Built an ADA-compliant website for a government-focused SaaS company
Helped a leading environmental monitoring solutions company optimize their site and increase leads by 80%
Developed an e-learning portal used by over 35,000 students worldwide
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Schedule a consultation with a DAP expert today and find out what we can do for your business.
We use content to help dentists, medical providers, and healthcare organizations get more patients. How? By creating content that helps people get what they want. Through the process of answering questions and solving problems in an engaging, persuasive way, we position your practice as the best solution and guide prospects intuitively down a pathway to appointment scheduling.
Content marketing is about more than simply creating and publishing content. It involves deep strategy and an understanding of consumer psychology to design and build the digital experiences and stories that resonate with prospects and set your dental practice apart. Creative approaches to storytelling is how we’ve driven over a million qualified leads to our clients. Get in touch.
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Everything you read, watch, and listen to online is content. Seemingly unrelated pieces of content are often parts of complex, highly strategic content initiatives leading prospects from awareness, to consideration and comparison, to action.
Over 50 years ago Marshal McLuhan published the seminal work “The Medium is the Message,” which describes how the medium is key in how information is perceived. Well orchestrated digital content strategies don’t just attract patients to your dental practice through search engines. They give you the opportunity to engage and interact with prospects, building trust, communicating value, and generating demand for your services, resulting in more new business.
Before marketing your dental practice, determine your marketing budget. Marketing budgets vary. In our experience, a marketing budget of 20% of gross revenue is a good starting point. If you’re just starting out, you’ll have to make some projections. If you have the budget, the best marketing plans are omni-channel. They may include radio, television, print, direct mail, and digital channels.
There are essentially two types of marketing: brand marketing and direct marketing. Brand marketing’s goal is to increase top-of-mind awareness. Direct marketing always includes an offer and has a goal of generating a response (call, contact, appointment, etc.).
Prior to purchase, prospects are in one of three phases of the “sales funnel.” Phases of the sales funnel are awareness; consideration and comparison; and decision. Your marketing plan needs to meet the needs of prospects in each phase of your funnel.
Content marketing is a great option because it can be used for brand and direct marketing initiatives, and it’s highly effective in engaging prospects and moving them through phases of your sales funnel.
Content marketing costs vary but typically range from $6k/month. Factors influencing costs include your goals, market competitiveness, content volume, type, and production, planning and strategy, and any technical optimizations. Learn more about costs — contact us today.
Content marketing helps dentists get more patients by attracting local visitors via search engines through keyword optimized content, local listings, and other digital channels like social media and paid-advertising.
Additionally, smartly designed, conversion-optimized content leads prospects from awareness, through consideration, to action (call, contact form, online appointment scheduling).
Valuable content gives you the opportunity to establish trust and communicate expertise by answering dentistry-related questions prospects have at each phase of the sales funnel.
77% of patients begin their provider search online. Your website is only as valuable as the sales and leads it produces. Consuming valuable content transforms prospects into purchasers.
Digital marketers in any industry face two challenges — traffic and conversion. Content marketing meets both of these needs. SEO-optimized content drives search engine traffic. PPC ads and landing pages drive paid search engine traffic.
Sales funnels populated with conversion-optimized content drives sales and leads. Dentists and all businesses with websites can benefit from content marketing.
Case studies and results. Ask for concrete examples of how the agency helped clients generate traffic and conversions through content marketing. Check online reviews. Interview agencies you’re considering to evaluate their professionalism and communication style. How many clients are they currently servicing? What is the team size? Do they have the capacity to deliver your content on time? Ask what strategic approach and process they’ll take in increasing traffic and conversions on your website. Finally, in order to avoid fines and compliance issues, choose an agency specialized in healthcare marketing. Last year our team produced 12,500 pieces of content and 750+ backlinks, that drive 1.5 million visitors to our clients websites every month.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
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