Helping Clients Reach Their Audiences
Through The Power Of Email Marketing

Built an ADA-compliant website for a government-focused SaaS company

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Helped a leading environmental monitoring solutions company optimize their site and increase leads by 80%

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Developed an e-learning portal used by over 35,000 students worldwide

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Call or Text: (888) 846-5382

What Our Healthcare Clients Say About Us

Bill Himmelstein CEO & Founder of Tenant Advisory Group
Bill Himmelstein
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
Cera Stan CEO & Founder
Cera Stan
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

Top Digital Company

Clutch

Top Medical Digital Marketing Company in Chicago
CLUTCH

Clutch

Leading SEO Agency for Medical Businesses
TOP PPC COMPANY

Clutch

Leading PPC Agency for the Medical Sector
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How Will Email Transform Your Organization?

Whether your healthcare organization is profit or mission driven, email can help you reach your goals cost effectively.

If your goal is driving revenue, email is a great way of converting leads who have opted into your email list. It is an effective remarketing method and, when combined with retargeting can dramatically increase the efficiency of your marketing spend. Email also helps with retention and enables you to increase patient lifetime value by marketing additional services to patients.

Email marketing promotes top-of-mind awareness for mission driven healthcare organizations and effectively supports communications initiatives. Email is also great for donor solicitation, event promotion, and recruitment.

Creative email marketing can transform your organization. Our team looks beyond the one-dimensional email structure and develops through-cycle strategies that multiply and expand your current marketing success. Contact us to learn more.

Want to meet with our team?

Book a meeting directly here

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Foundations of
Healthcare Email Marketing

  • 1
    Discuss Goals

    Meet with your team to review objectives and discuss healthcare email marketing use cases working well for clients right now.

  • 2
    Plan

    Review analytics, create user personas, evaluate your funnels, and plan out opportunities, sequencing, and messaging.

  • 3
    Roadmap

    Present a detailed email marketing roadmap with segments, campaign schedules, content requirements, key performance indicators (KPIs), and projected results.

  • 4
    Execute

    Setup an email service or work with your email provider, create content, set up funnels and automation sequences, forms, etc.

  • 5
    Launch and Assess

    Launch your campaigns, collect data, and adjust our strategy and tactics based on data analysis.

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Healthcare Email Marketing
Frequently Asked Questions

What is healthcare email marketing?

Healthcare email marketing helps healthcare organizations connect with prospective patients and promotes top-of-mind awareness to existing patients. Automated email campaigns that are aligned to customer and prospect segments and to your existing content marketing further communicate the value of your services. Personalized emails that speak to the needs of prospects and patients are a great way of establishing trust and professionalism. They also reflect (maybe use ‘convey’ or ‘present’) the level of service patients can expect from your organization.

Email marketing is effective because it continues to be a personal way of connecting. According to HubSpot, 77% of Baby Boomers believe email is the most personal channel for communicating with organizations. Healthcare emails have above average open (23%) and click-through (3%) rates. The classic “Rule of 7” proposes people need to see ads an average of 7 times before taking action. But that number has increased. New data shows that, with the proliferation of ads, the average person is now exposed to 5000 ads per day. Email is a fantastic, low-cost way to get your message directly in front of people.

It’s hard to ignore a dripping faucet. Email marketing operates under the same principle. “Drip campaigns” are automated sequential emails that use psychological principles to guide prospects through certain phases prior to making a purchase. Marketers call these phases the sales funnel.

The three basic phases are: awareness; consideration and comparison; and action. As long as someone remains on your email list, the potential exists to continue recycling them through your funnel, not only from the initial event prompting subscription but also for additional initiatives based on customer segment and interests. Email marketing helps you acquire new patients by providing regular reminders of the value of your services. can give someone who is uncertain about your services the additional information they need to make a decision.

Email is valuable to for-profit healthcare organizations because it is a powerful tool for remarketing and converting prospects who have not yet made a purchase decision. Email is low-cost and effective. For mission-driven organizations whose goal is to promote community health and wellness, email is a great way of connecting patients with messaging that raises their awareness around various health matters. All healthcare organizations can benefit from automated and event-based emails for onboarding, reminders, ongoing support and patient retention.

Costs vary but typically range from $2500-$5000/month. Factors influencing cost include planning: email landing page; supporting collateral copywriting and design; number and frequency of emails; automation sequence and event setup; and any migrations or integrations needed.

Email marketing is great for for-profit and mission-driven healthcare organizations. Few other marketing channels have the same level of personalization and can so readily connect with prospects and patients. Email is a leading remarketing tool and helps healthcare organizations with onboarding, reminders, patient support, and retention.

Healthcare organizations benefit from working with an agency that specializes in healthcare marketing. Care and attention need to be paid to HIPAA compliance, as well as local laws, and all other regulations required of healthcare marketers. Be certain that the team you choose to work with has the capacity to execute your content and campaigns and perform any migrations or integrations you need. Last year, our team created 12,500 pieces of content for clients. We have a multiple award-winning development team. We are also a HubSpot Partner Agency staffed with marketing automation specialists.

Helping Forward-Thinking Organizations
Create Increase Impact Through Email Marketing

Our Healthcare Case Studies

Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study
imaware laptop
Healthcare

imaware™

  • 1,400+ #1 Position Keywords in Google Search
  • 11,400% Increase in Monthly Organic Traffic Within 2 years
  • 70,500+ # of healthcare keywords ranking
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose Our Healthcare Email Marketing Experts

  • We specialize in healthcare marketing. We keep your email campaigns compliant with HIPAA and other applicable health marketing laws and regulations.
  • Our multiple award-winning development team has extensive experience with data migration and complex integrations.
  • Our healthcare-focused marketing strategists and automation specialists quickly get you up and running with effective campaigns.
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Healthcare Email Marketing

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