City of Springfield

Digital Authority Partners created two market research and consumer research reports to help the city of Springfield attract entrepreneurs and high-paying jobs through a tech hub and high-speed broadband initiative. These reports supported the city's Rebuild IL grant application and provided insights into broadband feasibility and optimal locations for the tech hub. The findings were presented to the Springfield City Council, positioning the city for future growth and revitalization.

Helping Springfield innovate and attract more entrepreneurs

Government

Technology

Digital Strategy

Background

The mayor’s office of Springfield, IL wanted to attract more high paying jobs to the city. He wanted to do this through providing free high-speed broadband to the city with the help of a Rebuild IL grant from the state, and through the creation of a tech hub. The city of Springfield enlisted DAP to study the feasibility of high-speed broadband for Springfield, and the potential benefits a digital hub could contribute towards the city’s goal of revitalizing Springfield.

Discovery

DAP wanted to form a compelling argument for why Springfield should receive a Rebuild IL grant. On the broadband side, we examined cases of other cities with high-speed broadband, comparing their results to underserved areas of Springfield that would benefit from better digital infrastructure, while also examining the potential challenges. To understand how to bring more high-paying jobs to the city, DAP explored how a new tech hub would impact job creation, researched optimal locations for the tech hub, and suggested promotional strategies to attract interest and investment in the hub once created.

Solution

DAP compiled two reports for the city of Springfield. The first report was on the feasibility of high-speed broadband for the city. It contained case studies, a thorough analysis of potential setbacks, and data-backed recommendations for how the city should proceed with their project. The second report contained analysis around the benefits of a new tech hub. In this report, DAP also gave detailed recommendations on the hub’s possible location and overall impact to the City of Springfield.

Analyzed cities with comparable demographics that have high-speed broadband
Considered the feasibility of high-speed broadband, and which areas to prioritize
Examined the best locations and potential costs of a tech hub
Provided recommendations on how to promote and grow a new tech hub
Presented reports to key Springfield stakeholders