades of experience helping organizations—from Fortune 500 companies to private equity-backed businesses—unlock their full potential. His ability to deliver measurable results, craft innovative go-to-market strategies, and lead organizational turnarounds makes him the perfect choice for businesses looking to accelerate growth and overcome complex challenges.

Rich’s expertise spans industries including beauty, jewelry, home goods, and watches, and he has led B2B, direct-to-consumer (DTC), and eCommerce channels with exceptional results. At Citizen Watch America, he managed full revenue and sales responsibility across iconic brands such as Citizen, Bulova, and Frederique Constant, driving growth through strategic leadership across diverse sales channels. At Frederick Goldman, the largest U.S. bridal jewelry company, Rich restructured key departments and introduced a new business model that boosted profit margins by 300 basis points, improved operational efficiency, and accelerated time-to-market—all within his first 100 days. These results speak to his ability to act decisively and deliver immediate impact.

Rich excels in building and executing strategies that transform businesses. At Avon, he led a $2.3 billion sales organization through a major transformation, introducing digital lead generation, modernizing sales operations, and ensuring alignment across marketing and sales. His leadership in transitioning to a multi-level marketing structure was not only successful but adopted globally, underscoring his ability to lead large-scale change. At A.T. Cross Company, Rich revitalized a private equity-owned brand by modernizing its sales and marketing operations and spearheading new product launches that repositioned the company for growth.

What sets Rich apart is his ability to combine visionary strategy with a hands-on approach to leadership. He doesn’t just create plans; he executes them, aligning teams, building trust, and ensuring sustainable results. Beyond his business acumen, Rich’s passion for mentoring future leaders through programs like “Teammates For Life” reflects his commitment to excellence, growth, and empowering those around him. When you need a CRO who can deliver transformative results, motivate teams, and create a lasting impact, Rich Makover is the right choice.