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Fractional CMO in Healthcare

Fractional CMO in Healthcare

For help in expanding your healthcare company's reach, you've come to the right place: Call on a Fractional chief marketing officer from Digital Authority Partners (DAP). If you're seeking C-suite marketing guidance without the C-suite cost, the answer is a Fractional CMO for healthcare companies.

On a part-time or “fractional” basis, our Fractional CMOs guide marketing efforts to establish your organization, virtual or in person, as a trusted leader in your field. It's time to combine your scientific genius with our marketing prowess—here's why.

Schedule Your Free Consultation


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531%

increase in customers for an innovative healthcare company.

140%

increase in revenue for healthcare solutions company.

50%

increase in online leads for health monitoring device manufacturer.

26X

increase in organic keywords ranking year over year for a mental health provider.

27%

average revenue growth for Businesses that engage with Fractional CMOs.

AWARDS
OUR PROCESS
FAQ
CLIENTS
CASE STUDIES

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

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Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

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Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

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Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

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Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

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Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

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Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

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Call or Text: (888) 846-5382

The Case for Digital Authority Partners: Your Fractional CMO Agency Authority

Growth Acceleration Leadership

Trusted by companies generating $10M-$100M in revenue, we fuel rapid growth with proven strategies that double customer acquisition and revenue.

High-Value Lead Generation

Our fractional CMOs deliver 250% more qualified opportunities while reducing acquisition costs by 40% across core revenue channels.

Market Dominance Strategy

We establish your brand as the clear industry choice, driving 3X more decision-maker meetings and 65% higher contract values.

Performance-Driven Results

From market disruption to revenue acceleration, our strategies deliver 400% ROI through targeted market capture and higher-value customer acquisition.

Accelerate Your Growth — Get Your Free CMO Strategy Today >

What Our Healthcare Clients Say About Us

“It's been really great working with a smart, hardworking team. We looked high and low for a solid SEO/marketing team. The DAP team actually goes above and beyond and produces results. Very happy with our decision!!”
Joey Truscelli
Joey Truscelli, Virtual Me
“We brought in Digital Authority Partners (DAP) to help us with a complex set of SEO projects. Their expert team helped us optimize our editorial content strategy to help us rank for thousands of keywords and worked with our technology team to optimize the core platform. Their team also trained us on how to best leverage AHREFs and other SEO tools. The insights DAP brought were invaluable, and our organic traffic is spiking due to these efforts. The team is transparent about their approach, the expected results, and the required timeline. I highly recommend this cross-discipline team of content, offsite and technical SEO experts.”
Abhirup Bhattacharya Head of Digital
abhirup-athena
“We reached out to Digital Authority Partners to help us do the heavy lifting and drive this program for us. I had experience with DAP at another company, and I knew they would be the best partner as they brought strategic SEO insight, expertise, and the capabilities to build it for us. DAP not only stepped up to the plate to help Geode Health build its local SEO, clinic-based approach but also willingly stepped in to serve as our digital go-to group, answering almost any question we could come up with. They were fully invested in our strategy and the success of the roll-out. Within a matter of weeks, not months, we began to see key terms ranking among the top 5. DAP proved themselves to be a great partner (again!).”
Amy Parker Vice President of Marketing
amy parker
A FCMO for healthcare companies talks marketing strategy with a client arrow icon

Schedule Your Free Consultation

Schedule a consultation to see how a DAP fractional CMO for healthcare can help your medical organization.

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Leading Marketing Strategy Firm
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Top Digital Marketing Company in Chicago
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Chicago's Top Marketing Strategy Firm
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Award-Winning Innovators in Interconnected Digital Strategy at CES
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Trailblazers in the Top 100 Digital Innovators by Time Magazine
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Distinguished as One of the Top 1000 Global Companies
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What Is a Fractional CMO in Healthcare?

A DAP fractional chief marketing officer, or fractional CMO, is a professional, expert-level marketing officer who operates as your company’s executive marketing director. (These executives are sometimes called “CMOs-for-hire.”)

As your fractional CMO, the qualified candidate can perform all duties that a full-time, in-house CMO would perform, but on a part-time basis. These positions can be held remotely, further reducing the cost to you since there’s no need to make room in a brick-and-mortar office or send out an onboarding package. 

