LifeMoves

Digital Authority Partners helped LifeMoves grow donors and event participants by 494%, generating over 10 million impressions and increase the average donation size by 180%. Our strategy included paid media, targeted social campaigns, organic search optimizations, and an improved website experience, resulting in a 10.5X return on ad spend (ROAS) - 2x the industry benchmark. These efforts boosted community involvement, strengthened brand awareness, and greatly increased support for LifeMoves' mission to end homelessness.

Increase in Donors

494%

Return on Ad Spend

10.5X

Increase in Donation Amount

180%

Impressions

2M+

Client:

LifeMoves

Industry:

Nonprofit

Bio:

LifeMoves, a leading nonprofit in Silicon Valley, is committed to ending homelessness by offering innovative programs and supportive services. They empower individuals and families to build stable, brighter futures through interim housing, counseling, and essential resources. LifeMoves helps people regain self-sufficiency and break the cycle of homelessness, playing a vital role in addressing the housing crisis with a compassionate, community-driven approach that transforms lives across the region.

How we helped LifeMoves

Digital Marketing Services

Fractional CMO

Pay-Per-Click Management

Email Marketing

Analytics Agency

Website Analytics

Project Summary

LifeMoves partnered with Digital Authority Partners to develop and implement a comprehensive marketing strategy to boost donor engagement and strengthen community connections. Through optimized paid media, targeted social campaigns, and enhanced website user experience, Digital Authority Partners helped LifeMoves significantly elevate its visibility and donor support, driving real impact in the fight against homelessness.

Watch this video to learn how Digital Authority Partners transformed LifeMoves!

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The Challenge

Marketing Strategy

LifeMoves lacked a data-driven marketing strategy due to having no dedicated marketing leadership. Our fractional CMO discovered key issues including undefined marketing roles, insufficient staffing, and no formal approval process. The broader challenge was the lack of a cohesive operational structure, resulting in isolated departments and poor inter-departmental collaboration. Our first task was to drive organizational alignment and secure leadership buy-in to set the stage for success.

Lack of Paid Media Results

LifeMoves missed key growth and donor acquisition opportunities by not leveraging Paid Search, Display, Retargeting, or Paid Social campaigns. Their social media presence was underdeveloped, especially on LinkedIn and YouTube, with additional growth needed on Meta and TikTok to reach broader audiences. Due to previous underperformance, LifeMoves had drastically cut its ad spending. To justify an increased ad budget, they relied on Digital Authority Partners to prove that paid media could be an effective and viable channel for achieving their goals.

Ineffective Marketing Website

The website’s structure and navigation were unintuitive, making it challenging for users to find information and take action. The outdated design lacked a user-friendly experience and performed poorly on mobile devices, causing frequent crashes and user frustration, which hurt engagement. Additionally, the content wasn’t tailored to specific audience segments, limiting its effectiveness in engaging donors and driving conversions.

Limited Content Marketing

LifeMoves missed a significant opportunity to build a robust content marketing strategy targeting specific audience segments, particularly donors. They lacked blog posts, success stories, and thought leadership pieces that could showcase the impact of their programs. Additionally, educational content around homelessness and the organization’s mission needed to be leveraged to increase engagement and build trust with potential donors. Regular newsletters, tailored email marketing campaigns, and video content were not leveraged to enhance donor relationships and retention.

Ineffective Email Marketing

Inconsistent data, duplicate contacts, and the lack of active sync between Salesforce and HubSpot severely impacted email marketing efficiency. Email lists were static, outdated, and not regularly updated, resulting in ineffective targeting and reduced engagement. The absence of A/B testing in previous campaigns further limited opportunities to optimize subject lines, content, and calls to action, hindering email open and click-through rates. Additionally, there was no ROI tracking for email campaigns, making it difficult to measure success and justify continued investment in email marketing efforts.

Inaccurate Marketing Analytics

The website and CRM needed proper configuration to accurately attribute revenue-driving campaigns. Without integrated marketing analytics, assessing which marketing efforts were driving results was difficult. By implementing robust analytics and tracking, LifeMoves would gain valuable insights into campaign performance, allowing them to scale the most effective strategies and optimize their marketing efforts for increased impact and revenue growth.

