Fresh Thyme

Digital Authority Partners revamped Fresh Thyme’s local SEO for 70+ locations. We redesigned store pages for better search visibility and user interaction, added localized content with map integrations, and optimized Google My Business listings. This led to a 104% increase in “near me” impressions, a 10% rise in search volume, and a 93% boost in map views. Our approach improved Fresh Thyme’s online visibility and drove more foot traffic to their Midwest locations.

locations overhauled with new template

70+

increase in “near me” clicks

47%

increase in overall searches compared with previous year

10%

increase in map views

93%

Comprehensive local SEO strategy pays immediate dividends for grocery retailer

E-commerce

Search Engine Optimization

Content Marketing

Design

Background

Fresh Thyme is a natural foods marketplace with over 70 store locations across the Midwest. They wanted to increase in-store traffic while also improving online visibility of individual store locations. Fresh Thyme contracted DAP to make sweeping changes to the company’s approach to local SEO.

Discovery

DAP analyzed the SEO performance and user experience provided by the store pages dedicated to individual Fresh Thyme locations.. DAP identified a series of design and content improvements that would give the pages a better chance of ranking in local search and appearing in the Google map pack. Additionally, DAP recommended a series of improvements to the stores’ Google My Business and other online directory listings to further enhance local search visibility.

Solution

DAP designed and deployed a new local store page template optimized for search relevance and a better user experience. DAP included relevant, localized information for each store, added map functionality, and also improved meta data for Fresh Thymes pages. DAP also optimized Google My Business and other directory listings for each location, giving each of the 70+ locations a vastly improved outlook for local SEO.

Designed a new local store page template
Implemented new visitor-friendly modules like map functionality
Created new content for the local store pages, optimized for SEO
Added ordering and delivery service functionality
Fixed metadata issues

Results

70+

locations overhauled with new template

104%

increase in “near me” impressions

10%

increase in overall search volume compared to previous year

93%

increase in April map views YoY

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