A fractional CMO is available to help you meet your marketing goals and increase the return on your marketing spend. They also keep your office up-to-date with current technologies and strategies used by top healthcare marketing agencies. Fractional leaders do the research, review the metrics, develop the plans, and create actionable goal-oriented items for your team to increase your organization’s visibility with patients and clients.

Schedule a Meeting with Our Fractional CMOs Today

Let’s discuss your marketing needs and discover how our Fractional CMOs can drive growth for your business.

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How Our Fractional Healthcare CMOs Can Help Your Business Succeed

A fractional CMO’s basic roadmap to helping healthcare companies could look like:

  • 1
    Audit your marketing strategy

    Your current marketing campaigns and marketing efforts are thoroughly reviewed and analyzed. A fractional CMO in healthcare determines the strengths in your marketing plans and which areas could use a boost.

  • 2
    Build out a 12-month marketing plan

    After conducting market research, we create a detailed year-long marketing plan with clear goals and actionable steps for your healthcare company.

  • 3
    Create HIPAA-compliant marketing materials

    We balance marketing strategies (like adhering to SEO best practices) with HIPAA laws. FCMOs ensure materials like blogs, emails, and social media campaigns adhere to legal guidelines while also reaching your target audience.

  • 4
    Develop In-House Talent

    Hiring a DAP fractional CMO in healthcare relieves the pressure of high-level marketing from your team. Beyond that, this opportunity also allows them to learn creative ways to market your company.

    If you decide to hire a marketing team or if you have one already in place, your fractional CMO can guide and train them in marketing best practices. FCMOs can even help with hiring and training.

  • 5
    Streamline Online Experience

    We can handle web design, from new images to the backend functionality. Sites need to be ADA-compliant and have first-rate user experiences. FCMOs can advise on integrating automations that are HIPAA-compliant and personal.

  • 6
    Measure and Optimize KPIs

    A fractional CMO sets data-backed KPIs and monitors them continually, reporting it all back to you. By analyzing this data, healthcare FCMOs set organizations up for success in meeting their ROIs.

  • 7
    Kickstart Fresh Campaigns

    Your healthcare fractional CMO can help with brainstorming, developing, and implementing new campaigns. Fractional CMOs can help create brand-new plans or help adjust ongoing campaigns. These professionals can make adjustments to help efforts succeed, including a relaunch if necessary.

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Healthcare Fractional Marketing Services We Offer

For more help with your advertising campaigns, here are a few other healthcare fractional marketing services DAP offers:

CMO Consultants
Tap into our CMO consultant services to achieve your marketing growth goals.
Marketing Strategy Consultants
Get a personalized professional evaluation of your marketing needs to better understand your target audience.
Fractional Marketing Directors
Hire our skilled marketing professionals and leverage the latest industry techniques and strategies to enhance your team's capabilities.
Digital Strategy Consultants
Our digital strategy experts can assist you in improving your business model, pricing strategies, and go-to-market plans.

Fractional CMO in Healthcare Marketing Frequently Asked Questions

What is a fractional CMO for healthcare companies?

A fractional CMO in healthcare is an individual who is a C-suite professional marketing expert and assumes the role of chief marketing officer on a part-time or “fractional” basis for a healthcare company. This means that they provide the same executive-level marketing leadership, expertise, training, and function to the company but on a fractional basis, making it an affordable option for medium-sized companies.

Leading a healthcare company takes time and dedication: Creating new technology, medicine, or medical devices or caring for patients directly are top priorities. Make the most of your time with a dedicated marketing professional—a fractional chief marketing officer for healthcare companies.

Your part-time C-suite level marketer can handle reaching your target audience, keeping advertising materials compliant, and growing your organization or practice while focusing on what you do best.

A fractional CMO optimizes marketing strategies and makes it easier for you to focus on the science. This sets the stage for a higher return on marketing investment on a cost-effective basis and greater production on your side.

Absolutely! One of the biggest advantages of hiring a fractional CMO is that you won’t need to provide them with an office or a benefits and salary package that you’d expect to award a C-level executive. A fractional healthcare CMO offers the benefits of expert-level staffing without the actual full-time employee or staff. 

Yes. A DAP fractional CMO in healthcare focuses on creating successful lead generation strategies and takes measures to improve patient/client acquisitions. This can be done through the generation and implementation of marketing campaigns, refining a healthcare company’s targeting and messaging to better address the intended audience. 

