Dolby

Digital Authority Partners helped launch Dolby’s first digital project by introducing its voice narration app, Narrate by Dolby, to the market. Within a month of launch, the app had 100,000+ downloads. DAP provided a market fit report, developed detailed product requirements, and suggested future optimization opportunities to drive continued success.

Successfully launched Dolby’s first digital project

downloads one month post-launch

100,000+

Suggested future optimizations to further enhance the successful launch

Voice narration app secures 100k downloads in first month

Technology

Marketing

Product Management

Photo of video narration app Dolby shown on a mobile device

Example of video narration app Dolby shown on a mobile device

Background

How can one of the biggest names in audio get even bigger? How about by building an easy to use, native mobile app. Dolby partnered with DAP to design a go-to-market strategy and launch its premier video narration app, Narrate by Dolby.

Discovery

Dolby needed DAP to create the business case for Narrate, which was crucial to solidifying stakeholder investment in this pilot project. We defined product requirements and marketing opportunities for both US and Canadian markets, and uncovered actionable insights for generating user demand post-launch.

Solution

DAP created a “market fit” report, analyzing the target audience, local requirements, market conditions and more to ensure a successful app launch. Additionally, we wrote new product requirements and suggested future optimization opportunities to drive profitability in the marketplace.

Created market fit report
Wrote comprehensive product requirements
Provided forward-looking optimization opportunities

Results

Successfully launched Dolby’s first digital project

100,000+

downloads one month post-launch

Screenshot of video narration app Dolby shown on a mobile device

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