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Fractional CMO for Education Companies and Colleges

Fractional CMO for Education Companies and Colleges

Where Growth Meets Excellence. Transform Your Educational Institution With Strategic Marketing Leadership.

Your success starts now.

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95 %

of education leaders see improved enrollment results within 6 months with a Fractional CMO

4 X

increase in marketing ROI for institutions with strategic leadership vs. in-house teams

75 %

reduction in marketing costs compared to traditional CMO leadership models

27 %

average growth in student applications for institutions with Fractional CMO leadership

AWARDS
OUR PROCESS
FAQ
CLIENTS
CASE STUDIES

Watch this video to learn about the Digital Authority Partners approach.

Interested to Learn More About What We Can Do For You? Check Out This Video!

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

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Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

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Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold Interim CMO

Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

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Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

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Helped a Sales SaaS product company increase leads by 300% in 2 years & successfully exit. 
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Increased online leads by 50% for a healthcare SaaS product & device manufacturer.
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Call or Text: (888) 846-5382

Fractional CMO: Where Education Meets Scale

Enrollment Impact

Our Fractional CMOs have scaled 30+ education brands to $150M+ in program revenue, transforming local institutions into nationwide enrollment leaders.

Student Acquisition

Strategic campaigns drive 215% growth in qualified enrollments while cutting cost-per-student by 48%. Battle-tested across K12, Higher Ed, and EdTech.

Program Growth

Turn $15K-$175K monthly budgets into packed cohorts and waitlists, filling programs faster than your competitors across all education verticals.

Market Scale

Hit yearly enrollment targets in 90 days. Our CMOs turn education brands into category leaders, scaling from $500K to $5M+ per quarter.

Double Your Enrollments → Get Growth Plan >

What Our SaaS Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder Vhanti
Tyson Schroeder
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”
Cera Stan CEO & Founder
Cera Stan
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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What Is a Fractional CMO for Education?

An education fractional Chief Marketing Officer, commonly referred to as a CMO-for-hire, provides expert, C-level marketing strategy and direction to educational companies on a part-time basis.

DAP’s education fractional CMOs specialize in the specific marketing needs of educational institutions as well as companies that offer services and products to these institutions. Our experts work with mid-sized universities, private schools, adult education organizations, and education-based resource companies. As contractors, they establish strategic marketing plans and execute campaigns on a part-time basis.

When you hire a DAP Fractional CMO for your education-based business, you’ll gain:

  • Actionable insights. From day one, a DAP Fractional CMO develops a customized marketing plan to help expand your institution while aligning with its goals.
  • Experienced executives specialized in educational marketing. Educational marketing is unlike standard B2B marketing. Our experts have decades of experience in the field, understand the educational organization environment, and are knowledgeable of marketing tactics that work well within the industry.
  • Team training for educational marketing excellence. Our experts are skilled at training existing teams in marketing techniques and insights to help establish well-rounded marketing campaigns and implement practices that deliver results.

Meet Our Featured

SaaS Fractional CMO

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Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

“I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.”

Schedule a Meeting with Our Fractional CMOs Today

Scheduling a call with a DAP Fractional CMO for education today can help your organization maintain growth in a cost-effective, flexible way.

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How Our Fractional CMOs Can Help Your Academic Institution Succeed

Many educational institutions outgrow their marketing staffing needs but are unable to hire a six-figure salary, full-time CMO. By hiring a DAP Fractional CMO, these institutions can get the expert-level marketing help they need without the yearly salary investment.

Our fractional CMO for education groups can help your organization by:

  • 1
    Performing an audit.

    Our fractional CMO first reviews your current marketing plan, identifies strengths, and finds potential areas to improve.

  • 2
    Creating a 12-month marketing roadmap.

    Next, we design a strategic plan of action for your organization for the coming year, with crystal-clear goals and actionable steps to achieve them.

  • 3
    Optimizing your online presence.

    Your online presence is vital to your success. Our experts double-check that your digital footprint is visible, engaging, and resonates with your target audience.

  • 4
    Improving marketing automations.

    Our fractional CMOs are experts in marketing automation. They’ll review your current automations, look for ways to improve them, and implement new tools that can streamline client experiences.

  • 5
    Implementing powerful search and media strategies.

    Our fractional CMOs use cutting-edge media tactics and search engine optimization strategies to expand your online reach and move users along the conversion funnel.

  • 6
    Updating branding, content marketing, and PR.

    For educational organizations, brand identity is crucial. An educational company must be relevant to both its target audience as well as its trustees, boards of education, and other layers of leadership. Our fractional CMO can revamp your branding (if needed), look for ways to increase satisfaction with public relations, and help your content reach your target audience.

  • 7
    Hiring top talent for your marketing department.

    Hiring the right marketing team can sometimes be a big task, but not for our fractional CMOs. Our fractional CMOs are experienced in recruiting, hiring, and training skilled teams to help support your continued growth and expansion.

  • 8
    Monitoring KPIs and optimizing marketing spend.

    With a DAP Fractional CMO, you can have peace of mind that your marketing budget is being used logically. Our fractional CMOs continually monitor key performance indicators and make necessary adjustments to help make your budget go as far as your ambitions.

    When you hire a DAP Fractional CMO for your educational organization, you’re hiring a plan of action that covers your goals for the coming year, and beyond.

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SaaS Fractional Marketing Services We Offer

CMO Consultants
Tap into our CMO consultant services to achieve your marketing growth goals.
Marketing Strategy Consultants
Get a personalized professional evaluation of your marketing needs to better understand your target audience.
Fractional Marketing Directors
Hire our skilled marketing professionals and leverage the latest industry techniques and strategies to enhance your team's capabilities.
Digital Strategy Consultants
Our digital strategy experts can assist you in improving your business model, pricing strategies, and go-to-market plans.

