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Fractional CMO for eCommerce

Fractional CMO for eCommerce Brands

Maximize your eCommerce business's full marketing potential with our Fractional CMO solutions. Get on-demand access to top-tier eCommerce marketing talent professionals, who have propelled businesses toward unparalleled growth again, and again, and again.

Don’t get left behind–93% of eCommerce enterprises wish they’d partnered with a Fractional CMO sooner. Seize your chance to boost your eCommerce growth with our specialized Fractional CMO experts ready to take your retail business to the next level.

Schedule Your Free Consultation


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95%

of companies that hire a Fractional CMO plan to continue or expand the engagement.

90%

of eCommerce businesses value the flexibility and agility offered by a Fractional CMO.

75%

reduction in marketing costs when hiring Fractional CMOs vs. hiring a full-time CMO.

4X

improvement in marketing return on investment for companies hiring a Fractional CMO

27%

average revenue growth for Businesses that engage with Fractional CMOs.

Awards
Our Process
FAQ
Results

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

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Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

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Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

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Achieve higher marketing ROI for your eCommerce business

4.2X ROAS for a highly competitive apparel eCommerce company.
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533% increase in customers for a healthcare at-home testing company.
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#1 in organic search results for 900+ high-value keywords for an eCommerce company.
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Call or Text: (888) 846-5382

Fractional eCommerce CMO: Scale From 6 to 8-Figures

Proven Performance

Our Fractional CMOs have generated $400M+ in Shopify sales across 40+ DTC brands, transforming web traffic into consistent 7-figure months.

Data-Driven Growth

Expert paid media strategies boost AOV by 165% while slashing CAC by 45%. Battle-tested across $50M+ in ad spend for leading DTC brands.

Profitable Growth

Scale confidently with a Fractional CMO managing $25K-$250K monthly budgets. We've delivered winning campaigns across Meta, Google, TikTok, and Amazon.

Rapid Scale

Hit your 6-month targets in 90 days. Our Fractional CMOs scale brands from $100K to $1M+ monthly through high-performing ad campaigns.

Double Your Revenue → Get Growth Plan >

What Our Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder Vhanti
Tyson Schroeder
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Leading Marketing Strategy Firm
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Leading eCommerce Digital Marketing Company in Chicago
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Leading eCommerce PPC Company
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Chicago's Top SEO for eCommerce Excellence
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CES

Award-Winning Innovators in Interconnected Digital Strategy at CES
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Trailblazers in the Top 100 Digital Innovators by Time Magazine
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UpCity

Top Digital Agency on Upcity
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What is an eCommerce Fractional CMO?

An eCommerce Fractional CMO is your fast track to scalable growth and unfair competitive advantage. Digital Authority Partners’ Fractional CMOs specialize in vital areas impacting the success of an eCommerce business: talent acquisition, branding, Pay-Per-Click, marketing automation & email marketing. Their expertise is tailormade to meet the demands of our eCommerce clients. Enlisting our Fractional CMOs is essential for any eCommerce brand aspiring to excel in a fiercely competitive market and achieve long-term success.

Here are the top advantages of hiring a Digital Authority Partners Fractional CMO for your eCommerce business:

Actionable Insights for eCommerce Success – Our Fractional CMOs develop targeted marketing strategies that give your eCommerce business the competitive edge it needs to succeed. No more guesswork—just solid, data-driven plans.

Scalable eCommerce Marketing Leadership – Experience matters, and our Fractional CMOs have it in spades when it comes to eCommerce. With years of hands-on experience, our experts understand the challenges of the eCommerce ecosystem, allowing us to drive exponential growth, maximize revenue, and ensure customer acquisition efficiently.

Lead Your Marketing Team to eCommerce Excellence – Beyond marketing strategy, our Fractional CMOs provide experienced-gain training to your team. They equip you with the practical skills and insights you need to execute highly effective eCommerce marketing campaigns.

Level up your eCommerce marketing with Digital Authority Partners today. Our Fractional CMO eCommerce services are what you need to drive your brand forward. Flexible, cost-effective, and tailor-made growth plans for eCommerce brands.

Meet Our Featured eCommerce Fractional CMO
Christal Westbrook

Book Your Consultation with Our Fractional CMO eCommerce Experts Today

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Christal Westbrook is our eCommerce Growth Practice Leader. Working out of our LA office, Christal’s 20 years of experience, propelling clients like Alo Yoga, Bella+Canvas, Sanctuary and dozens of other brands to profitability, is an invaluable asset to any eCommerce brand that really wants to make it big.

“Throughout my career, I've zealously crafted unique brand visions that resonate deeply with target audiences, and my strategic leadership ensures alignment with overarching eCommerce business goals. Collaboration is at the heart of what I do; bridging the gap between marketing and sales, finance, and operations is critical to an eCommerce cohesive brand vision.

But more than strategy and innovation, I deeply value the trust of consumers. That's why I prioritize creating seamless customer journeys and placing sustainability and ethical practices at the core of our brand identity. If you're looking to transform your retail brand and create a meaningful connection with your audience, let's connect. ”

Book a Meeting with Our eCommerce Fractional CMOs Today

Let’s discuss your marketing goals and explore how our Fractional CMOs can drive growth for your eCommerce brand.

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How Our Fractional CMOs Will Help Your eCommerce Brand Thrive

  • 1
    Audit Your Current eCommerce Marketing

    Our Fractional CMOs for eCommerce will evaluate your existing marketing initiatives to identify strengths and pinpoint areas for strategic improvement.