How we helped LifeMoves

Digital Marketing Services

— Marketing Strategy & Fractional CMO

Our fractional CMO transformed the effectiveness of the LifeMoves marketing department by creating a robust work structure, defining clear team roles, and adding essential marketing support. We established efficient processes, refined the digital marketing strategy, and ensured the right resources were in place for long-term growth. Additionally, our fractional CMO developed a comprehensive year-long roadmap, outlining key deliverables for each month to keep the team on track and focused on achieving measurable success.

— Paid Search

We implemented targeted paid search campaigns to reach users actively searching for opportunities to donate or participate in the Ride to End Homelessness event. By optimizing for high-conversion keywords and tailoring ad copy to resonate with potential donors and participants, we maximized engagement and drove 19X more donors than for last year’s event. Using geo-targeting, we focused ads on key regions in California to effectively increase both donations and event attendance.

— Paid Social

Digital Authority Partners revamped LifeMoves’ Meta Ads account by optimizing account settings, crafting compelling ad creatives, and refining targeting parameters to ensure the campaigns reached the most relevant audiences. We implemented advanced audience segmentation, focusing on donor personas and event participants, while using retargeting to re-engage past supporters and website visitors. By conducting A/B testing across ad formats and messaging, we continuously refined the campaigns for better performance. Additionally, we leveraged lookalike audiences to drive new donations. These efforts resulted in higher engagement rates, increased event registrations, and a significant boost in overall donations for LifeMoves.

— Search Engine Optimization

Digital Authority Partners implemented a comprehensive SEO strategy for LifeMoves, optimizing for valuable keywords, improving the site structure, and creating content to drive donor engagement. As a result, LifeMoves saw a 395% increase in donations from organic search, a 49% year-over-year rise in engaged website traffic, and organic search became the primary channel (61%). User experience improved with a 29% longer average session duration and a 6.46% click-through rate—2.5x above industry benchmarks. Our SEO efforts not only boosted visibility but also significantly increased donor conversions and overall site engagement.

— Email Marketing

We significantly improved LifeMoves’ email marketing campaign effectiveness by implementing strategic A/B testing, refining list management, and introducing advanced tracking systems. By integrating tracking tools from Classy, Meta, and Google Tag Manager, we now provide more accurate reporting on marketing ROI. All marketing emails undergo A/B testing for subject lines, content, images, and CTAs, increasing open rates from 6.94% to 9.3%, and boosting donor contributions. These enhancements have significantly strengthened the impact and effectiveness of LifeMoves’ email campaigns.

Analytics Agency

— Website Analytics

We implemented advanced analytics tracking to accurately measure the impact of LifeMoves’ marketing campaigns on donations and event sign-ups. This involved migrating event tracking to Google Tag Manager, integrating tracking systems with the donations platform to capture real-time data, and implementing enhanced attribution modeling. We also created interactive dashboards for the client to monitor campaign performance and set up automated reporting.

We incorporated multi-channel attribution models to understand the full customer journey across channels, helping identify key touchpoints. We integrated heatmap and user behavior tracking to further refine performance and analyze landing page interactions. These comprehensive analytics efforts provided LifeMoves with actionable insights to maximize the ROI of the marketing campaigns.

What We Achieved

494%

Increase in Donors

After partnering with Digital Authority Partners, LifeMoves achieved a remarkable 494% increase in donations. This exponential growth reflected the power of targeted digital campaigns, effective donor outreach, and community engagement, driving significant support in the fight against homelessness.

10.5X

Return on Ad Spend (ROAS)

By optimizing LifeMoves’ paid media strategies, Digital Authority Partners delivered a 10.5X return on ad spend (ROAS) - 2.5x above industry benchmarks. This outcome demonstrated the effectiveness of well-targeted ad campaigns, significantly increasing donor contributions while maximizing the impact of every marketing dollar spent.

180%

Increase in donation amount

Through optimization of the paid media and the website the average donation value increased by over 180%. This showed the massive impact of marketing on donor acquisition.