Fractional healthcare marketing experts gear digital marketing channels to potential patients and clients and streamline conversion funnels. Your DAP fractional CMO keeps a watchful eye on KPIs and makes adjustments to your marketing efforts where and when needed based on those metrics.

It’s easy. Simply fill out our contact form and schedule a consultation with one of our professionals. 

We’ll discuss your marketing requirements and goals, discuss your timeframe, and connect you with a healthcare-specific fractional CMO that best fits your needs. You can begin working with a fractional CMO quickly, and see exponential growth in your healthcare business.

A fractional CMO in healthcare performs the same functions that a full-time executive CMO on your staff would do. They audit your marketing efforts and design and implement marketing campaigns. Our experts review, renew, and tweak existing marketing strategies. Optimizing your online presence can include fine-tuning your SEO strategy or paid ads campaigns to attract the target audience you want to attract and make your venture more visible. 

A DAP fractions CMO for healthcare can also help you hire new marketing team members, oversee and train existing team members, and develop a 12-month marketing strategy for your coming year. With a fractional CMO for healthcare, your marketing spend is closely monitored (along with your KPIs). Monitoring key performance indicators means that when efforts aren’t performing, changes can be made, and you receive a high return on your marketing investment.

The cost of a fractional CMO for healthcare varies based on your needs, the specific nuances of your industry, the amount of work you want, and the timeframe within which you’d like it completed. Although the cost varies, most fractional CMOs have hourly fees between $250-$500 per hour. 

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

The length of time it takes to see results from working with a fractional CMO in healthcare varies depending on the current state of your own marketing efforts, the amount of work that needs to be completed, and the level of expertise required to achieve the results you want. It isn’t unusual for companies to see an upturn in their numbers within a few months of working with a fractional CMO.

Mid-sized practices and organizations typically benefit most from hiring a fractional CMO for healthcare. These companies are usually in need of the expert-level marketing provided by a full-time CMO but often do not have the budget to support hiring an executive to fill the position. Fractional healthcare CMOs make it possible for these companies to get the expert-level marketing they need without the often impossible price tag. 

You’ll Be in Great Company

Our Healthcare Fractional CMO Case Studies

Athena Health app shown on two mobile devices
Healthcare

Athena Health

  • 90 days from concept to completion
  • Delivered an app marketing plan
  • Developed a native app
View case study
athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study
Local SEO Strategy
Software as a Solution
Healthcare

Geode Health

  • 11 Number of locations ranking #1 on Google
  • 26X Increase in organic keywords ranking
    year over year
  • 1,500+ # of local keywords ranking
View case study
Seo Strategy Oklahoma
Software as a Solution
Healthcare

Oklahoma Interventional Spine & Pain

  • 293% Increase in organic calls from Google Business Profiles
  • 260+ New keywords ranked within six months
  • 174% Increase in clicks to the site from Google Business Profiles
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule your free consultation

Interested in learning what a DAP fractional CMO in healthcare can do to help grow your business without expanding your budget? Call us today to schedule a free consultation, and we’ll talk about handling your specific marketing needs on a fractional basis.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
healthcare fractional cmo

Still not sure if a Fractional CMO is right for your healthcare organization?

When personalized attention is given to a company's marketing efforts, they shine even brighter. At Digital Authority Partners, we’ve helped numerous healthcare organizations achieve higher visibility and greater client and patient acquisition through our fractional CMO program.

In fact, DAP’s work with Assured and Blue Cross Blue Shield highlights our abilities to elevate a company’s visibility, target company-specific goals, and spearhead new platforms that streamline employee/client relations and increase client satisfaction. 

We offer marketing strategies custom-fitted to your company’s needs. A fractional CMO in healthcare helps you get the level of expert marketing skills you need at a price that works for you.

Marketing is an essential part of a business model, and hiring a DAP fractional CMO can be the solution you need to see to believe.

By partnering with a fractional CMO from DAP, you gain more than just a service provider. You gain a strategic ally dedicated to transforming your marketing initiatives into tangible, measurable successes. At DAP, our track record speaks volumes.

We have consistently delivered measurable ROI for our clients; between our industry knowledge and innovative strategies, we’re in a key position to drive growth sustainably. DAP is celebrated for our incredible content marketing services, digital design, fractional chief marketing officers, and more.

Our holistic approach goes far beyond consulting. We become your ally, teammate, and biggest supporter. Your healthcare organization is incredible—and we can help make sure the world knows it.

Do you want to grow in 2024?