  • 2
    Create a 12-Month Custom Marketing Roadmap

    We will develop a comprehensive year-long marketing strategy, setting clear objectives and actionable milestones designed to elevate your eCommerce business.

  • 3
    Elevate Your eCommerce Online Presence

    Our Fractional CMOs will refine your online visibility, ensuring seamless engagement across all pivotal digital platforms relevant to your eCommerce brand.

  • 4
    Supercharge Your eCommerce Marketing Automation

    We deploy advanced automation technologies to streamline operational processes and enhance customer interactions, driving greater efficiency & increased Customer Lifetime Value.

  • 5
    Define Targeted SEO and Media Strategies That Work

    Our Fractional CMOs leverage expert search engine optimization tactics and paid media strategies to expand your online reach and improve conversion rates.

  • 6
    Elevate Your eCommerce Branding, PR, and Content

    Let us fine-tune your brand identity, messaging, and content strategy to better resonate with your target eCommerce audience.

  • 7
    Drive eCommerce Growth with Exceptional Talent and Vendors

    With years of industry experience, our Fractional CMOs thrive in identifying and onboarding top-tier marketing talent and reliable vendors to fuel your eCommerce growth.

  • 8
    Boost Your Bottom Line with Strategic KPI Monitoring

    By consistently monitoring key performance indicators, our Fractional CMOs for eCommerce will ensure you're getting the maximum return on investment.

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eCommerce Marketing Services You Can Leverage

CMO Consultants
Tap into our CMO consultant services to achieve your marketing growth goals.
Marketing Strategy Consultants
Get a personalized professional evaluation of your marketing needs to better connect with your eCommerce target market.
Fractional Marketing Directors
Hire our skilled marketing professionals and leverage the latest industry techniques and cutting-edge eCommerce strategies to enhance your team's capabilities.
Digital Strategy Consultants
Our digital strategy experts can help improve your eCommerce business model, optimize pricing strategies, and fine-tune your market entry plans.

Frequently Asked Questions
Fractional CMO for eCommerce

What is a fractional CMO for eCommerce?

A Fractional CMO (Chief Marketing Officer) specializes in offering part-time, high-level marketing expertise to mid-sized eCommerce enterprises. The objective is to provide strategic direction and leadership in marketing initiatives while optimizing budget and resources.

A fractional CMO for eCommerce companies will assess your existing marketing strategies and create a tailored, actionable plan for the next 12 months. The scope of responsibilities includes enhancing online presence, fine-tuning marketing automation systems, developing both organic and paid media strategies, restructuring branding and content marketing initiatives, and overseeing marketing KPIs to ensure budget optimization.

Hiring a Fractional CMO provides eCommerce enterprises with the capability to adeptly steer through the distinct complexities and opportunities that the online commerce landscape presents. Leveraging the specialized skill set of a Fractional CMO is pivotal in driving scalable growth, which in turn significantly boosts bottom-line profitability.

The fee for a fractional CMO in the eCommerce industry can differ based on various factors such as the industry, amount of work, and the required expertise. At DAP, our eCommerce Fractional CMO hourly rate is $350.

Absolutely. Our Fractional CMOs are proficient in remote work and well-versed in all the essential tools, from Zoom to Slack. We offer our expertise to eCommerce companies all over the world, regardless of their location.

The time frame for seeing measurable results with a fractional CMO for eCommerce can vary based on several factors, such as your existing marketing efforts and your particular goals. However, with their specialized knowledge and focused tactics, fractional CMOs can generally drive meaningful improvements within just a few months of initiating a partnership.

Our Fractional CMOs for eCommerce excel in crafting effective strategies for both lead generation and customer acquisition. They will guide you in strategic campaigns, honing your messaging, refining your conversion processes, and leveraging digital platforms to pull in and convert potential customers for your online business.

Yes, opting for a Fractional CMO for eCommerce is a cost-wise decision, especially for medium-sized businesses. You get access to our seasoned marketing experts on a part-time basis while avoiding the high overhead expenses that come with a full-time executive.

Getting started with a Fractional CMO for eCommerce is simple. Fill out our contact form or book a consultation with us. We’ll get in touch to discuss your unique marketing requirements, objectives, and timeframe, and connect you with a fractional CMO in eCommerce to kickstart your marketing strategy.

You’ll Be in Great Company

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654

Why Companies Choose To Work With Our Fractional CMOs

  • We have an expert team of CMO specialists with an extensive track record of success.

  • Our CMOs-for-hire have worked with more than 100 companies over the last 5 years.

  • We provide forward-thinking fractional CMO experts who are well-versed in digital channels for the 21st century.

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Learn More About Fractional CMO for eCommerce

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Still wondering if a Fractional CMO is right for your eCommerce business?

We get it. The decision to employ a Fractional CMO eCommerce specialist is a big one, especially given the competitive nature of the eCommerce landscape.

You might be weighing the pros and cons, asking if your business is really ready, or if the investment will provide substantial returns.

However, dozens of online retail companies like yours have seen real growth by bringing on a Fractional CMO from Digital Authority Partners.

Effective marketing can make or break your eCommerce business. If you don’t stand out, even a great product can get lost in the crowd. That’s why a strong marketing plan is so important. Without it, you could lose customers to businesses that are just better at being seen, even if they’re not better than you.

Don’t leave your marketing to chance. Partnering with Digital Authority Partners for a Fractional CMO eCommerce solution could be a smart, cost-effective move.

Want 2X Store Growth? Meet Your Fractional CMO →