Fractional CMO Education Marketing Frequently Asked Questions

What is fractional CMO for education?

A fractional CMO for education is a professional, C-level expert who acts as Chief Marketing Officer on a part-time basis. By offering the same benefits as a full-time CMO on a part-time basis, your institution optimizes its impact while staying within budget.

Developing a marketing plan can be daunting, especially if you don’t have the expertise needed to do it alone: Navigating the marketing needs of educational organizations is nuanced. 

Educational companies need marketing experts who understand strategies for potential students as well as strategies that work for providers offering services and products to the institutions themselves. A fractional CMO in education offers these specific insights to your institution without the need for a full-time educational marketing expert on your staff.

Yes. In fact, that is one of the major benefits of hiring a fractional CMO for colleges and universities. Having a fractional CMO who works remotely saves you the hassle and expense of devoting office space to an in-house employee. 

Fractional CMOs also save your institution money in terms of benefits, because they don’t work directly for your organization. No matter what you need in terms of marketing presence, DAP has a solution that fits your budget and your goals.

Absolutely. In fact, these are two primary goals your fractional CMO addresses immediately. They’ll review the success of your target lead generation and overhaul your online conversions (if necessary). 

It’s easy. Schedule a consultation with a DAP Fractional CMO today by using the scheduling tool on our website. 

A DAP fractional CMO for education companies and colleges:

  • Audits your current marketing strategies and campaigns
  • Develops a one-of-a-kind 12-month marketing plan
  • Enhances and makes changes to your online presence and digital marketing efforts
  • Revamps automation tools and introduces new ones to improve client experience and satisfaction
  • Develops and implements new media strategies
  • Ensures your branding is current, compelling, and visible to your target audience
  • Helps with hiring a marketing team
  • Monitor KPIs and watch your marketing budget so it’s used wisely.

The cost for a fractional CMO for educational organizations can vary depending on your needs, the current industry demands, and the level of expertise required for the field. Hourly rates range from $250-$500, but this amount may vary. At any rate, fractional CMOs in education are far more affordable than an in-house professional, who likely comes in asking six figures minimum.

Many organizations see results within several months of hiring a fractional CMO. Results vary depending on your current marketing strategies and efforts and your objectives. Our fractional CMOs’ levels of expertise and highly focused tactics are capable of providing fast, quantifiable results. 

Smaller to mid-size organizations benefit most from hiring fractional CMOs. These organizations have higher-level marketing needs than start-ups typically do, but may not have the marketing executive salary needed to hire a full-time CMO. 

You’ll Be in Great Company

Our Fractional CMO for Education Companies and Colleges Case Studies

Read a Thon
Education

Read-A-Thon

  • 3X Lower cost of acquisition
  • 20.7% Conversion rate - 4x industry average paid media conversion rate
  • 1,500% Increase in signups tied to marketing
View case study
ladybug case study
Education

LadyBug & Friends Daycare and Preschool

  • 200% Increase in revenue year over year
  • 253% Increase in organic traffic year over year
  • 2,000+ # of local keywords ranking
View case study
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Education
Non-profit

Room to Read

  • 35k+ students using the portal on their path to literacy
  • 1k+ teachers have integrated portal into their classrooms
  • 2 nations currently testing program for their own literacy initiatives
View case study

Schedule your free consultation

Don’t worry about making your next marketing campaign alone. Leave it to the DAP experts to customize your marketing plan and ensure you can focus on the educational aspect of your work. Schedule a consultation with us today and find out how we can help your institution or organization.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654

Why Companies Choose To Work With Our Fractional CMOs

There are numerous reasons why companies choose to work with our fractional CMOs. 

  • We have an expert team of CMOs who specialize in numerous different fields. Our CMOs have proven, successful track records and understand your industry and its needs.
  • DAP CMOs-for-hire have a combined experience record of successfully helping initiate marketing campaigns and implement marketing strategies for over 100 companies over the last five years. 
  • Our CMOs are up-to-date with digital marketing trends and understand what works and what doesn’t, especially for your particular industry. Our forward-thinking CMOs understand SEO tactics and digital media and how best to implement these practices. 

Our CMOs are personable, effective, and an invaluable addition to your team.

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Learn More About Fractional CMO for Education Companies and Colleges

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Still Not Sure if a Fractional CMO Is Right for Your Education Company or College?

Hiring an outside entity to handle such an important aspect of your organization is an important decision. It’s imperative that you choose the right candidate with the right skill set and stay within your budget.

As an educational institution, one of the most important decisions you can make is to hire a fractional CMO from DAP. By allowing us to take care of your marketing needs, you can focus your attention on your own responsibilities and leave the job of marketing to us. 

Every educational organization needs actionable steps to take to foster growth and reach prospective clients and students. Successful marketing is key for an institution or organization to grow in a sustainable manner. 

Attempting to handle marketing in-house without a qualified marketing director or team can result in less-than-desirable metrics in terms of growth and retention. It can also result in your institution taking a backseat to other institutions with a heavier marketing presence. A solid marketing strategy is foundational to preventing your organization from getting lost in a saturated marketplace. 

Your organization has the superior characteristics needed to deliver exceptional products and services to your clients. Ensure your target audience knows what you offer and why your organization is the best one to deliver the solutions for their educational needs. By partnering with a DAP Fractional CMO, you can say hello to the highest-level marketing goals in the most cost-effective manner.

Strategic Growth. Zero Limits. → Lead Education Forward